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Mapping the Mobility Revolution: Market Insights and Future Outlook for MaaS, Smart Mobility, Micro-Mobility, and On-Demand Services

General Report May 18, 2025
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TABLE OF CONTENTS

  1. Summary
  2. Overview of the Mobility as a Service Market
  3. Smart Mobility Trends and Forecasts
  4. Growth of the Micro-Mobility Segment
  5. On-Demand Taxi and Car E-Hailing Markets
  6. Shared Mobility: Service Models and Innovations
  7. Technology and Future Urban Mobility Perspectives
  8. Market Drivers, Challenges, and Regional Dynamics
  9. Conclusion

1. Summary

  • As of May 18, 2025, the global Mobility as a Service (MaaS) ecosystem is undergoing a remarkable expansion, with market revenues reaching approximately USD 302.18 billion. This significant figure illustrates a shift in consumer behavior favoring access to transportation services over private vehicle ownership. The market encompasses diverse segments, including smart mobility, micro-mobility, and on-demand taxi services, which are increasingly intertwined through digital platforms. This interconnectedness allows for improved service efficiency and user experiences. Notably, the passenger car remains a dominant vehicle type within this market as urban population densities continue to rise, necessitating enhanced transportation options. The anticipated growth trajectory points towards revenues exceeding USD 1 trillion by 2033, highlighting an impressive compound annual growth rate (CAGR) of roughly 17.10%. Key drivers of this momentum include a heightened demand for personalized and flexible transport solutions, advancements in technology, and proactive governmental initiatives supporting sustainable urban mobility.

  • The ongoing evolution of smart mobility reveals promising market prospects, with projections indicating a substantial increase from USD 68.5 billion in 2024 to nearly USD 233.6 billion by 2033, yielding a CAGR of 13.87%. The deployment of transformative technologies—such as 3G/4G connectivity, GPS, and RFID—has enabled seamless interconnectivity among vehicles, infrastructure, and users, thus boosting efficiency and safety in urban mobility. The North American region currently leads this market, driven by advanced technological infrastructures and early adopters, while Asia-Pacific markets like China and India show considerable potential due to urbanization and infrastructure investments.

  • The micro-mobility segment is projected to experience robust growth, with valuations expected to rise from USD 3.4 billion in 2022 to USD 6.1 billion by 2027, along with a strong expansion outlook estimating a market size nearing USD 243.22 billion by 2030. The convergence of urban population increases, evolving regulatory support, and a societal shift towards emission-free vehicles propels this segment forward, establishing it as a vital component of future urban transportation strategies. Overall, the report elucidates critical insights into the evolving mobility landscape, assessing market dynamics and trends across different regions.

2. Overview of the Mobility as a Service Market

  • 2-1. 2025 market size and composition

  • As of May 18, 2025, the global Mobility as a Service (MaaS) market has reached a revenue of approximately USD 302.18 billion. This substantial figure reflects a notable shift in consumer behavior towards accessing transportation services rather than owning personal vehicles. The market comprises various segments, including ride-hailing, car sharing, micro-mobility, and public transit options, all of which are increasingly integrated through digital platforms. The dominant vehicle type in this market is passenger cars, primarily due to high urban population densities that necessitate efficient transport solutions.

  • 2-2. Forecast to 2030 and 2033

  • Looking ahead, the MaaS market is projected to continue its robust growth, with forecasts suggesting revenues will exceed USD 1 trillion by 2033. This growth trajectory indicates a compound annual growth rate (CAGR) of approximately 17.10%. Notable factors contributing to this anticipated growth include the rising demand for personalized and flexible transportation solutions, advancements in technology, and increased governmental support for sustainable urban mobility initiatives.

  • 2-3. Segmental breakdown and growth drivers

  • The MaaS ecosystem is segmented into various categories that contribute differently to its growth. Key segments include ride-hailing services, car-sharing platforms, micro-mobility solutions (such as electric scooters and bikes), and public transportation integrations. The increase in smartphone usage and digital payment systems enhances user access to these services.

