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Hyundai Automobiles 2025: Design Excellence, Innovation, and Market Leadership

General Report August 13, 2025
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TABLE OF CONTENTS

  1. Design Excellence and Awards
  2. Future In-Car Innovations: The “QOM” Fragrance System
  3. Model Lineup Evolution and Market Expansion
  4. Strategic Collaborations with General Motors
  5. Sustainable Mobility: Hydrogen Fuel-Cell Electric Vehicles
  6. Competitive Landscape and Financial Performance
  7. Customer Experience and Digital Engagement
  8. Conclusion

1. Summary

  • As of August 13, 2025, Hyundai Motor Company emerges as a leading force in the automotive industry, characterized by its commitment to blending innovative design with sustainability initiatives, strategic partnerships, and technological advancements. The company achieved notable recognition in 2024 with 17 GOOD DESIGN® Awards, highlighting its excellence in both automotive and robotics design. This recognition underscores Hyundai's ability to create products that resonate with modern consumer values, particularly as it evolves towards luxury offerings and enhanced customer experiences.

  • In addition to design accolades, Hyundai is strategically positioning itself for future growth, as evidenced by its recent trademark filing for the “QOM” fragrance system, which aims to elevate the sensory experience of its vehicles. This planned innovation aligns with emerging trends that prioritize personalization and luxury in automotive design. The rollout of the 2026 model-year lineup showcases Hyundai's proactive approach in addressing consumer demand for electric vehicles (EVs) and sustainable transportation solutions, underlining the introduction of new models such as the IONIQ 9 and advancements in existing models like the IONIQ 6.

  • Moreover, Hyundai is undergoing a significant expansion of its Genesis luxury brand in India, reflecting its strategic shift towards a premium market segment. Supported by upcoming manufacturing facilities and a well-defined electrification strategy, this move positions Genesis to cater to the evolving aspirations of Indian consumers seeking high-end automotive solutions. Furthermore, collaborations with General Motors bolster Hyundai’s capacity to innovate through combined manufacturing efficiencies, reinforcing its competitive stance in diverse markets.

  • Hyundai's sustained leadership in hydrogen fuel-cell electric vehicle (FCEV) technology has established it as a pioneer in sustainability within the automotive sector. The ongoing development and deployment of hydrogen-powered vehicles, alongside substantial investments in hydrogen ecosystems, demonstrate Hyundai's commitment to advancing cleaner mobility solutions. Alongside its robust financial performance in H1 2025, where it surpassed competitors like Volkswagen in operating profit, Hyundai showcases its adeptness in navigating market challenges while staying aligned with environmental goals. Ultimately, Hyundai's multifaceted strategy sets a strong foundation for both immediate and future growth as it navigates the evolving automotive landscape.

2. Design Excellence and Awards

  • 2-1. 2024 GOOD DESIGN® Awards victories across automotive and robotics categories

  • In 2024, Hyundai Motor Company achieved significant recognition by securing a total of 17 GOOD DESIGN® Awards, a testament to its unwavering commitment to design excellence. This achievement encompassed both the automotive and robotics sectors, highlighting Hyundai’s versatile design capabilities. Of the total awards, Hyundai Motor claimed 12 in various categories, with a particular focus on graphic design, showcasing innovative projects such as the Hyundai Advanced Air Mobility: Supernal branding and the Hyundai Heritage ‘PONY’ exhibition branding. The successful inclusion of these projects reflects Hyundai’s effective integration of design with user experience and brand identity.

  • Hyundai also excelled in the transportation category, winning awards for notable products such as the PONY Car Diffuser and the Global Home Charger. The recognition of bold future mobility concepts, including DICE (Digital Curated Experience), SPACE (Spatial Curated Experience), and CITY POD, indicates Hyundai's forward-thinking approach in redefining the futuristic landscape of transport solutions.

  • The Robotics LAB, part of the Hyundai Group, further contributed to this triumph, earning five GOOD DESIGN® Awards specifically in robotics. Innovations such as the X-ble Shoulder, a wearable robot, and autonomous mobile robots like the MobED Delivery and DAL-e were recognized for their design prowess and practical utility. This dual achievement in awards underlines a growing trend in Hyundai's strategy, which encompasses both traditional automotive design and emerging technology fields such as robotics, ultimately reinforcing Hyundai's position as a leader in design among global manufacturers.

