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Galaxy Z Fold6 & Flip6: Samsung’s AI-Powered Foldables Reimagined

General Report May 16, 2025
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TABLE OF CONTENTS

  1. Summary
  2. Evolution of Samsung’s AI Foldable Roadmap
  3. Official Galaxy Unpacked 2024 Launch
  4. Core AI Innovations in Z Fold6 & Flip6
  5. Design and Hardware Enhancements
  6. Market Rollout and Strategic Impact
  7. Future Outlook for AI Foldables
  8. Conclusion

1. Summary

  • In July 2024, Samsung Electronics proudly unveiled its next-generation AI-enabled foldable smartphones—the Galaxy Z Fold6 and Z Flip6—during the highly anticipated 'Galaxy Unpacked 2024' event in Paris. This launch built upon the triumphant reception of the Galaxy S24 AI series, introducing devices that merge sophisticated on-device AI capabilities with cutting-edge hardware enhancements. The new models feature a thinner and lighter chassis, improved durability, advanced camera systems, and seamless S Pen integration. Pre-orders kicked off on July 12, followed by a global rollout on July 24, marking an exciting evolution in the smartphone landscape.

  • The anticipation leading up to the launch was fueled by design leaks and insights into Samsung's strategic enhancements, particularly the integration of AI functionality, which positioned the devices as formidable contenders in the market. As the competition in the foldable segment heightened, Samsung recognized the necessity of re-establishing its brand leadership through innovative technological advances. This comprehensive report outlines the path from initial design expectations to the successful launch, features insights into the pivotal AI innovations, and discusses how these advancements underscore Samsung's commitment to enhancing user experiences while addressing industry trends.

  • Samsung's evolution of foldable technology reflects a commitment to meeting diverse consumer needs and preferences in an increasingly competitive market. The introduction of AI functionalities such as real-time translation, intelligent search assistance, and voice-driven productivity tools has been identified as key differentiators, promising to reshape user interactions and set new standards in mobile technology. This dynamic integration of AI is seen not only as a response to market demands but also as a strategic move to stay ahead of rivals, particularly amid fierce competition from Chinese manufacturers.

2. Evolution of Samsung’s AI Foldable Roadmap

  • 2-1. Design leaks and early expectations

  • Before the official launch of the Galaxy Z Fold6 and Z Flip6, numerous design leaks began to surface, generating excitement and speculation among tech enthusiasts and consumers alike. Reports indicated that Samsung had been streamlining the design of its foldable devices, significantly cutting down on weight and thickness. The anticipated thickness of the Galaxy Z Fold6 was projected to be around 12.1mm when folded, a notable improvement from its predecessors. Industry analysts highlighted the potential shift away from the bulkier designs of previous models, which were often criticized for resembling 'bricks' or 'aging' smartphones. Such advancements were expected to enhance the appeal to a wider demographic, particularly younger consumers, as Samsung sought to shed the 'dad phone' image associated with earlier models. These design leaks were crucial in setting up expectations for not just aesthetic improvements but also functional enhancements that combined with AI capabilities to redefine user interaction.

  • The buzz surrounding these leaks was amplified by insider information that suggested the new foldable models would feature sharper edges inspired by the Galaxy S24 Ultra. Expectations were also high regarding the reduction of bezels almost to invisibility, and improvements in overall durability and user experience. The enthusiasm was palpable, marking a significant turning point for Samsung as they prepared to further penetrate the competitive foldable phone market.

  • 2-2. Strategic integration of AI following Galaxy S24

  • Following the successful launch of the Galaxy S24 series, which was the first smartphone lineup to fully embrace on-device AI functionalities, Samsung's strategy naturally evolved to incorporate similar innovations into its foldable series. The company recognized that the integration of AI was not merely a trend but a necessity in enhancing user experience and staying competitive amidst rising pressure from rival brands like Apple and various Chinese manufacturers. With the Z Fold6 and Z Flip6, Samsung aimed to embed generative AI features tailored to the unique form factors of foldable devices. This strategy included optimizing the user interface to leverage the multitasking capabilities inherent in foldable technology, such as split-screen multitasking enhanced by AI-driven suggestions and real-time context awareness.

  • Executives, including No Tae-moon, expressed confidence in this strategic direction during pre-launch communications. They underscored that the enhancements in AI would not only streamline user interactions but also facilitate new ways of engaging with applications, making Samsung foldables not only versatile in form but also powerful in function. The commitment to making AI an integral component aligned with Samsung's vision for the future of mobile technology, paving the way for more intuitive and responsive devices.

