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LG’s Smartphone Exit: Timeline to Shutdown and LG’s Strategic Pivot Beyond Phones

General Report June 25, 2025
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TABLE OF CONTENTS

  1. Timeline and Status of LG’s Smartphone Division Shutdown
  2. User Impact and Required Actions
  3. LG’s Strategic Pivot Beyond Smartphones
  4. Conclusion

1. Summary

  • As of June 25, 2025, LG Electronics' smartphone division is poised to complete its transition as the official end-of-support deadline approaches on June 30, 2025. This pivotal moment encapsulates LG's long struggle in an unforgiving smartphone market dominated by competitors such as Samsung and Apple. Since LG entered the Android ecosystem, it has endeavored to establish itself as a formidable player but ultimately faced insurmountable challenges in retaining market share. Consequently, this strategic decision to exit the smartphone market not only marks the end of an era for the company but also significantly impacts current LG smartphone users, who are urged to act swiftly to install critical updates that enhance device security before support ceases entirely. Users must navigate the current urgency to protect their devices against potential cyber threats, reflecting a blend of nostalgia and apprehension as they contemplate the shift to alternative smartphone brands. In parallel, LG's strategic redirection illustrates its commitment to growth beyond mobile devices. The company has pivoted toward promising sectors such as smart home technologies, premium household appliances, and the expanding field of global sports signage solutions. Recent developments, such as the announcement of supplying LG Signature appliances to Lowe’s and the impending launch of the innovative 32-inch 4K Smart Monitor Swing in July 2025, highlight LG's ambition to capture new markets and leverage technology in enhancing user experience. Notably, LG's efforts in the global sports signage market, including significant installations in high-profile venues, underscore its potential to redefine engagement in sports entertainment. This report delineates the timeline of LG's smartphone division shutdown while emphasizing the necessary actions required from users, rendering it an insightful resource for both consumers and industry stakeholders.

2. Timeline and Status of LG’s Smartphone Division Shutdown

  • 2-1. 2021 decision to exit smartphone market

  • In April 2021, LG Electronics announced a strategic decision to exit the highly competitive smartphone market. This move came after years of struggle against formidable rivals such as Samsung, Apple, Xiaomi, and newly emerging brands like Oppo. LG had been a notable player in the industry since the launch of its first Android phone over 15 years ago. However, despite its legacy, the company consistently struggled to maintain market share, which ultimately precipitated the decision to cease smartphone operations.

  • 2-2. Announcement of end-of-support dates

  • On June 2, 2025, LG confirmed that it would officially end software support for its smartphones on June 30, 2025. This announcement marked a significant milestone, as it signaled the culmination of LG's commitment to provide three years of Android updates for its mobile devices post-exit announcement. The final software updates are anticipated to be crucial for users aiming to maintain security on their devices, as no further security patches will be issued after the end-of-support date.

  • 2-3. Current status ahead of June 30, 2025 deadline

  • As of June 25, 2025, LG is in the final days preceding the end-of-support deadline for its smartphone division. Users are urged to install the final updates before June 30 to safeguard their devices against potential cyber threats, as post-deadline, they will be unable to download or install any software updates. The imminent shutdown has prompted a wave of consumer sentiment reflecting nostalgia and concern, as many users consider transitioning to newer handset options. LG has publicly expressed gratitude to its loyal customers while encouraging them to take action, emphasizing that failure to upgrade may leave devices vulnerable to security incidents.

3. User Impact and Required Actions

  • 3-1. Upgrade deadline and software update procedure

  • As of June 25, 2025, LG users have a critical deadline approaching: June 30, 2025. This date marks the end of software support for LG smartphones, which means users will no longer receive any software upgrades, including important security patches. With the last Android update expected to be released on this date, it is imperative that users perform necessary upgrades to ensure their devices remain secure. Failure to upgrade by this deadline may permanently expose devices to security vulnerabilities, leaving them susceptible to cyber attacks. To upgrade, users should navigate to the settings on their LG phones, check for system updates, and follow the prompts to install the latest software version before the cut-off date. It is also advisable for users to back up their data to avoid any loss during this transition.