  • Moreover, many of these awarded designs have also received accolades at other prestigious platforms, including the Red Dot Design Award and IDEA Design Awards, illustrating the broad recognition of Hyundai’s design philosophy and effectiveness. This comprehensive acknowledgment not only strengthens Hyundai’s brand image but also enhances consumer perceptions regarding its commitment to innovation and quality.

  • 2-2. Hyundai’s role in reaffirming its design leadership

  • The victories at the 2024 GOOD DESIGN® Awards serve as a reaffirmation of Hyundai's leadership in automotive design. The accolades highlight the successful execution of their design philosophy, which emphasizes innovation, user experience, and sustainability. The Executive Vice President and Head of Hyundai and Genesis Global Design emphasized that these awards are not merely recognitions of aesthetic appeal but are reflective of Hyundai's ability to anticipate and fulfill customer needs through design.

  • In a realm where competition is robust, these honors position Hyundai favorably against other automotive giants. The strategic emphasis on blending cutting-edge technology with effective design not only boosts its competitive edge but also aligns with contemporary consumer trends that prioritize both functionality and environmental considerations. By focusing on sustainable practices within design processes, Hyundai is not just leading in awards but is influencing the broader market towards eco-friendliness and innovation.

  • Moreover, this recognition backs Hyundai's initiatives to push boundaries in both automotive and robotic applications. As technology evolves and consumer preferences shift towards more integrated and sophisticated solutions, Hyundai's proactive stance on design excellence heralds a promising future of growth and leadership in the ever-evolving automotive landscape.

3. Future In-Car Innovations: The “QOM” Fragrance System

  • 3-1. Trademark filing for “QOM” in-car fragrance reed diffusers and oils

  • On March 25, 2025, Hyundai Motor Company filed a trademark for 'QOM', targeting a range of in-car fragrance products, including air fragrance reed diffusers and scented oils. This strategic move signals a pioneering step toward integrating an olfactory experience into their vehicles, which aligns with emerging trends in automotive luxury and personalization. With modern consumers increasingly desiring a holistic driving experience that transcends just functionality and safety, the introduction of a scent system could significantly enhance the overall ambiance and perception of Hyundai's offerings.

  • The QOM system is poised to add a multifaceted layer to the driving experience, potentially allowing customers to select scents that create a desired mood within their vehicles. This aligns with luxury automotive trends where brands like Lincoln and Mercedes-Benz have already capitalized on the idea of fragrance as a premium feature. The planned implementation may start with higher-end models, like the Palisade SUV or the Genesis lineup, catering to consumers who expect and appreciate nuanced luxury features.

  • 3-2. Positioning fragrance as a luxury automotive touchpoint

  • Hyundai's foray into in-car fragrance systems with the QOM trademark reflects a broader strategy aimed at elevating the brand's positioning from mainstream to aspirational. The evolving tastes of consumers, who now prioritize ambiance and personalization, have prompted Hyundai to explore elements that enhance the sensory appeal of their vehicles. The QOM system could serve as a vital touchpoint that differentiates Hyundai in a competitive automotive landscape that increasingly values luxury and experience.

  • By potentially introducing easily replaceable scent cartridges or diffusers, Hyundai may not only heighten the perceived value of its offerings but also simplify the customer experience. The intricacies of scent, while a subtle feature, can evoke memories and emotions, thus fostering a stronger connection between drivers and their cars. With the recent trademark filing being an early indication of its intentions, Hyundai is strategically positioning the QOM fragrance system as part of a long-term vision to redefine customer engagement in the automotive sector.

4. Model Lineup Evolution and Market Expansion

  • 4-1. Significant changes in Hyundai’s 2026 model-year lineup

  • As of August 2025, Hyundai has announced significant updates to its 2026 model lineup, which showcase the company's commitment to both innovation and sustainability through the introduction of new electric vehicles (EVs) and enhancements to existing models. Notable additions to the lineup include the all-new 2026 Palisade and the eagerly anticipated IONIQ 9, which aims to strengthen Hyundai's foothold in the EV segment. Additionally, the IONIQ 6 N is set to be revealed while the existing IONIQ 6 will undergo updates. This strategy reflects Hyundai's approach to cater to a wider range of consumer preferences, particularly those seeking technology-rich and environmentally conscious options.