  • Several growth drivers have been identified: the growing issue of urban congestion prompts cities to adopt MaaS solutions to streamline transportation access; governmental support through infrastructure improvements for electric vehicles is fostering a favorable environment; and a cultural shift towards more sustainable transportation methods is opening new markets for shared mobility services. Furthermore, demographic shifts toward urban living and an increase in environmental consciousness among consumers are significant factors boosting the MaaS market.

3. Smart Mobility Trends and Forecasts

  • 3-1. 2024–2034 market growth and CAGR

  • The global smart mobility market is poised for significant growth, with projections indicating it is set to expand from USD 68.5 billion in 2024 to approximately USD 233.6 billion by 2033. This translates to a robust compound annual growth rate (CAGR) of approximately 13.87% during the period from 2025 to 2033.

  • Furthermore, recent estimates suggest that the smart mobility market's size could reach around USD 419 billion by 2034, beginning from USD 45.7 billion in 2024 and indicating a remarkable CAGR of 24.8% for the same forecasted period. The discrepancy in market size estimates reflects varying methodologies and scopes of different reports but nonetheless underscores the sector's rapid progression and the overarching trend of increasing demand for intelligent transportation solutions.

  • 3-2. Key technologies: 3G/4G, GPS, RFID

  • At the core of smart mobility innovations are several key technologies, including 3G/4G connectivity, GPS (Global Positioning System), and RFID (Radio Frequency Identification). These technologies facilitate seamless communication between vehicles, infrastructure, and users, contributing to improved efficiency and safety in urban mobility.

  • As cities increasingly integrate IoT (Internet of Things) devices, the reliance on advanced communication systems has surged. The deployment of 5G technology, for instance, is expected to further enhance connectivity, enabling real-time data exchange and supporting features like autonomous driving and optimized traffic management systems. This advancement is crucial as urban centers grapple with increasing congestion and environmental impacts.

  • Moreover, data collected via GPS and RFID technologies allows for better analysis of traffic patterns, which municipalities can use to strategize and implement effective traffic management plans. The synergy between these technologies and smart mobility applications not only enhances user experiences but also aligns with broader sustainability goals by promoting more efficient transportation options.

  • 3-3. Regional market leadership and share analysis

  • As of 2024, North America leads the global smart mobility market, capturing over 38.2% of market share with revenues amounting to USD 17.4 billion. The United States holds a pivotal role, having a smart mobility market valued at approximately USD 13.9 billion. The region's dominance can be attributed to its advanced technological infrastructure, early adoption of innovative solutions, and supportive governmental policies fostering smart city initiatives.

  • Asia-Pacific follows closely, with emerging markets like China, India, and Japan rapidly advancing in the adoption of smart mobility technologies. Investments in infrastructure and technology enhancements, paired with rising urban populations and demands for efficient transportation systems, position these countries as significant players in the global smart mobility landscape.

  • Europe also maintains a substantial presence in the market, driven by a strong emphasis on sustainability and reducing carbon footprints. The implementation of electric vehicles and smart traffic systems is notable in this region, supported by European Union regulations endorsing green technologies and urban mobility solutions. Collaborative efforts between public and private sectors are paving the way for continued innovations, positioning it competitively in the global arena.

4. Growth of the Micro-Mobility Segment

  • 4-1. 2022–2027 market valuation and drivers

  • The micro-mobility segment is currently experiencing significant growth, with market valuations estimated to increase from USD 3.4 billion in 2022 to approximately USD 6.1 billion by 2027. This growth represents a compound annual growth rate (CAGR) of 12.5% over the forecast period. Key drivers fueling this expansion include rapid urbanization, rising vehicle ownership costs, an increasing demand for emission-free transportation solutions, and the pervasive challenge of urban traffic congestion. As metropolitan populations continue to rise, the necessity for efficient public transportation options becomes increasingly critical. Micro-mobility solutions, such as electric scooters and bicycles, serve as an ideal response to the first-mile and last-mile transportation gaps, providing a convenient and flexible mode of travel that alleviates the reliance on personal vehicles.

  • Additionally, regulatory support and initiatives aimed at creating smart city environments have catalyzed the micro-mobility market. The European Commission anticipates investments exceeding USD 2 trillion in smart city projects by 2025, positioning Europe as a leader in this sphere. Major urban centers, including Copenhagen, Amsterdam, and Paris, are implementing policies that encourage micro-mobility, such as dedicated bike lanes and infrastructure enhancements designed to accommodate e-scooters and bicycles. These measures not only facilitate smoother commutes but also support broader environmental goals by reducing urban emissions.