  • 2-3. Preparations for a market comeback

  • Leading up to the product reveals in July 2024, Samsung Electronics appeared poised to reclaim its position in the foldable market, which it had temporarily lost to emerging competitors. Recognizing the shifting dynamics of the smartphone industry, Samsung ramped up efforts to not only improve product specifications but also enhance overall market strategies. Leaders within the organization set ambitious goals for the second half of 2024, aiming to restore their former glory in smartphone sales, particularly in the foldable segment, which had seen significant growth among Chinese counterparts.

  • The introduction of AI capabilities into foldables was identified as a game-changing feature that could attract users intrigued by cutting-edge technology. Anticipations were high that such strategic enhancements would help Samsung đạt được not just a competitive edge but also customer loyalty, as they focused on delivering products that genuinely resonated with user needs and preferences. This forward-looking approach indicated a strategic pivot aimed at not just participating in the market but leading it, effectively positioning Samsung as a trailblazer in the converging worlds of foldable technology and artificial intelligence.

3. Official Galaxy Unpacked 2024 Launch

  • 3-1. Paris ‘Carrousel du Louvre’ unveiling

  • On July 10, 2024, Samsung Electronics officially unveiled the Galaxy Z Fold6 and Z Flip6 during the highly anticipated Galaxy Unpacked 2024 event held at the prestigious Carrousel du Louvre in Paris. This event marked a significant milestone as it showcased the combination of innovative foldable designs and advanced AI features, positioned to redefine user experiences in mobile technology. The event attracted considerable attention not only for the products but also for the compelling presentations and the stunning venue, setting a remarkable stage for the new devices.

  • 3-2. Keynote highlights by No Tae-moon

  • During the keynote address, No Tae-moon, the head of Samsung's MX Business, emphasized the company's commitment to innovation. He declared that the Galaxy Z Fold6 and Z Flip6 showcase Samsung's ultimate performance and sophistication. He highlighted that these devices not only build on the success of their predecessors but also integrate advanced Galaxy AI features that aim to elevate productivity and creativity. His inspiring presentation resonated well with attendees and viewers around the globe, showcasing Samsung's vision of empowering users through technology.

  • 3-3. Introduction of staggered global rollout

  • Following the launch event, Samsung initiated a staggered global rollout of the new devices. The pre-order phase commenced on July 12, 2024, allowing eager customers to secure their devices ahead of the official launch. The global release was scheduled to begin on July 24, 2024, marking the beginning of availability in various markets worldwide. This strategic rollout was expected to enhance brand visibility and response, particularly in light of growing competition in the foldable smartphone segment.

4. Core AI Innovations in Z Fold6 & Flip6

  • 4-1. On-device AI platform and generative features

  • The Galaxy Z Fold6 and Flip6 usher in a new era of smartphone interaction with their on-device AI platforms, enhancing user experience significantly. These devices employ advanced AI capabilities directly on the hardware, minimizing the dependency on cloud services. This feature not only improves privacy but also boosts the performance speed of AI-driven applications. Both smartphones incorporate Qualcomm's Snapdragon 8 Gen 3 Mobile Platform, optimized specifically for AI operations, offering real-time processing power that allows for seamless integration of features like 'Sketch Transformation', which converts user-drawn sketches into high-definition images instantly.

  • Samsung's powerful AI capabilities are evident in the functionality where users can activate features like 'Note Assist' through the Samsung Notes application, which automatically translates, summarizes, and organizes content. Furthermore, the ability to adjust images by simply drawing on them with the S Pen showcases the generative AI's potential to enhance creativity and productivity.

  • 4-2. Real-time translation and chat assistance

  • In an increasingly interconnected world, the importance of effective communication cannot be overstated. The Galaxy Z Fold6 and Flip6 offer robust real-time translation capabilities, allowing users to converse in multiple languages without barriers. This functionality extends across various messaging applications, including KakaoTalk and WhatsApp, ensuring that communication remains fluid regardless of the platforms used. Users can enjoy a dual-screen experience where both the translated text and the original message appear simultaneously, making conversations smoother and more intuitive.

  • The 'Live Translate' feature not only facilitates conversations but also supports real-time language translation during phone calls and video chats. Users can effortlessly communicate with native speakers while receiving translations directly on their screens, further bridging the gap between languages.