  • Hyundai's lineup for 2026 will also continue to feature popular models such as the IONIQ 5 N, Santa Cruz, and various configurations of the Tucson, which will remain available in multiple powertrains including internal combustion engine (ICE), hybrid electric vehicle (HEV), and plug-in hybrid electric vehicle (PHEV). This strategic expansion is not only aimed at enhancing product diversity but also at addressing the growing demand for alternative fuel vehicles, demonstrating Hyundai's adaptability in a rapidly evolving market landscape.

  • 4-2. Genesis luxury brand review for India and EV push

  • In a strategic shift, Hyundai is currently evaluating the introduction of its luxury brand, Genesis, into the Indian market. This move is part of a broader initiative to transition from being primarily a value-driven company to a premium automotive player. The assessment arises from changes in consumer behavior, where more buyers are seeking individuality and advanced technology rather than just value. Hyundai's ambitious strategy includes a multi-faceted plan for Genesis that features a remarkable 26-model lineup by the fiscal year 2029-30, incorporating six battery electric vehicles alongside 20 traditional ICE models.

  • This expansion of the Genesis brand is anticipated to be supported by the upcoming Talegaon manufacturing plant, which is expected to begin operations by FY2025-26. Such infrastructure will not only enhance production capabilities but also underpin Hyundai's commitment to electrification and market presence in India. As part of this luxury push, comprehensive strategies focusing on the integration of a superior customer experience, innovative services, and high-quality product offerings are being designed to address potential challenges in market penetration and brand perception.

  • Moreover, Hyundai's concerted efforts to develop EV infrastructure in India, evidenced by investments in battery assembly and rapid charging stations, depict the company's long-term vision for sustainable mobility. By merging luxury and electric mobility, Hyundai aims to establish Genesis as a serious contender in the premium automotive segment, appealing to a demographic that increasingly values technology, connectivity, and environmental awareness.

5. Strategic Collaborations with General Motors

  • 5-1. Announcement of First Five Co-Developed Vehicles for the Americas

  • On August 11, 2025, Hyundai Motor Company and General Motors (GM) officially announced their collaboration to develop the first five vehicles tailored for the Americas. This strategic partnership represents a significant leap towards enhancing cross-brand manufacturing efficiencies by combining the strengths of both automotive giants. The lineup includes four models specifically designed for Central and South America—a compact SUV, a compact car, a compact pick-up, and a mid-size pick-up—equipped to support both internal combustion and hybrid powertrains, catering to the diverse preferences of consumers in these markets.

  • In addition to the aforementioned models, the collaboration encompasses the development of an electric commercial van intended for the North American market. Production is forecasted to exceed 800,000 units annually once fully operational, with the first models set to launch in 2028. The mid-size truck platform will be spearheaded by GM’s engineering teams, while Hyundai will oversee the compact vehicle architecture and the electric van program. Both manufacturers will work on shared platforms yet emphasize unique design elements reflective of their respective brand identities, thus maintaining their distinct market presence.

  • The design and development phase is currently in progress, with dedicated efforts to ensure that the models meet region-specific demands. The electric van is slated for production in the United States, aligning with Hyundai and GM's strategic focus on developing vehicles that are not only innovative but also environmentally conscious. These efforts are part of a broader initiative to optimize manufacturing processes that can swiftly adapt to regulatory changes regarding emissions and fuel efficiency.

  • Beyond vehicle co-development, Hyundai and GM have announced plans to pursue joint sourcing programs in both North and South America. These programs will encompass materials, transport, and logistics, with a view to streamline procurement costs and enhance overall production efficiency. Collaborative purchasing of raw materials and complex systems is also under consideration, which is anticipated to yield significant cost savings over time.