  • 4-2. 2023–2030 expansion outlook

  • Looking beyond the immediate horizon, the micro-mobility market is forecasted to grow robustly, with projections indicating an expansion in market size to nearly USD 243.22 billion by 2030, driven by an impressive CAGR of 17.4% from 2024 to 2030. This anticipated growth is propelled by a confluence of factors, including heightened urban congestion, increased consumer awareness of environmental issues, and the ongoing development of smart city frameworks that prioritize sustainable transportation alternatives.

  • The integration of technology will also play a pivotal role in this market's evolution. Advancements in battery technology and the incorporation of artificial intelligence for route optimization are expected to enhance the usability and efficiency of micro-mobility solutions. Collaborative ventures between micro-mobility providers and public transportation agencies are likely to further improve service accessibility, offering consumers seamless mobility options that integrate different modes of transit. As a result, micro-mobility is set to become a central component of urban transportation strategies well into the future.

  • 4-3. Urbanization and emission-free vehicle trends

  • The trends of urbanization and the shift towards emission-free vehicles are inextricably linked to the growth of the micro-mobility market. As urban areas become increasingly populated, the need for efficient and sustainable transportation modes intensifies. Studies indicate that approximately 70% of the global population is expected to reside in urban environments by 2050, leading to greater traffic congestion and pollution if not addressed by innovative transportation solutions.

  • In response to these challenges, micro-mobility vehicles are gaining traction as crucial components in reducing urban emissions. The demand for electric scooters, e-bikes, and other lightweight vehicles is bolstered by rising fuel costs and growing environmental consciousness among consumers. Furthermore, governmental initiatives aimed at cultivating a greener urban landscape—such as the implementation of bike-sharing programs and investments in electric vehicle charging infrastructure—are likely to support the continued proliferation of micro-mobility services. For instance, cities that have embraced 'slow street' initiatives and expanded biking networks report significant increases in cycling participation, indicating a positive correlation between supportive infrastructure and the adoption of micro-mobility solutions.

5. On-Demand Taxi and Car E-Hailing Markets

  • 5-1. 2024–2033 taxi booking app forecasts

  • The On Demand Taxi Booking App market is projected to experience substantial growth in the coming years, with a remarkable Compound Annual Growth Rate (CAGR) of 10.22% anticipated between 2025 and 2033. By 2033, the market size is expected to escalate to USD 130.48 billion, a significant increase from the USD 54.35 billion recorded in 2024. This robust forecast underscores the potential of these digital platforms in revolutionizing urban mobility by providing more efficient and convenient transportation options to passengers. Factors such as increased urbanization, technological advancements, and changing consumer preferences are expected to drive this growth, making taxi booking applications an integral part of modern urban transport solutions.

  • 5-2. 2023–2034 car e-hailing market trajectory

  • The car e-hailing market, valued at approximately USD 86.8 billion in 2023, is on a strong upward trajectory, with projected growth at a CAGR of 6.3% during the period from 2024 to 2034. Analysts forecast the market will reach around USD 171.1 billion by 2034. This growth is largely driven by rapid urbanization and increasing numbers of daily commuters, which heightens the demand for flexible and on-demand mobility solutions. Innovations in mobile applications, underpinned by advancements in connectivity (like 4G/5G), are also enhancing user experience significantly, providing essential features such as real-time tracking and integrated payment systems that cater to modern commuting needs.

  • 5-3. CAGR comparison and demand drivers

  • Comparatively, while the On Demand Taxi Booking App market exhibits a higher projected CAGR of 10.22% through 2033, the car e-hailing market follows with a solid CAGR of 6.3% through 2034. This disparity in growth rates can be attributed to varying demand drivers. The taxi booking app segment is particularly buoyed by urbanization and an increasing preference for app-based transportation solutions among urban dwellers seeking efficient mobility options. The emergence of the gig economy, coupled with technological innovation, such as improved GPS tracking and mobile payment systems, has also contributed to enhancing customer experiences across both markets. Furthermore, government initiatives aimed at regulating and promoting e-hailing services are expected to sustain these trends, fostering an environment conducive to their expansion.

