🥤 비알콜 음료의 부상: 새로운 트렌드의 중심에 서다!

• 최근 비알콜(Non-Alcoholic) 음료 시장이 급속히 확대되고 있습니다. 특히, 젊은 세대들—Z세대와 밀레니얼 세대—는 더 건강하고 mindful한 삶을 지향하면서 음주를 줄이는 경향을 보이고 있습니다. 최근 조사에 따르면, Z세대의 61%가 음주량을 줄이고자 하며, 비알콜 음료 시장은 2023년 1,610억 달러에서 2030년까지 2,260억 달러로 성장할 것으로 예상됩니다. 이러한 흐름은 건강에 대한 관심이 커지며, 대체 음료에 대한 수요가 많아지고 있음을 보여줍니다.

• 비알콜 음료의 인기는 단순한 유행이 아닙니다. 기업들은 이 기회를 포착하기 위해 전략적으로 비알콜 제품군을 늘리고 있습니다. 특히, 세계적인 음료 기업인 Anheuser-Busch InBev는 비알콜 옵션을 확대하여 술 소비를 줄이려는 현대 소비자들의 요구에 대응하고 있습니다. 이러한 변화는 섬세한 맛과 건강한 선택을 동시에 추구하는 소비자들에게 매력적으로 다가가고 있습니다.

• 하지만 비알콜 음료 산업은 여전히 도전과제를 안고 있습니다. 알루미늄에 대한 관세 인상 등이 가격에 영향을 미치고 있지만, 수요는 여전히 탄탄하게 유지되고 있습니다. 따라서 비알콜 음료는 앞으로도 중요한 소비 트렌드로 자리매김할 것으로 보입니다.

• #비알콜음료 #소비트렌드 #건강한생활 #음료시장

출처 문서

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