  • Moreover, in an effort to bolster sustainability, both automakers are assessing potential partnerships in low-carbon emissions steel production, which resonates with their broader decarbonization objectives. This initiative is significant, as it also signals a potential shift in upstream supply chain practices within the automotive sector, demonstrating a commitment to environmentally responsible manufacturing.

  • The collaboration was solidified through a framework agreement signed in September 2024, which laid the groundwork for further ventures that may eventually span beyond the Americas into global markets. José Muñoz, President and CEO of Hyundai Motor Company, highlighted the partnership's goal to efficiently meet customer demands through beautifully designed, high-quality vehicles that incorporate advanced technologies. In a similar vein, GM representatives emphasized that the co-developed vehicles will particularly target large market segments in Central and South America, along with the commercial sector in North America, promising to deliver increased choice to customers at a reduced cost.

  • 5-2. Implications for Cross-Brand Manufacturing Partnerships

  • The partnership between Hyundai and General Motors sets a precedent for future cross-brand manufacturing collaborations in the automotive sector. By leveraging each other's strengths, the two companies aim to produce a range of vehicles that not only serve the regional demands of the Americas but also enhance their competitive edges in market segments that are continually evolving due to technological advancements and changing consumer preferences.

  • One significant implication of this partnership is the focus on flexible manufacturing platforms that allow for both internal combustion and hybrid variants. This adaptability is crucial in today's automotive landscape, where regulatory pressures regarding emissions and efficiency are mounting. By jointly developing these platforms, Hyundai and GM intend to optimize production efficiency while minimizing costs, which is paramount for thriving in competitive markets.

  • Furthermore, the collaborative nature of their joint sourcing and procurement strategies demonstrates a shift towards more integrated supply chain management in the automotive industry. By pooling resources and establishing joint purchasing agreements, these companies can reduce overhead costs and achieve economies of scale that may not be possible independently. This could potentially lead to lower consumer prices, ultimately benefiting the end-user and enhancing the value proposition of both brands.

  • The emphasis on sustainability in their manufacturing processes reflects a growing trend across the industry, as both companies recognize the importance of aligning production methods with environmental goals. By investing in low-carbon production technologies, Hyundai and GM not only enhance their corporate social responsibility profiles but also position themselves favorably with a consumer base that is increasingly prioritizing sustainability.

  • Overall, the Hyundai-GM collaboration symbolizes a strategic maneuver to navigate the future of the automotive industry more effectively. The expected launch of their co-developed vehicles marks the beginning of a transformative approach to vehicle manufacturing—one that could inspire similar partnerships in pushing the boundaries of traditional automotive production and design.

6. Sustainable Mobility: Hydrogen Fuel-Cell Electric Vehicles

  • 6-1. Hyundai’s pioneering hydrogen FCEV program since 1998

  • Since 1998, Hyundai Motor Company has been at the forefront of hydrogen fuel-cell electric vehicle (FCEV) development, beginning with significant investments in foundational technologies. The company has fostered a vision that transcends traditional automotive engineering, aiming to deliver zero-emission transportation solutions. This long-standing commitment has not only marked Hyundai's evolutionary journey but has also set benchmarks in technological innovations within the automotive sector. The ix35 Fuel Cell, launched in 2013 as the first mass-produced hydrogen FCEV, exemplified this commitment, demonstrating a driving range of 594 kilometers on a single refueling, and thus laying the groundwork for practical hydrogen mobility. This pioneering effort underscored Hyundai's intent to make hydrogen vehicles accessible and viable for everyday consumers, showcasing that sustainability can harmoniously intertwine with everyday practicality.

  • Building upon its early successes, Hyundai introduced the NEXO in 2018, the second generation of its hydrogen fuel cell offerings. This model garnered notable acclaim for its cutting-edge design and advanced features, providing a driving range of up to 666 kilometers. The NEXO's commitment to superior performance and efficiency further established Hyundai’s leadership in the hydrogen mobility realm. With each iteration, Hyundai not only focused on enhancing the automation and efficiency of fuel cells but simultaneously improved consumer usability, making the transition to hydrogen technology that much more seamless for consumers.