6. Shared Mobility: Service Models and Innovations

  • 6-1. Service type and business model segmentation

  • The shared mobility market, valued at approximately USD 217.80 billion in 2025, is characterized by a rich variety of service models and business strategies. At its core, shared mobility encompasses ride-sharing, car-sharing, microtransit, and bike-sharing services, each catering to different consumer needs. Ride-sharing platforms like Uber and Lyft have revolutionized urban transport by offering seamless access to vehicles through smartphone applications, while car-sharing services provide users with short-term access to vehicles without the burdens of ownership. Microtransit, a hybrid of traditional public transport and ride-sharing, is gaining traction in cities with dense population centers, contributing to reduced congestion and lower emissions.

  • Business models range widely—from traditional ownership-based approaches to flexible, subscription-based models that emphasize user convenience and sustainability. Subscription services offer users access to vehicles for a set period, accommodating various needs ranging from commuting to leisure trips. This shift underscores a growing consumer preference for flexibility and immediacy in mobility options, tailoring services to fit individual lifestyles and preferences.

  • 6-2. Usage patterns and propulsion types

  • Understanding usage patterns is crucial for service providers aiming to meet urban mobility demands. As of 2025, there is a significant trend toward shared mobility among urban dwellers, particularly for short-distance travel—a reflection of both the economic benefits and growing environmental consciousness. Users are increasingly adopting shared services for commuting, casual travel, and even short-term errands, showcasing a shift away from traditional vehicle ownership, driven by convenience and cost-effectiveness.

  • Moreover, propulsion types in shared mobility services are variably evolving, with an increasing number of electric vehicles (EVs) now being integrated into fleets. The sustainable shift towards electric and hybrid vehicles aligns with global emissions reduction goals and consumer demand for greener solutions. Providers are investing in electric vehicle infrastructure, such as charging stations, to enhance the attractiveness of their services and support the transition to more sustainable urban transportation.

  • 6-3. Emerging technology integrations

  • Emerging technologies play a pivotal role in reshaping shared mobility. The integration of Internet of Things (IoT) platforms helps in streamlining operations, such as real-time fleet management and user interface enhancements. This technology allows for smart routing based on user demand and traffic conditions, improving overall service efficiency.

  • Furthermore, blockchain technology is being embraced for secure transaction processing and data management, enabling trust and transparency between users and service providers. Innovations such as mobile applications equipped with predictive analytics enhance user experience by providing personalized recommendations based on historical usage patterns. The convergence of these technologies is poised to not only improve service reliability but also encourage wider acceptance among users, facilitating the continued growth of the shared mobility landscape.

7. Technology and Future Urban Mobility Perspectives

  • 7-1. 2035 vision for urban travel

  • The vision for urban travel in 2035 centers around transformative technologies and integrated mobility solutions. By this year, the anticipated mobility landscape will largely consist of diverse services that prioritize sustainability and efficiency. Public-private partnerships are expected to play a vital role in implementing innovative mobility solutions, leading to improved integration of different modes of transport, such as public transit, micro-mobility options, and shared transport services. New technologies, including advanced connectivity solutions and automated systems, will provide seamless user experiences and enhance overall safety and accessibility. The shift towards cleaner, emission-free modes of travel, coupled with reduced reliance on personal vehicle ownership, will reshape urban environments, making them more livable and economically vibrant.

  • 7-2. Advanced driver-assistance systems and EV charging

  • Advanced Driver-Assistance Systems (ADAS) are projected to become increasingly integral to urban mobility by 2035. These systems, which range from lane-keeping assistance to fully autonomous navigation technologies, are expected to significantly enhance road safety and efficiency. As governments push for stricter safety standards, the adoption of ADAS will rise, transforming the vehicle fleet and improving public trust in automated driving technologies. Concurrently, the expansion of Electric Vehicle (EV) charging infrastructure will support the transition to electric mobility. By 2035, analysts forecast that large-scale investments from both public and private sectors will have established a comprehensive network of charging stations, enabling widespread EV adoption. This will reduce emissions and contribute to cleaner urban air quality while making electric travel a norm rather than an exception.

