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BLACKPINK's Global Impact and Influence

General Report November 7, 2024
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TABLE OF CONTENTS

  1. Summary
  2. Group Activities and Achievements
  3. Individual Member Achievements
  4. Fashion Influence and Public Engagements
  5. Controversies and Challenges
  6. Conclusion

1. Summary

  • BLACKPINK has achieved a series of remarkable milestones that highlight their global influence in both the music and fashion industries. The report focuses on the monumental success of their 'Born Pink' world tour, which set records as the highest-grossing tour by a female group, earning $148.3 million and attracting 1.8 million fans. The tour was complemented by the release of their concert film, which premiered in over 110 countries, showcasing the group’s extensive reach and popularity. Individual achievements of members like Jisoo, Jennie, Rosé, and Lisa are also discussed, noting their solo musical successes and significant roles in the fashion industry, including brand endorsements and public appearances. Despite challenges such as controversies involving Jennie and Lisa, BLACKPINK’s connection with their fans, known as BLINKs, remains robust, underscoring their resilience and enduring appeal worldwide. The influence of YG Entertainment, the group’s management company, is critical in orchestrating these successful ventures.

2. Group Activities and Achievements

  • 2-1. Overview of the 'Born Pink' World Tour

  • The 'Born Pink World Tour' marked BLACKPINK's triumphant return to global stages, celebrating their 2022 album 'Born Pink.' It began in Seoul on October 15, 2022, and concluded on September 17, 2023, spanning 66 shows across 22 countries. The tour became the highest-grossing tour by a female group, earning a staggering 148.3 million USD from 29 performances, and was attended by a record-breaking 1.8 million fans. This tour solidified BLACKPINK's international recognition, securing them a spot at number ten on Billboard's 2023 Year End Top 40 Tours chart.

  • 2-2. Financial Success and Global Impact

  • Financially, the 'Born Pink World Tour' achieved impressive figures, generating 148.3 million USD revenue from 29 performances. This landmark achievement not only broke records but also granted BLACKPINK a remarkable global presence, attracting approximately 1.8 million fans across 34 cities. The immersive concert experience, utilizing formats such as ScreenX, 4DX, and ULTRA 4DX, enhanced fan engagement and contributed to the monumental success of the tour.

  • 2-3. Premiere of 'BORN PINK IN CINEMAS'

  • The concert film 'BLACKPINK WORLD TOUR [BORN PINK] IN CINEMAS' premiered on July 31, 2024, in over 110 countries. This marked the largest ever global cinema event release for a female group and showcased exclusive concert footage highlighting the successes of the 'Born Pink World Tour.' The film featured significant performances and captured unique moments from the tour, underlining BLACKPINK's considerable influence worldwide.

  • 2-4. 8th Anniversary Celebrations and Fan Engagement

  • To celebrate their eighth debut anniversary, BLACKPINK hosted fan engagement events, including the 'OUR AREA WITH BLINK' fan sign event on August 8, 2024. This event invited 88 fans to express their love for the group through creative submissions. The highly anticipated 'BORN PINK' film premiere included a Pink Carpet event in Seoul on August 9, 2024, attended by 150 lucky fans selected for a meet-and-greet session with the members, showcasing BLACKPINK's commitment to connecting with their fanbase.

3. Individual Member Achievements

  • 3-1. Jisoo's Solo Album 'ME' and Acting Ventures

  • Jisoo released her debut single album 'ME,' which achieved significant milestones. The title track 'FLOWER' accumulated 950.2 million views, and the B-side track 'ALL EYES ON ME' garnered 48 million views on YouTube Music. As of July 21, 2024, the album had reached a remarkable 1 billion streams on the platform. Jisoo sold 1,172,351 copies within a week of release, becoming the first K-pop female solo artist to achieve 'Million Seller' status. Additionally, Jisoo is set to expand her career into acting, starring in the upcoming movie 'Omniscient Reader’s Viewpoint' alongside popular actors Lee Min Ho and Ahn Hyo Seop. She will also appear in the K-drama 'Influenza,' which involves a storyline surrounding a zombie apocalypse. Notably, as a global ambassador, Jisoo attended Cartier Trinity’s event in Singapore on July 10.

  • 3-2. Jennie's Recent Collaborations and Controversies

  • Jennie has been active in both music and fashion collaborations, notably working with Zico on the song 'Spot.' She maintains a strong public presence by partnering with luxury brands like Chanel and Puma. However, she faced a significant controversy involving the use of an indoor e-cigarette, which resulted in public backlash. This incident is recognized as the most substantial controversy in Jennie's eight-year career, leading her to issue a public apology through her company. Despite these challenges, Jennie's influence in the industry and her ongoing projects under her own management label, OA Entertainment, illustrate her enduring impact.

  • 3-3. Rosé's Fashion Engagements and Music Contributions

  • Rosé has made substantial contributions to both music and fashion. On July 7, 2024, she participated in a dance challenge clip for Lisa’s new song 'ROCKSTAR,' which garnered significant attention with millions of views and likes on TikTok. She also featured in Saint Laurent's Rive Droite Summer campaign on July 10, showcasing her elegance and style. Furthermore, Rosé served as a judge at the Andam Fashion Awards in Paris on June 27, 2024, emphasizing her significant role in the fashion industry. Although details about her upcoming musical projects remain scarce, her ongoing impact in fashion is widely recognized.