  • 6-2. Current leadership in FCEV development and market deployment

  • As of August 2025, Hyundai holds a distinguished position as a global leader in the hydrogen FCEV market, asserting its dominance through continuous innovation and strategic deployment. The launch of the all-new NEXO represents a significant leap forward in hydrogen mobility, boasting a targeted driving range of over 700 kilometers, and marking the vehicle as the first of its kind to offer towing capabilities. This enhancement reflects Hyundai’s ongoing commitment to meet diverse consumer needs while adhering to zero-tailpipe emissions standards.

  • Moreover, Hyundai’s involvement extends beyond just passenger vehicles; the company has been a pioneer in hydrogen-powered commercial vehicles as well. The XCIENT, the world’s first mass-produced hydrogen-powered heavy-duty truck, launched in 2020, underscores Hyundai’s capabilities in advancing clean transportation solutions for commercial applications. The deployment of over 3,000 fuel cell trucks and buses across various global markets has underscored the viability and effectiveness of hydrogen in not only personal transportation but also in supporting urban transit systems, further solidifying Hyundai's position as a catalyst for sustainable mobility.

  • Hyundai is actively enhancing the hydrogen ecosystem through its HTWO platform, which emphasizes innovation in hydrogen production, storage, and distribution. By investing in low-carbon hydrogen production techniques such as Waste-to-Hydrogen (W2H), Hyundai aims to bolster its leadership position while contributing to a larger green energy transition. The company’s unique dual identity—deeply entrenched in both mobility and energy sectors—positions Hyundai to not only innovate within the automotive industry but also lead the charge toward a broader hydrogen economy.

7. Competitive Landscape and Financial Performance

  • 7-1. Overtaking Volkswagen in H1 2025 operating profit

  • In a significant turnaround, Hyundai Motor Group surpassed Volkswagen in operating profit during the first half of 2025. Hyundai reported a remarkable operating profit of 13.0 trillion won (approximately $9.4 billion), while Volkswagen Group's profit stood at 6.7 billion euros (around $7.3 billion). This achievement marks the first instance in which Hyundai has outperformed Volkswagen in half-year operating profit, underscoring Hyundai's effective management strategies in response to market dynamics, including recent U.S. tariff measures.

  • Hyundai's financial gains can be attributed to its aggressive U.S. manufacturing expansion plan, which includes a substantial $21 billion investment set between 2025 and 2028. This initiative aims to not only increase local production capabilities but also create over 100,000 jobs, thereby reducing dependency on imported vehicles which are subjected to high tariffs. The swift operational response to global disruptions has positioned Hyundai favorably in an increasingly competitive automotive sector.

  • 7-2. Top competitors and market alternatives analysis

  • Hyundai operates within a fiercely competitive landscape, contending with major global players such as Toyota, General Motors, Volkswagen, Ford, and Nissan. Each of these competitors holds a substantial market share and employs innovative strategies to capture consumer interest in the ever-evolving automotive sector.

  • In 2022, Hyundai achieved a milestone by selling nearly 4 million vehicles, reflecting its robust standing against traditional giants like Toyota, which produced about 10 million vehicles during the same period. An analysis of competitors highlights that while Hyundai has embraced electric and hybrid vehicles—as evidenced by its launch of models like the IONIQ 5—other brands are also advancing their electrification efforts with notable investments and technological initiatives. For instance, Toyota's established reputation for fuel-efficient vehicles continues to pose a challenge, as does Ford's noteworthy pivot towards a range of electric offerings.

  • Moreover, emerging players in the EV market and existing alternatives like Kia—Hyundai's sister brand—further intensify the competition, forcing Hyundai to continuously innovate and enhance its product offerings to retain market share. With industry indicators suggesting that fuel efficiency and environmental sustainability remain primary consumer priorities, Hyundai's commitment to these principles will be pivotal in maintaining its competitive edge.

  • 7-3. Long-term investment thesis and green export surge

  • Hyundai's strategic shift towards eco-friendly exports, coupled with technologies promoting hydrogen fuel cells, solidifies its position as a viable long-term investment option amidst significant market changes. Q2 2025 results illustrate a 36.4% year-over-year growth in electrified vehicle sales, elevating Hyundai's profile within the sustainable mobility sector. Despite facing margin pressures, the company's focus on diversifying its vehicle offerings and investing in clean technologies—comprising a planned KRW 60.1 trillion allocation through 2025—demonstrates proactive preparedness for future market demands.