  • 4-3. Circle to Search and Note Assist

  • The innovative 'Circle to Search' feature integrated into the Z Fold6 and Flip6 revolutionizes how users search for information. By simply circling text or images on the screen, users can trigger searches that provide contextual results instantly. This feature is enhanced by the AI's ability to learn user preferences, thereby refining future search outcomes for even more relevant results.

  • 'Note Assist' complements this with capabilities that assist in summarizing, translating, and reformatting notes, making it an essential tool for professionals and students alike. As users record audio notes, for example, the device can transcribe the recordings to text seamlessly, allowing for efficient study and review habits.

  • 4-4. Voice-driven email composition and summarization

  • Voice-driven functionalities on the Galaxy Z Fold6 and Flip6 represent a significant leap towards hands-free operation. The built-in voice feature, embedded within the Samsung Keyboard, allows users to compose emails and social media posts simply by dictating keywords. This function is particularly beneficial for those on the go, enabling faster and more efficient communication without the need to type.

  • Additionally, the summarization feature allows users to condense lengthy texts quickly. This is especially useful for professionals who need to distill information from reports or meetings into actionable insights without sifting through every detail. The combination of voice-driven capabilities and contextual understanding by the AI enhances productivity considerably, making the device not just a phone, but a comprehensive digital assistant.

5. Design and Hardware Enhancements

  • 5-1. Thinner, lighter form factor

  • The Galaxy Z Fold6 and Z Flip6 introduced a significant evolution in design, achieving a remarkable reduction in thickness and weight. Specifically, the Z Fold6's thickness was reduced from 6.1mm in its predecessor to just 5.6mm, making it the slimmest foldable smartphone from Samsung to date. In terms of weight, it also became lighter, dropping from 253g to 239g. This impressive reduction in both dimensions not only enhances portability but also shifts the device's aesthetic closer to that of traditional smartphones, thus appealing to a broader audience.

  • 5-2. Reinforced durability and hinge improvements

  • Samsung emphasized durability in the Z Fold6 and Z Flip6, utilizing a new 'Armor Aluminum' frame and Corning's Gorilla Glass Victus 2. These materials contribute to a sturdier device that can withstand daily wear and tear more effectively than previous models. Additionally, improvements were made to the hinge mechanism, which is designed to enhance the longevity of the folding mechanism. The advancements in hinge design allow for a smoother open-and-close action while reducing the visible crease on the screen, significantly improving user experience and overall satisfaction.

  • 5-3. Upgraded camera modules and battery life

  • In a bid to push the boundaries of mobile photography, the Galaxy Z Fold6 features enhanced camera modules that now include a 50MP wide sensor and a 12MP ultra-wide sensor. These upgrades offer capabilities comparable to flagship models like the Galaxy S24 series. Furthermore, the devices boast improved battery life with the Fold6 increasing its battery capacity to 4, 400mAh, ensuring longer usage between charges. Significant optimizations in both hardware and software have been implemented to maximize battery longevity, allowing users to enjoy their devices without frequent recharging.

  • 5-4. Enhanced S Pen support and cover-screen usability

  • A major upgrade in the Fold6 series is the seamless integration of S Pen support, which is optimized for both screen types. The S Pen can now be effectively used on the cover screen as well as the main display, enhancing productivity for users who enjoy tasks such as note-taking and sketching. The usability of the cover screen has also expanded, allowing users to perform tasks like sending quick replies directly from the external display without needing to unfold the phone, thereby streamlining daily interactions and increasing convenience for users.

6. Market Rollout and Strategic Impact

  • 6-1. Pre-order window and July 24 launch

  • Samsung initiated the pre-order window for its Galaxy Z Fold6 and Flip6 on July 12, 2024, allowing customers to secure their devices a week ahead of the official global launch. This move was strategically designed to create anticipation and allow early adopters to be among the first to experience the groundbreaking features of these AI-enhanced foldable phones. The official release took place on July 24, 2024, marking a new chapter in Samsung's venture into foldable technology.

  • 6-2. Competitive positioning in the foldable segment

  • With the introduction of the Galaxy Z Fold6 and Flip6, Samsung aimed to strengthen its position in the competitive foldable smartphone market. The company has previously faced substantial challenges from Chinese rivals like Huawei and Xiaomi, who have been rapidly advancing their foldable technology. By introducing cutting-edge AI capabilities and innovative hardware updates, Samsung sought to not only match but exceed the offerings of its competitors, thus reinforcing its foothold in this niche market.

