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Goover AI: Redefining Search Services

General Report December 25, 2024
goover

TABLE OF CONTENTS

  1. Summary
  2. Introduction to Goover
  3. Features of Goover
  4. Comparison with Competitors
  5. Market Impact and Future Directions
  6. Conclusion

1. Summary

  • As the digital search industry undergoes transformation, Saltlux, a South Korean AI company, introduces Goover, an AI search service expected to revolutionize the $120 billion search service market. Distinguished by its advanced technologies such as Large Language Model (LLM) and Graph Retrieval Augmented Generation (Graph RAG), Goover offers automated knowledge exploration and deep reporting capabilities. Positioned against key players like Perplexity, Goover stands out by automating the knowledge discovery process, akin to a self-driving car navigating the web. By launching its service in both South Korea and the United States simultaneously, Goover aims to shift away from traditional keyword searches towards more sophisticated AI-driven interactions. Key features like personalized briefing pages and social media integration enhance user engagement, aiming to expand market influence and redefine user experiences with its interactive functionalities.

2. Introduction to Goover

  • 2-1. Overview of Goover and its parent company Saltlux

  • Goover is a real-time AI search agent developed by the South Korean AI company Saltlux, which has conducted research in artificial intelligence and generative AI for over a decade. Goover recently launched in Silicon Valley, USA, as a subsidiary of Saltlux, and aims to innovate the global search service market, which is valued at approximately $120 billion. The launch was conducted simultaneously in South Korea and the United States, presenting Goover as a competitor to the existing AI search engine Perplexity. The name 'Goover' derives from the term 'Go over,' indicating its goal of comprehensive exploration and analysis of knowledge. The platform harnesses advanced technologies such as a large language model (LLM) and graph search augmented generation (Graph RAG) to provide optimized answers by searching the web for the most relevant information across multiple languages.

  • 2-2. Significance of the launch in the context of the AI search market

  • The launch of Goover marks a significant event in the AI search market, particularly as the global search service industry continues to expand. Goover's innovative capabilities promise to shift the dynamics of search, moving away from keyword-based searches exemplified by Google towards a more interactive, AI-driven experience that can handle complex queries. This transformation is evidenced by the growing interest and investment in AI search technologies, as seen with Perplexity's substantial funding from notable figures like NVIDIA and Jeff Bezos. Goover distinguishes itself by fully automating the knowledge exploration process and enabling in-depth reporting, reducing the time required for research tasks significantly while optimizing user interactions and insights through features such as personalized briefing pages and summarization services.

3. Features of Goover

  • 3-1. Automated Knowledge Exploration

  • Goover, a product of the South Korean company Saltlux, employs advanced technologies like a Large Language Model (LLM) and Graph Retrieval Augmented Generation (Graph RAG) to facilitate automated knowledge exploration. This functionality is integral to its core feature 'Ask Goover,' which intelligently navigates the web for diverse information, presenting the most relevant answers and their sources to the user. The system learns from user behaviors and interests through its AI brain, 'Connectome,' which significantly enhances the information retrieval process.

  • 3-2. Deep Reporting Capabilities

  • Goover is designed to generate comprehensive reports automatically. This deep reporting capability allows users not only to receive immediate answers to their inquiries but also to obtain in-depth analyses on topics of interest. Users can generate detailed reports based on real-time web data, which marks a significant advancement in research efficiency. The service provides options for users to request further details on specific topics after receiving initial responses, ensuring that they have access to the highest quality and most relevant information.

  • 3-3. User Interaction and Social Features

  • The platform includes features that enhance user interaction, such as the ability to create 'Briefing Pages' for topics users wish to monitor. These pages aggregate relevant news, social media reactions, and related quotes, providing a holistic view of the subjects of interest. Users can also subscribe to similar Briefing Pages created by others, fostering a social component to the platform. This functionality allows for insights and idea generation through user engagement, and users can share their information on social media platforms, enhancing the collaborative aspect of the service.