  • 7-3. Digital platform disruptions and revenue models

  • Digital platforms are anticipated to disrupt traditional mobility revenue models by 2035, giving rise to new service paradigms that leverage big data, artificial intelligence, and user-centric applications. As transportation becomes increasingly integrated with digital solutions, mobility services will likely evolve towards subscription-based models, offering users flexible and tailored transportation options. Companies operating within the mobility-as-a-service (MaaS) framework will thrive as they enable seamless transitions across different transport modes, enhancing user experience and satisfaction. The convergence of logistics and passenger transport by digital platforms will also lead to more efficient resource allocation and lower operational costs. Furthermore, as user behaviors shift towards on-demand and shared services, businesses will need to pivot towards innovative monetization strategies that align with these changing consumer preferences, fostering sustainable growth in the mobility ecosystem.

8. Market Drivers, Challenges, and Regional Dynamics

  • 8-1. Key growth drivers: urbanization, regulation, digitalization

  • The growth of the Mobility as a Service (MaaS) sector is propelled by multiple interlinked drivers. Urbanization stands out as a primary catalyst, significantly influencing transportation patterns and demands. As urban populations grow, the need for efficient, flexible, and sustainable mobility solutions intensifies. Cities face mounting pressures from increased traffic congestion and pollution; thus, MaaS offers a practical solution by integrating diverse transportation options—ranging from ride-sharing to public transit—into a single platform. This transformation addresses urban mobility challenges while promoting environmentally friendly practices.

  • Regulatory support has also emerged as a crucial driver for the sector's expansion. Governments worldwide are recognizing the potential of MaaS solutions in alleviating urban transport burdens. Initiatives aimed at promoting electric vehicles, improving public transport infrastructures, and creating standardized regulations for shared services foster an encouraging environment for innovation and investment. For instance, the rise of electric mobility initiatives and policies that facilitate partnerships between public and private entities exemplifies this trend, enhancing market growth prospects.

  • In addition, the acceleration of digitalization is revolutionizing transportation services. Technological advancements, including improvements in AI, IoT, and real-time data analytics, have paved the way for sophisticated MaaS platforms. These technologies enable users to access seamless transport solutions, further enhancing their experience by providing personalized and efficient journey planning.

  • 8-2. Barriers: infrastructure gaps and policy hurdles

  • Despite the positive outlook for the MaaS market, several barriers must be navigated to fully capitalize on growth opportunities. Chief among these are infrastructure gaps, which hinder the effective deployment of integrated mobility solutions. In many regions, existing transport infrastructures are not adequately equipped to support the rapid deployment of MaaS initiatives. The lack of comprehensive and reliable public transport networks, electronic payment systems, and charging infrastructure for electric vehicles presents significant challenges to service expansion.

  • Additionally, policy hurdles pose another layer of complexity. The regulatory landscape for MaaS is varied and often fragmented, with different jurisdictions implementing diverging policies that can complicate service integration and user experience. Effective collaboration between government agencies, transport operators, and technology providers is essential to streamline regulations, engage in unified strategies, and address such policy barriers. Without cohesive governance frameworks, the seamless operation of MaaS solutions may falter.

  • 8-3. Regional snapshots with North America leadership

  • Regionally, North America is positioned as a leader in the MaaS market, primarily due to its advanced technology ecosystem and early adoption of shared mobility services. In 2024, North America captured over 38.2% of the global smart mobility market share, reflecting the tech-savvy nature of its population and the integration of innovative mobility solutions. Governments in this region have initiated substantial investments in smart city projects and infrastructure enhancements, which align with the growth trajectory of the MaaS sector.

  • In contrast, Europe also demonstrates robust growth in the MaaS landscape, driven by strong governmental policies emphasizing sustainability and cost-effective transportation solutions. The continent's commitment to reducing carbon emissions has led to the integration of bike-sharing, electric vehicle facilities, and public transit onto MaaS platforms, thus significantly boosting user engagement and market penetration.