  • 3-4. Lisa's Solo Releases and Brand Endorsements

  • Lisa achieved notable milestones in her solo career, particularly with the release of her comeback single 'ROCKSTAR' on June 28, 2024. This marked her first solo project in three years and was released under her newly established label, LLOUD, in partnership with RCA Records. Following 'ROCKSTAR,' Lisa collaborated with Grammy-winning Spanish singer-songwriter Rosalía on 'New Woman,' released on August 16, 2024. The song debuted at No. 70 on the Billboard Hot 100 and No. 4 on the Billboard Global 200. Lisa's marketing efforts included a highly successful pop-up event in Seoul to promote 'Rockstar.' Additionally, she starred in various promotional activities and is set to make her acting debut in the third season of HBO's 'The White Lotus.' On July 23, 2024, Lisa was announced as Louis Vuitton's new House Ambassador, showcasing her significant influence in the fashion domain.

4. Fashion Influence and Public Engagements

  • 4-1. Fashion Collaborations and Endorsements

  • BLACKPINK members have made significant strides in the fashion industry through various collaborations and endorsements. Lisa was named the global ambassador for Louis Vuitton on July 23, 2024, solidifying her status as a key figure in luxury fashion. Prior to this, she had represented brands like Celine and Mac, demonstrating her influence in appealing to younger, trend-setting audiences. Jennie is renowned for her relationships with luxury brands such as Chanel and Puma, showcasing her impact on fashion trends. Jisoo participated as a global ambassador for Cartier, while Rosé has engaged with major brands, underlining their collective and individual influence within the fashion domain.

  • 4-2. Public Appearances and Media Presence

  • BLACKPINK has consistently attracted attention through their high-profile public appearances and media presence. Notable highlights include their attendance at the State Banquet at Buckingham Palace on November 21, 2023, and performances at the Coachella Valley Music and Arts Festival in April 2023. These events not only showcase each member's unique style but also their ability to capture public interest. Their participation in major fashion events further emphasizes their visibility and influence in the entertainment industry. Media coverage surrounding these events contributes to their lasting impact and cultural relevance.

  • 4-3. Impact of Social Media on Fan Engagement

  • Social media has played a crucial role in enhancing fan engagement for BLACKPINK, particularly through viral challenges and interactive content. The dance challenge for Lisa's single 'Rockstar' involving SEVENTEEN's Mingyu went viral across platforms like TikTok and X (formerly Twitter), accumulating nearly nine million views and two million likes shortly after its release. Furthermore, challenges and engagements related to their music have strengthened the connection between BLACKPINK and their fanbase, known as BLINKs. The group's ability to leverage social media effectively has solidified their relevance and popularity in the digital age.

5. Controversies and Challenges

  • 5-1. Jennie’s Vaping Scandal

  • Jennie faced a significant scandal involving the use of an indoor e-cigarette. This incident resulted in public backlash and led to her apologizing for the first time through her company. This controversy is recognized as the most substantial challenge in Jennie's 8-year career. Despite this setback, Jennie's fashion collaborations and public presence continue to garner attention.

  • 5-2. Lisa’s Plagiarism Allegations

  • Lisa has faced plagiarism allegations regarding her music video for the single 'ROCKSTAR.' She was accused of copying elements from Travis Scott's video 'FE!N.' Despite these serious claims, Lisa's influence in the entertainment industry remains strong, and her recent solo ventures have received considerable acclaim.

  • 5-3. Public Reactions and Ongoing Support

  • Despite the controversies surrounding members Jennie and Lisa, BLACKPINK maintains a strong connection with their fanbase, known as BLINKs. Fan engagement and support have remained robust, showcased by special fan events and active interactions between the group and their supporters. This unwavering support plays a significant role in underlining the group's overall success and resilience in the face of challenges.

Conclusion

  • The remarkable accomplishments of BLACKPINK, particularly through their 'Born Pink' world tour and individual ventures, underscore their status as global entertainment icons. The tour's financial success and the worldwide reach of their concert film highlight BLACKPINK's substantial impact in the music industry. Each member, from Jisoo's million-selling solo debut to Lisa's high-profile fashion endorsements, exemplifies their significant influence on both music and fashion. However, their journey hasn't been without controversies, such as those faced by Jennie and Lisa, yet their ability to maintain strong fan relations with BLINKs has been influential in navigating these challenges. Limitations in the report include a focus on recent activities, hence, longer-term implications of their influence may need further study. Looking ahead, BLACKPINK’s continuous evolution in music and expansion into acting and luxury branding hint at even broader future achievements. Their effective use of social media for fan engagement offers a model for connecting with audiences globally, solidifying their position in a digitally-driven entertainment landscape. The strategic role of YG Entertainment in managing and promoting BLACKPINK’s career will continue to be pivotal as they explore new artistic and commercial avenues. The insights presented can serve not only industry analysts but also aspiring artists aiming to emulate BLACKPINK’s successful blend of artistic and commercial triumphs.

Glossary

  • BLACKPINK [Musical Group]: BLACKPINK is a globally recognized K-pop girl group formed by YG Entertainment in 2016. Known for their powerful performances, they have set numerous records and achieved significant milestones in both the music and fashion industries. Their influence extends beyond music, as they are prominent figures in fashion, serving as ambassadors for multiple luxury brands.
  • YG Entertainment [Company]: YG Entertainment is the management agency for BLACKPINK, overseeing their group and individual activities. The company plays a crucial role in the promotion and production of their music, tours, and brand endorsements, contributing to their global success.

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