4. Comparison with Competitors

  • 4-1. Differentiation from Perplexity

  • Goover, developed by Saltlux, distinguishes itself from its competitor Perplexity by implementing automated knowledge exploration capabilities. Unlike Perplexity, which is known for its accurate search abilities, Goover aims to automate the entire knowledge exploration process, resembling a self-driving car in its innovative approach. The 'Ask Goover' feature utilizes large language models (LLM) and Graph Search Augmented Generation (Graph RAG) technology to provide optimized answers and source references from a variety of languages and contexts across the web. Furthermore, Goover's unique AI brain 'Connectome' learns user preferences and behaviors to intelligently gather needed information and generate in-depth reports automatically.

  • 4-2. Market Positioning and Unique Selling Points

  • Goover is positioned to capture a share of the global search service market, which is currently valued at $120 billion. The product was launched simultaneously in South Korea and the United States, demonstrating its ambition to challenge existing platforms. One of Goover's standout features is the ability to create 'Briefing Pages' that aggregate and organize information relevant to specific topics, enabling users to continuously monitor and analyze their interests. This functionality, along with features like real-time language translation and social media integration, enhances user engagement and positions Goover as a competitor in the evolving search landscape.

5. Market Impact and Future Directions

  • 5-1. Potential Influence on the Search Engine Market

  • The launch of the Goover AI search service is set to significantly impact the search engine market, which is valued at approximately $120 billion. Goover, developed by Saltlux, aims to establish itself as a competitive alternative to existing services, particularly against Perplexity. As highlighted in the news, Goover's introduction coincides with a rising expectation within the industry that AI-driven conversational searches will replace traditional keyword-based searches exemplified by Google. Goover's innovative approach automates the entire knowledge exploration process, providing users not only with answers but also with deep reports derived from a variety of sources across the web. By combining advanced AI technologies with user-friendly functionalities, Goover is positioned to capture market share and redefine user experience in search services.

  • 5-2. User Adoption and Feedback Mechanisms

  • User adoption of Goover has commenced with its beta version launched in both South Korea and the United States on July 3, 2024. This initial rollout allows users to explore the service after signing up through the official website. Feedback during the beta period will be crucial in refining Goover's functionalities. Users can interact with the service by creating briefing pages on topics of interest, which will facilitate continuous monitoring and analysis. The ability to generate personalized reports and insights, thanks to AI's learning capabilities, encourages engagement and provides users with tailored information. Goover also supports sharing insights through social media, promoting an interactive experience and enabling users to gain additional perspectives from peers.

Conclusion

  • The introduction of Goover by Saltlux signifies a crucial development in the AI-driven search service sector, aspiring to compete with established platforms such as Perplexity. Central to its impact is Goover's implementation of automated knowledge discovery and advanced reporting, making it a pioneering force in transitioning from traditional keyword-based searches to more comprehensive, AI-driven experiences. However, as a new player, Goover faces challenges in user adoption and feedback, which are essential to refining its functionalities and ensuring its competitive edge. Future directions for Goover involve leveraging user insights during its beta phase to optimize its product offerings and enhance engagement through personalized features and social platforms. Its potential to redefine search services depends heavily on successfully translating technological advancements into practical user benefits and securing a firm foothold in a highly lucrative yet competitive market environment. The prospect of Goover's continued evolution lies in adapting to user preferences and integrating evolving AI technologies to meet and anticipate future search demands, positioning itself as a leader in the forthcoming AI search landscape.

Glossary

  • Goover [AI Search Service]: Goover is an AI search service developed by the South Korean company Saltlux. It aims to automate knowledge exploration and provide deep reporting features, distinguishing itself within the competitive landscape of AI search engines. The service is designed to enhance user experience through real-time information retrieval and interactive functionalities.
  • Saltlux [Company]: Saltlux is a South Korean AI company with a decade of experience in artificial intelligence and generative AI research. As the parent company of Goover, it plays a crucial role in the development and innovation of AI technologies aimed at transforming various industries, including the search service market.
  • Perplexity [AI Search Service]: Perplexity is a competing AI search engine that has gained attention for its accurate search capabilities. It is noteworthy for attracting significant investment from prominent figures in the tech industry, positioning it as a key player in the AI search market alongside Goover.

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