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Goover: A New Era in AI Search

General Report October 31, 2024
goover

TABLE OF CONTENTS

  1. Summary
  2. Introduction to Goover
  3. Key Features of Goover
  4. Market Impact and Expectations
  5. Beta Version and Future Developments
  6. Conclusion

1. Summary

  • Goover, developed by Saltlux's American subsidiary, marks a breakthrough in AI search services, launching concurrently in Korea and the U.S. on July 3, 2024. By deploying advanced AI technology such as large language models and Graph Search Augmentation, this service introduces an automated knowledge exploration process that competes with established services like Perplexity. Goover’s features, including real-time search, personalized briefing pages, and AI-generated reports, set it apart in the $120 billion global search market. With the potential to lead a shift from keyword-based searches, Goover is poised as a formidable challenger to traditional market leaders like Google.

2. Introduction to Goover

  • 2-1. Background of Goover's Development

  • Goover (구버) is a large-scale AI search service developed by the American subsidiary of the South Korean company Saltlux. The service was launched simultaneously in Korea and the United States on July 3, 2024. It aims to capture a significant share of the global search service market, which is valued at approximately $120 billion. Goover is designed as a competitor to existing AI search services like Perplexity and is a product of a startup organization that spun off after a decade of AI and generative AI research conducted by Saltlux.

  • 2-2. The Role of Saltlux in Creating Goover

  • Saltlux has played a crucial role in the creation of Goover by fostering a team focused on artificial intelligence research for ten years. This team operated as a subsidiary of Saltlux and developed innovative technology underlying Goover, including its primary feature called 'Ask Goover,' which utilizes large language models (LLM) and graph search augmentation technologies to provide optimized responses to user queries across various languages.

  • 2-3. Market Positioning Against Competitors

  • Goover is positioned in the market as a direct competitor to Perplexity, an AI search engine startup that has garnered significant investment from NVIDIA and Jeff Bezos, the founder of Amazon. Goover aims to differentiate itself by automating the entire knowledge exploration process, much like autonomous vehicles, and providing users with tailored information and deep reports generated by an AI brain known as 'Connectome.' This strategy suggests that Goover could surpass traditional keyword-based searches exemplified by platforms like Google.

3. Key Features of Goover

  • 3-1. Real-Time AI Search Capabilities

  • Goover, developed by Saltlux's American subsidiary, offers advanced real-time AI search capabilities powered by its proprietary large language model, Lucia2, and Graph Search Augmentation Generation (Graph RAG) technology. This service allows users to receive optimized answers to their inquiries through a real-time search of the internet, reducing the time spent on research tasks significantly.

  • 3-2. Automated Knowledge Exploration

  • The core functionality of Goover revolves around automated knowledge exploration. Named after the phrase 'Go over', the service aims to automate the entire process of knowledge inquiry. It utilizes an AI brain called 'Connectome' to learn from user behavior and interests. This enables Goover to intelligently find necessary information across the web and generate in-depth reports automatically.

  • 3-3. Personalized Briefing Pages

  • Users can create personalized briefing pages to monitor and analyze topics of interest continuously. Each briefing page displays related news, social media reactions, quotes, and information about relevant individuals or companies in a card news format. Based on this, Goover generates AI-created reports and provides tailored information and analysis widgets, allowing users to interact and gain insights from other users' similar briefing pages.

  • 3-4. Integration of Large Language Models and Graph Search Technologies

  • Goover integrates large language models (LLM) and Graph RAG technology for its 'Ask Goover' feature. This AI agent accesses a plethora of web information in multiple languages as well as user-subscribed paid services, providing the most optimized answers and sources. Moreover, it facilitates features such as information recommendation, summarization, translation, and deep Q&A, making it a strong competitor against existing engines like Perplexity.

4. Market Impact and Expectations

  • 4-1. Global Search Service Market Size

  • The global search service market is estimated to be worth approximately $120 billion, which is around 146 trillion Korean Won. This information indicates the substantial economic potential of the search service sector that Goover aims to penetrate.

  • 4-2. Anticipated Competition with Google and Perplexity

  • Goover has been introduced as a formidable competitor to existing search services like Google and Perplexity. The industry anticipates that Goover's AI capabilities could potentially replace traditional keyword-based searches exemplified by Google. As highlighted by various reports, there is a strong expectation that AI-powered conversational searches, such as those provided by Perplexity, will lead to a significant evolution in how users engage with search engines.

  • 4-3. User Interaction and Social Features

  • Goover incorporates functionality designed for user interaction and social engagement. It allows users to create 'Briefing Pages' to monitor topics of interest. Within these pages, users can access various information formats including news, social media responses, and relevant individuals or companies, all structured in a card news format. The features extend to personalized reports generated by AI based on user preferences and social sharing capabilities on platforms like Facebook, thus functioning as a socializing platform to enhance interaction and idea generation among users.

5. Beta Version and Future Developments

  • 5-1. Current Status of Goover's Beta Version

  • The beta version of Goover has been officially launched and is currently available for users who sign up on the official website. This service was introduced simultaneously in both South Korea and the United States. According to the reports, feedback collected during the beta period will be utilized to enhance the overall quality and performance of the service. Goover represents an innovative AI search service designed to automate the knowledge exploration process, signaling a departure from traditional keyword-based search engines.

  • 5-2. User Feedback Mechanisms

  • User feedback is an essential component of Goover's development strategy. During the beta phase, users are encouraged to provide their insights and experiences, which will inform the iterative process for refining the service. This feedback mechanism is critical for understanding user needs and improving the functionalities offered by Goover, including its automated features and user interface.

  • 5-3. Future Customization for Corporate Clients

  • Looking ahead, Goover plans to introduce customization options specifically tailored for corporate clients. This includes plans to offer enhanced security features through on-premise solutions as well as appliance versions to better meet enterprise security requirements. Such developments are expected to cater to businesses seeking robust AI-powered search solutions while maintaining a high level of data security.

Conclusion

  • The introduction of Goover signals a dynamic shift in the search engine market by harnessing the power of AI for an enhanced user experience. Developed by Saltlux, the AI capabilities of Goover enable it to offer real-time searches, substantial personalization, and automated knowledge exploration. This positions it as a strong competitor against established entities like Perplexity and Google. The ongoing beta phase is pivotal, as user feedback will shape its development trajectory, ensuring that Goover continues to innovate and meet user expectations. However, potential limitations could arise from the need to ensure data security and the service's adaptation to various languages and markets. Future prospects appear promising, with plans for corporate customization and enhanced security solutions. Thus, Goover offers practical applicability in transforming not only personal search experiences but also enterprise-level data management and search solutions.

Glossary

  • Goover [AI Search Service]: Goover is an innovative AI search service developed by the American subsidiary of South Korean company Saltlux. It aims to automate knowledge exploration and provide real-time search capabilities using advanced AI technologies. Its unique features, such as personalized briefing pages and deep learning capabilities, position it as a strong competitor in the global search service market, valued at approximately $120 billion.
  • Saltlux [Company]: Saltlux is a South Korean AI company that specializes in artificial intelligence and data analysis. It has played a crucial role in the development of Goover, supporting the research and technological advancements necessary for the service's launch. Saltlux's expertise in AI enhances Goover's functionalities and market readiness.
  • Perplexity [AI Search Engine]: Perplexity is a competing AI search engine that has gained substantial investment and media attention for its capabilities in providing quick and accurate responses to complex inquiries. Its position and innovations in the search engine market are of particular interest as Goover aims to surpass its functionalities.

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