  • Hyundai's investment strategy is also bolstered by regulatory shifts promoting electrification across major markets, including the EU's 2035 internal combustion engine ban and U.S. incentives for EV purchases. The company’s approach to localized production and collaborations, such as partnerships with charging networks, has led to a 50.6% increase in European exports in 2025. This momentum in eco-friendly vehicle export aligns with global trends pushing for a transition to low-carbon economies, creating a favorable investment thesis that positions Hyundai to capture significant market share as it adapts to changing consumer preferences and regulatory landscapes.

8. Customer Experience and Digital Engagement

  • 8-1. Trends shaping automotive customer care ecosystems

  • The automotive industry is experiencing transformative trends in customer care, significantly influenced by evolving consumer behavior and expectations. A major shift is the transition towards direct-to-consumer (DTC) sales, challenging traditional dealership models. This evolution reflects a consumer demand for greater transparency and simplified buying experiences, particularly among younger demographics. According to a study cited by McKinsey, millennials exhibit a higher propensity to shop and purchase vehicles online, indicating a substantial shift in preferences away from conventional dealership interactions. This significant development necessitates automotive companies to adapt their customer engagement strategies to foster more direct relationships with consumers.

  • Moreover, sustainability has become a critical factor affecting consumer choices. As awareness of environmental issues rises, consumers are inclined towards brands that align with their values, particularly in adopting green practices. Automotive companies are harnessing this trend by integrating sustainability into their service offerings, such as providing information on electric vehicle options and promoting eco-friendly driving practices. In turn, these initiatives not only enhance customer relationships but also position brands as responsible entities in the eyes of the growing environmentally conscious consumer base.

  • Technological advancements also play a crucial role in reshaping customer care ecosystems. The integration of innovative technologies, such as smart applications for vehicle control and remote monitoring, has elevated customer expectations. Consumers now expect seamless connectivity and advanced features in their vehicles, which contribute to a cohesive digital experience. The challenge for automotive businesses lies in balancing this technological integration with the human touch in service delivery—ensuring that automated processes do not compromise the personal connection that customers value in automotive service.

  • 8-2. Balancing technology and human touch in service delivery

  • As the automotive industry embraces digital transformation, maintaining a human connection amidst technological advancements is vital for delivering exceptional customer experiences. The rise of fully automated services and online sales models presents benefits; still, they also create concerns regarding the personal touch that consumers seek when engaging with brands. Automotive companies must strategically incorporate technology in ways that enhance rather than replace the human aspect of service delivery.

  • Innovative concepts in customer experience, such as NIO's development of 'NIO Houses,' exemplify how brands can create welcoming environments that encourage community building and personal interaction. These locations serve not merely as sales points but also as social hubs where customers can engage with the brand beyond the transactional level. Customers benefit from environments that allow relaxation and meaningful interactions with brand representatives, thereby reinforcing loyalty and community engagement.

  • In contrast, brands like BYD have taken a different approach by focusing on a streamlined online sales experience that eliminates the conventional showroom model. By allowing consumers to customize their vehicle preferences entirely online, they cater to the demand for efficiency and transparency. However, this transition underscores the imperative for brands to ensure that consumers still have access to support and guidance throughout their purchasing journey, emphasizing the importance of blending technological convenience with supportive customer service.

Conclusion

  • In summary, Hyundai Motor Company's comprehensive strategy—emphasizing design leadership, innovative in-car experiences, and a robust approach to sustainability—has established it as a formidable player in the global automotive market. The achievement of 17 GOOD DESIGN® Awards not only enhances brand prestige but also reflects the company’s commitment to integrating design excellence into every aspect of its offerings. Furthermore, the impending introduction of the QOM fragrance system exemplifies Hyundai's dedication to enhancing the luxury experience, catering to evolving consumer expectations for personalization and sophistication in automotive environments.