  • 3-2. Security risks after termination date

  • Post-June 30, 2025, LG smartphones will no longer receive any form of software updates, which poses significant security risks. As highlighted in the reports published on June 2 and June 3, 2025, LG has warned that without ongoing security updates, the devices will become increasingly vulnerable to security breaches and hacking attempts. Since the company will not address any potential loopholes, users could find their personal information at risk due to outdated software not being fortified against new threats. Experts recommend that users who continue to utilize LG devices beyond this date should consider transitioning to other smartphone brands that will provide continued software support and regular security updates, thereby significantly mitigating the potential for cyber vulnerabilities.

  • 3-3. Recommended alternatives and transition tips

  • For users needing to transition from LG smartphones, there are numerous alternatives available in the current mobile market that offer robust support and regular updates. Brands like Samsung, Apple, Google, and OnePlus provide comprehensive software and security support for their devices, ensuring users remain secure. When transitioning, users should assess their needs—for instance, considering factors like camera quality, battery life, and ecosystem compatibility (such as compatibility with existing smart home devices and services). Additionally, users are encouraged to perform a full backup of their LG devices before making the change, ensuring all important data, contacts, and app information are readily transferred to their new devices. Finally, consumers can capitalize on this transition period by exploiting trade-in deals that many retailers and carriers offer, allowing them to offset costs when purchasing new devices.

4. LG’s Strategic Pivot Beyond Smartphones

  • 4-1. Supply of LG Signature appliances to U.S. retailer Lowe’s

  • On June 24, 2025, LG Electronics announced its initiative to supply its premium LG Signature appliances, specifically designed for the U.S. market, to Lowe’s, a notable home appliance retailer. This strategic move is aligned with the company’s focus on enhancing its market presence in North America, particularly in the premium appliance segment, which is the largest of its kind globally.

  • The LG Signature product line includes advanced washing machines and dryers that feature the largest capacity among their class in the U.S. market. These appliances have been optimized for the requirements of American consumers, showcasing a 10% increase in washing capacity compared to previous models and a reduction in depth by over 5%, ensuring easy installation in typical U.S. homes.

  • Technological advancements play a critical role in these products, with the integration of LG’s AI Core Tech, offering functions like AI DD motor technology that customizes washing patterns based on load weight and fabric type. This innovation highlights LG’s commitment to delivering high-quality, user-friendly products that also leverage advancements in artificial intelligence.

  • 4-2. Launch of 32-inch 4K Smart Monitor Swing

  • LG Electronics has recently expanded its product offerings with the launch of the LG Smart Monitor Swing, a new 32-inch 4K smart monitor that is set to debut in Australia in July 2025. This product represents a significant pivot towards versatile display solutions, complementing LG's traditional strengths in consumer electronics and appliances.

  • The Smart Monitor Swing is characterized by its full touchscreen functionality and a rolling stand that permits ergonomic positioning, making it suitable for a variety of uses, from entertainment to creative work. It features a 4K UHD IPS display that promises exceptional clarity and color depth, enhancing user experience whether for multimedia consumption or productivity tasks.

  • The monitor operates on the LG webOS platform, allowing users to access a multitude of productivity and entertainment applications without relying on direct PC connections. It also integrates features like automatic pivoting based on content orientation and built-in brightness control, all designed to cater to contemporary user needs, thereby reflecting LG's commitment to innovation and adaptability in a changing market.

  • 4-3. Expansion into global sports signage market

  • In a further demonstration of its strategic pivot, LG Electronics announced on June 22, 2025, that it is ramping up its activities in the global sports signage market. This announcement coincides with the upcoming installation of state-of-the-art signage in the ROIG Arena, Spain's largest indoor stadium, set to open in September 2025.