  • 6-3. Aim to regain market share from Chinese rivals

  • The launch of the Galaxy Z Fold6 and Flip6 was particularly significant as it demonstrated Samsung's ambition to reclaim lost market share from Chinese competitors, which had been encroaching upon its dominance in the foldable segment. Following the launch of these devices, Samsung executed a strategic marketing campaign that emphasized the unique AI features and enhanced user experience that set the Z series apart from other foldables in the market. This initiative indicated the company’s commitment to re-establishing itself as a leader in the foldable space.

  • 6-4. Initial sales indicators and early feedback

  • Initial sales figures following the launch of the Galaxy Z Fold6 and Flip6 were promising, indicating strong consumer interest. Early feedback was largely positive; users praised the devices for their improved durability, innovative AI features, and enhanced usability. The strategic decision to begin pre-orders a week before the launch appears to have paid off, as it generated positive buzz and anticipation surrounding the new products. Samsung's focus on integrating AI capabilities that enhance productivity and user interaction played a crucial role in garnering favorable reviews, demonstrating the effectiveness of its rollout strategy.

7. Future Outlook for AI Foldables

  • 7-1. Prospects for AI-driven form factors in 2025

  • As we look ahead into 2025, the future of AI-driven foldables like the Galaxy Z Fold6 and Flip6 appears incredibly promising. The integration of AI capabilities is expected to significantly reshape user experiences, making interactions more intuitive and personalized. With advancements in on-device AI, consumers can anticipate smoother multitasking, enhanced app functionalities, and even smarter user interfaces that adapt to individual preferences. The foldable design, combined with these AI capabilities, allows for innovative use cases, such as transforming the device into a mini workstation or a powerful entertainment hub. This year marks a pivotal moment in which AI will not just enhance device functionality but could also redefine the very concept of what a smartphone can be.

  • 7-2. Potential next-generation feature roadmap

  • The roadmap for next-generation AI foldables is brimming with exciting possibilities. Future iterations could incorporate advanced features such as improved AI-driven camera systems capable of automatically adjusting settings based on lighting conditions or subjects. Expect significant enhancements in user interaction with gesture controls and voice recognition that seamlessly integrate into apps. One of the most anticipated features is a more sophisticated adaptive battery management system powered by AI, which learns usage patterns to optimize battery performance and prolong device life. Moreover, as foldables become more mainstream, we are likely to see expanded collaborations with app developers to create tailored experiences that leverage AI in novel and impactful ways.

  • 7-3. Broader influence on smartphone innovation

  • AI foldables are poised to influence the broader smartphone market significantly. By showcasing the capabilities of integrating AI into mobile design, Samsung’s innovations may inspire competitors to accelerate their own AI initiatives. This could lead to a ripple effect, igniting new ideas and technologies aimed at enriching user experiences across all smartphone categories. As more brands strive to compete in the foldable market, we can anticipate an increase in creativity surrounding form factors and functionalities, making devices not only more versatile but also more attuned to user needs. The ongoing exploration into AI's potential can result in more intelligent, efficient, and user-friendly devices, setting a new industry standard that emphasizes adaptability and innovation.

Conclusion

  • Samsung’s Galaxy Z Fold6 and Flip6 signify a monumental blend of foldable hardware and on-device AI capabilities, heralding a transformative phase in mobile innovation. By addressing formerly raised design concerns—such as diminishing thickness, enhancing durability, and refining camera technology—while infusing specialized AI functions like real-time translation, intelligent search, note assistance, and voice-driven productivity tools, Samsung has established an elevated standard for the smartphone industry. The enthusiastic global launch and subsequent consumer feedback highlight the company's commitment to regaining leadership in the realms of foldable and AI-enabled devices.

  • As we progress into 2025, the trajectory of AI integration in mobile devices appears decidedly optimistic. The unfolding landscape will likely continue to witness a profound shift toward more intuitive and personalized user experiences, empowered by on-device AI enhancements that facilitate smoother multitasking and foster innovative applications of foldable technology. Future iterations are anticipated to include advanced AI-driven features that refine user interaction, promoting a seamless fusion of functionality and form.