  • Looking ahead to 2026, Hyundai's refreshed model lineup, including significant updates to the IONIQ series and the introduction of the Genesis brand in India, indicates a deliberate strategy to expand market presence and appeal to a broader customer base. The collaboration with General Motors fortifies Hyundai’s manufacturing capabilities, creating avenues to explore innovative market segments and reinforce competitive advantages in the Americas. As the automotive industry pivots towards eco-friendly practices, Hyundai's leadership in hydrogen fuel-cell technology remains pivotal, supporting both consumer adoption and the overall commitment to sustainability.

  • The impressive financial results recorded in the first half of 2025, wherein Hyundai eclipsed competitors such as Volkswagen in operating profit, underscore the tangible impacts of its strategic initiatives. By investing in localized production and pursuing a green export strategy, Hyundai is not only carving its niche in the automotive market but also making significant strides toward a low-carbon future. As the company continues to prioritize digital customer engagement and refine service delivery, it is well-positioned to convert design successes into sustainable revenue growth. With an unwavering focus on innovation, customer experience, and collaboration, Hyundai is set to maintain its leadership trajectory, promising an exciting future for the brand and its stakeholders.

Glossary

  • Hyundai Motor: Hyundai Motor Company is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea. As of August 2025, it has gained recognition for its innovative automotive designs and sustainability initiatives, including advancements in electric vehicles (EVs) and hydrogen fuel-cell electric vehicles (FCEVs).
  • Good Design Award: The Good Design Award is a prestigious international design competition that recognizes excellence in design across various industries. In 2024, Hyundai achieved significant recognition by winning 17 awards, reflecting its commitment to design innovation and aesthetic quality in automotive and robotics sectors.
  • Hydrogen FCEV: Hydrogen fuel-cell electric vehicles (FCEVs) are a type of vehicle that uses hydrogen as a fuel source to generate electricity, powering electric motors. As of August 2025, Hyundai has been a leader in this technology, launching models like the NEXO and the ix35 Fuel Cell, aimed at providing zero-emission transportation solutions.
  • QOM: The 'QOM' system is an in-car fragrance system being developed by Hyundai, which includes reed diffusers and scented oils. The trademark for QOM was filed on March 25, 2025, representing Hyundai's strategy to enhance the sensory experience in vehicles, targeting luxury and personalization in automotive design.
  • Genesis: Genesis is Hyundai's luxury vehicle division, which is expanding into international markets, including India. As of 2025, Hyundai is positioning Genesis to cater to high-end consumers, with plans for a broad vehicle lineup that includes both conventional and electric models.
  • EV (Electric Vehicle): Electric vehicles (EVs) are vehicles powered entirely by electric energy, using batteries instead of traditional fuel sources. Hyundai is actively developing its EV lineup, including new models such as the IONIQ 9, to meet growing consumer demand for environmentally friendly transportation options.
  • Market Position: Market position refers to the relative standing of a company in comparison to its competitors in the marketplace. As of H1 2025, Hyundai has strengthened its market position, surpassing Volkswagen in operating profit, and affirming its competitive edge through innovative strategies and expanded production capabilities.
  • Operating Profit: Operating profit is a financial metric that indicates a company's profitability from its core business operations. In H1 2025, Hyundai reported an operating profit of 13.0 trillion won, showcasing its effective management strategies and response to market dynamics, surpassing competitors like Volkswagen.
  • Sustainability: Sustainability in the automotive context refers to practices aimed at reducing environmental impact, such as hybrid technologies and electric vehicle production. Hyundai's commitment to sustainability includes ongoing innovations in FCEVs and investments in clean technologies as of August 2025.
  • GM Partnership: Hyundai's partnership with General Motors (GM) aims to co-develop vehicles tailored for the Americas, announced on August 11, 2025. This collaboration seeks to enhance manufacturing efficiency and broaden vehicle offerings while emphasizing environmental sustainability through shared platforms and low-carbon technologies.
  • 2026 Lineup: The 2026 model-year lineup from Hyundai includes significant updates and new releases, such as the IONIQ 9 and IONIQ 6 N. These models are part of Hyundai's strategy to address consumer preferences for EVs and advanced technology by 2026.

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