  • Emerging economies in Asia-Pacific are increasingly recognizing the potential of MaaS, spurred by rapid urbanization and a growing middle class eager for efficient and sustainable transport options. Companies like GreenCell Mobility and Bounce Infinity are pioneering the MaaS movement, prominently featuring electric and shared mobility to cater to urban commuters in these regions. With ongoing investments in digital infrastructure and consumer education, the Asia-Pacific region also shows promise as an area of substantial future growth.

Conclusion

  • The mobility landscape of 2025 is marked by an intricate interplay of service models, rapid technological advancements, and supportive regulations, heralding a period of sustained growth through the early 2030s. Industry participants must focus on cultivating cross-sector partnerships, investing in scalable digital platforms, and aligning with the urban planning goals and environmental imperatives to secure a competitive advantage. Success in this evolving landscape will hinge on the ability to incorporate data-driven insights into operational strategies, expand charging infrastructure for electric vehicles, and bolster connectivity to meet changing passenger demands.

  • Looking ahead, organizations that proactively navigate regional disparities and regulatory transitions while leveraging innovation will likely yield the highest returns in the emerging mobility paradigm. This includes not only adapting to policy changes but also anticipating consumer preferences that increasingly favor shared and sustainable transportation options. Emphasizing the importance of flexible and user-centered service architectures will be crucial in addressing the diverse needs of urban commuters. Overall, the ongoing mobility revolution signifies a transformative shift in urban transit, where agility, innovation, and strategic collaboration will define the path forward.

Glossary

  • Mobility as a Service (MaaS): MaaS refers to a model of transportation where users can access various transportation services through a single digital platform. It integrates public and private transport services, offering users flexible and convenient travel options. The market for MaaS is experiencing rapid growth, with revenues expected to surpass USD 1 trillion by 2033.
  • Smart Mobility: Smart mobility implies the use of technology and innovative services to improve transportation systems and user experiences in urban areas. This includes the integration of digital platforms, real-time data processing, and IoT technologies, which enhance connectivity and efficiency in urban transport solutions.
  • Micro-Mobility: Micro-mobility includes lightweight, small-scale transport solutions, such as e-bikes and electric scooters, often used for short-distance travels. This segment is growing rapidly and is increasingly recognized as a sustainable transportation option in urban areas.
  • On-Demand Taxi: This refers to taxi services that can be booked through mobile apps, providing real-time access to rides. The on-demand taxi market is projected to grow significantly, driven by urbanization and changing consumer preferences for convenient transport options.
  • CAGR (Compound Annual Growth Rate): CAGR is a metric used to measure the mean annual growth rate of an investment over a specified period of time, assuming the investment grows at a steady rate. It is a useful tool for evaluating the growth potential in markets like the MaaS sector, projected to have a CAGR of approximately 17.10% from 2025 to 2033.
  • Urbanization: Urbanization refers to the increasing population shift from rural to urban areas, significantly impacting transportation needs. As urban populations expand, the demand for efficient and sustainable mobility solutions intensifies, hence driving growth in the MaaS market.
  • Digital Platforms: Digital platforms are online frameworks that facilitate the interaction between users and services in various sectors, including transportation. These platforms play a crucial role in the mobility sector by providing integrated access to diverse transportation modes and enhancing user experience.
  • ADAS (Advanced Driver-Assistance Systems): ADAS refers to technology that enhances vehicle safety and driving experience through features like automatic braking, lane-keeping assistance, and parking assistance. These systems are expected to become increasingly integral to urban mobility, improving safety and efficiency as they become more widespread.
  • Electric Vehicle Charging: Electric vehicle (EV) charging infrastructure is essential for supporting the transition to electric mobility. By 2035, significant investments are expected to create a comprehensive network of charging stations to facilitate widespread adoption of electric vehicles, thereby contributing to reduced emissions and cleaner urban air quality.
  • GPS (Global Positioning System): GPS is a satellite-based navigation system that provides accurate location data. In the context of smart mobility, GPS technology enables real-time tracking of vehicles and optimizes routes, thereby enhancing the efficiency of transport services.
  • RFID (Radio Frequency Identification): RFID technology uses electromagnetic fields to automatically identify and track tags attached to objects. In transportation, RFID can be utilized for various purposes, including vehicle identification and access control, improving overall operational efficiency.

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