  • Moreover, as Samsung lays the foundation for this new era, it sets a precedent for competitive brands to innovate. The ripple effect of Samsung’s pioneering steps in foldable technology and AI is poised to inspire a broader wave of advancements across the smartphone market, emphasizing adaptability and functionality. This convergence of intelligence and versatility will redefine what consumers can expect from their handheld devices, paving the way for an exciting future where AI-driven foldable smartphones offer not just enhanced utility, but new ways to engage with technology.

Glossary

  • Galaxy Z Fold6: The Galaxy Z Fold6, launched in July 2024, is Samsung's second-generation foldable smartphone that incorporates advanced artificial intelligence (AI) capabilities and enhanced hardware features, such as a thinner and lighter design, improved camera systems, and robust S Pen support, aimed at elevating user experience.
  • Galaxy Z Flip6: The Galaxy Z Flip6 is another of Samsung's foldable smartphones introduced alongside the Z Fold6 in July 2024. It features similar AI enhancements and is designed for a more compact, stylish form factor, appealing to users who prefer smaller devices without compromising on functionality.
  • Galaxy Unpacked 2024: A significant product launch event held by Samsung in July 2024 at the Carrousel du Louvre in Paris, where the Galaxy Z Fold6 and Flip6 were unveiled. The event showcased the innovative features of these foldables and marked a key moment in Samsung's strategy to reclaim market leadership in foldable technology.
  • AI (Artificial Intelligence): A branch of computer science focused on creating systems that can perform tasks typically requiring human intelligence. In the context of the Galaxy Z Fold6 and Flip6, AI enhances user experience through features like real-time translation, intelligent search, and voice-driven functionalities, making devices more interactive and efficient.
  • On-device AI: A technology that enables AI functionalities to run directly on the device rather than relying on external cloud services. This approach improves responsiveness, enhances privacy, and allows for features like real-time image processing and voice commands on the Galaxy Z Fold6 and Flip6.
  • S Pen: A stylus designed for use with Samsung's Galaxy devices, including the Galaxy Z Fold6 and Flip6. This tool enhances productivity by allowing users to write, draw, and navigate with precision on the device's screens, facilitating tasks such as note-taking and sketching.
  • Market Strategy: The comprehensive plan developed by Samsung to enhance its presence and competitiveness in the smartphone market, particularly in the foldable segment. This includes strategic integration of AI features, product differentiation, and targeted marketing efforts aimed at reclaiming market share from competitors, especially in 2024.
  • Snapdragon 8 Gen 3 Mobile Platform: A mobile processor designed by Qualcomm that powers the Galaxy Z Fold6 and Flip6, optimized for high-performance AI operations. This platform provides the necessary processing capabilities for advanced AI applications integrated into the devices.
  • Real-time translation: An AI-driven feature in the Galaxy Z Fold6 and Flip6 that allows users to communicate across different languages instantly, facilitating smoother conversations through applications like KakaoTalk and WhatsApp, and during calls, enhancing global user interaction.
  • Circle to Search: An innovative search feature in the Galaxy Z Fold6 and Flip6 allowing users to simply circle text or images on the screen to trigger context-aware search results. This functionality enhances user engagement by providing immediate access to relevant information.
  • Dual-screen experience: A functionality unique to foldable devices like the Galaxy Z Fold6 and Flip6 that allows users to use both the main display and a cover screen simultaneously, enhancing multitasking capabilities and providing more interactive ways to engage with applications.
  • Generative AI: A subset of artificial intelligence focused on creating new content based on learned patterns from existing data. Features like 'Sketch Transformation' on the Galaxy Z Fold6 and Flip6 utilize generative AI to convert user-drawn sketches into high-definition images real-time.
  • Armor Aluminum: A lightweight, durable material used in the construction of the Galaxy Z Fold6 and Flip6, enhancing the devices' resistance to physical damage and wear while contributing to a refined aesthetic in smartphone design.
  • Corning Gorilla Glass Victus 2: A robust glass technology used to protect the screens of the Galaxy Z Fold6 and Flip6, known for its high resistance to scratches and drops, ensuring durability while maintaining a high-quality display.
  • Staggered global rollout: The phased approach Samsung employed to launch the Galaxy Z Fold6 and Flip6, beginning with pre-orders on July 12, 2024, followed by a broader release on July 24, 2024, aimed at generating anticipation and ensuring a smooth distribution of the new devices.

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