  • LG's installation in the ROIG Arena will feature 1, 700 square meters of signage, including a prominent 300-square-meter LED screen at the venue's entrance, designed to enhance the fan experience. Additionally, LG has successfully made its presence felt in notable sports venues across Europe and North America, underscoring its capability in delivering high-resolution displays that elevate the engagement of sports audiences.

  • As part of this expansion, LG is not only providing signage for large venues but also smaller sports facilities across more than 200 countries. The growing demand for dynamic and interactive sports experiences is being met by LG’s advanced display technologies, which are further compounded by the anticipated growth of the global LED signage market, projected to grow at an annual rate of approximately 13.4% by 2029.

Conclusion

  • The imminent end-of-support for LG's smartphone division symbolizes not only the conclusion of a 15-year saga but also the broader challenges associated with navigating the competitive Android ecosystem. As users approach the critical June 30 deadline, they are reminded of the importance of securing their devices with final software updates, thus underscoring the transition they face at a pivotal moment in technology. The company has acknowledged this momentous shift with gratitude towards its loyal clientele while prompting necessary actions to mitigate cybersecurity risks. Looking to the future, LG Electronics is strategically reallocating its resources toward higher growth areas such as smart monitors, AI-powered home appliances, and dynamic LED signage, all of which position the company for sustained market leadership in a transforming landscape. Innovations like the Smart Monitor Swing and the advanced LG Signature appliance line reveal LG's aspirations not only to remain relevant but also to thrive as a pioneer in these emerging sectors. As organizations and consumers monitor LG's directive into these new realms, one can anticipate a future enriched with inventive products that may redefine consumer interactions and experiences beyond mobile devices.

Glossary

  • LG smartphones: Smartphones manufactured by LG Electronics, which have seen a decline in market share against competitors like Samsung and Apple. As of June 25, 2025, LG's smartphone division is nearing its end-of-support phase, emphasizing the shift away from mobile devices.
  • Smartphone shutdown: The process by which LG Electronics is ceasing operations in the smartphone market, culminating in the end-of-support deadline on June 30, 2025. This decision reflects LG's strategic pivot to focus on higher growth sectors.
  • End-of-support: The final date on which LG will provide software updates, including critical security patches, for its smartphones. Post-June 30, 2025, users will no longer receive support, increasing the risk of security vulnerabilities.
  • Software updates: Modifications and enhancements provided to software, crucial for maintaining device security and functionality. Users are required to install the last updates available before the end-of-support to secure their devices against cyber threats.
  • Android ecosystem: The environment surrounding Android devices, including the operating system, applications, and developers. LG's participation in this ecosystem faced challenges, leading to its exit from the smartphone market.
  • LG Electronics: A major global electronics manufacturer known for a wide range of products, including smartphones, home appliances, and display technologies. As of mid-2025, LG is redefining its business strategy by shifting focus from smartphones to smart monitors and home appliances.
  • Smart monitors: Advanced display technology that integrates computing features, allowing for various applications without the need for a direct PC connection. LG is launching its 32-inch 4K Smart Monitor Swing, highlighting its dedication to innovating in the display market.
  • AI Core Tech: Artificial intelligence technology integrated into LG's smart appliances, enabling features such as customized washing patterns based on load weight and fabric type. This exemplifies LG's commitment to innovation in household products.
  • Global sports signage: A market sector focused on digital displays used in sports venues for advertising and fan engagement. LG is expanding its presence in this context, with significant installations planned in stadiums to enhance spectator experience.
  • Cybersecurity risks: Potential threats to devices and personal data that arise from outdated software. Following the end-of-support on June 30, 2025, LG smartphones will be vulnerable without security updates, prompting users to consider alternative brands.
  • Trade-in deals: Promotional offers from retailers and carriers that allow customers to exchange their old devices for credit towards new purchases. Consumers transitioning from LG smartphones can leverage these deals to offset costs.
  • Nostalgia in technology: The sentimental longing for past technologies, often felt by users as LG's smartphone era comes to a close. This reflects on both fond memories associated with LG devices and apprehension regarding transitions to new brands.

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