AI Search: Goover vs. Perplexity

1. Summary

• Goover and Perplexity are AI search services distinguished by their unique technological approaches and market strategies. Goover, developed by Saltlux, specializes in personalized information retrieval and automated report generation, addressing user needs for detailed and specific insights. Its features include Connectome technology, personalized briefing pages, and the 'Ask Goover' AI Agent functionality, making it particularly beneficial for sectors like finance and marketing. In contrast, Perplexity offers fast conversational interactions that provide users with immediate answers to complex queries. Saltlux, the parent company of Goover, positions itself for significant market expansion, despite financial challenges, through strategic moves such as its acquisition of NHN Daikwest. Ethical considerations and regulatory challenges in AI usage are underscored, focusing on ongoing discussions about AI ethics and legal implications worldwide.

2. Introduction to Goover and Perplexity

• 2-1. Overview of Goover and Perplexity

• Goover is an innovative AI search service developed as a spin-off from Saltlux, designed to automate knowledge exploration. The service employs a powerful AI brain known as 'Connectome,' enabling efficient information retrieval from the web and the automatic generation of in-depth reports tailored to users' needs. Launched simultaneously in South Korea and the United States on August 3, 2024, Goover aims to address the problem of information overload with advanced features such as personalized briefing pages. It stands out in the market for delivering customized insights efficiently. In contrast, Perplexity is recognized for its interactive question-and-answer system, which facilitates quick responses to user inquiries, focusing more on a conversational interface. This differentiation enables both services to cater to different aspects of the AI search market effectively.

• 2-2. Market Position and Competitive Landscape

• Goover has firmly established its presence in the competitive landscape of AI search services. In a comparison with key competitors like ChatGPT and Perplexity, Goover's strengths lie in its real-time information search capabilities and automated report generation functionalities. The launch's initial market response has been positive, with users emphasizing the ease of access to personalized information through the unique 'Ask Goover' feature, which leverages cutting-edge AI technologies. Perplexity, recognized for its conversational abilities, has seen rapid growth; however, Goover aims to secure a spot within the top five global search engines by focusing on innovation and user experience. Saltlux, the parent company of Goover, is intensifying its market strategies to enhance its competitive edge and capitalize on the opportunities presented by the evolving AI-driven search technology landscape.

3. Technological Innovations of Goover

• 3-1. Goover's Core Features

• Goover, developed by Saltlux, is an AI search platform that provides personalized information through various innovative features. These core functionalities include a deep learning model called Connectome for enhanced information retrieval and automated generation of comprehensive reports.

• 3-2. Personalized Briefing Pages

• Goover's Personalized Briefing Pages enable users to monitor topics of interest continuously, consolidating relevant information in a user-friendly format. Each briefing page displays various information cards, including news articles, social media references, and related key figures or companies, allowing users to engage with their interests effectively.

• 3-3. Automated Report Generation

• Goover automates the generation of in-depth reports tailored to user-specified topics. This feature is particularly beneficial for fields requiring timely and accurate information, such as financial investment and research. The automated reports include curated and recommended information, enhancing efficiency in information gathering.

• 3-4. AI Agent Functionality

• A standout feature of Goover is its AI Agent functionality, known as ‘Ask Goover’. This function utilizes advanced technologies, including large language models (LLMs) and Graph Search Augmented Generation (RAG), to explore web information across various languages. It provides optimized answers to inquiries, as well as recommendations, summaries, and translation capabilities.

4. Comparison with Perplexity

• 4-1. Search Service Differentiation

• Goover and Perplexity differ significantly in their approach to AI search services. Goover, developed as a spinoff from Saltlux, utilizes its Connectome technology to provide personalized information through automated deep reports, catering specifically to the needs of its users. This service allows users to quickly access essential information from the global web without extensive manual searching. In contrast, Perplexity focuses on conversational AI, which enables users to engage in dialogue, allowing them to ask questions and receive immediate, contextual answers. This difference in service delivery highlights Goover's strength in automated reporting and personalized insights compared to Perplexity's interactive querying capabilities.

• 4-2. User Interaction and Experience

• The user experience of both Goover and Perplexity presents distinct features. Goover offers users a briefing page that continuously tracks topics of interest, aggregating relevant information such as news, social media reactions, and quotes in an easily digestible format. This feature enhances the user's ability to monitor information efficiently. Additionally, Goover's Ask Goover function, based on advanced AI models, provides tailored responses and reports, indicating a strong emphasis on user-directed information management. On the other hand, Perplexity delivers a quick and interactive response mechanism, enabling users to ask questions directly and receive answers based on the AI's understanding of context. While Perplexity's interface may feel more intuitive due to its conversational format, Goover excels in providing comprehensive, automated deep reports that cater to specific user requirements.

• 4-3. Strengths and Weaknesses of Each Service

• Both Goover and Perplexity have unique strengths and weaknesses that define their competitive landscapes. Goover's strengths lie in its robust reporting capabilities and the use of Connectome technology, which empowers it to deliver extensive insights via automated reports. This positions it well within professional fields such as finance and marketing, where up-to-date and detailed information is critical. However, weaknesses include limited user options due to the current beta phase and occasional reports of slower service speeds. Conversely, Perplexity is notable for its rapid response times and user-friendly design, making it accessible for casual users seeking quick information. Nevertheless, it may fall short of providing depth in information compared to Goover. Thus, while Perplexity may appeal to users who favor interaction and speedy responses, Goover's complex and detailed reporting gives it a significant advantage in knowledge-intensive applications.

5. Market Strategies and Financial Analysis

• 5-1. Saltlux's Current Financial Status

• Saltlux has recorded a loss of 8 billion KRW in EBIT over the past 12 months, though it retains 28.6 billion KRW in net cash, which allows for over two years of current spending levels. The company's revenue growth has shown signs of recovery, suggesting a high likelihood of breaking even in the near future.

• 5-2. Market Expansion Strategies

• On August 3, 2024, Goover was launched simultaneously in South Korea and the United States as a response to issues of information overload. The launch aims to establish a strong presence in the global search market by providing AI-driven search services to expand user reach. Furthermore, Saltlux has acquired 94.95% of NHN Daikwest's shares, which is expected to bolster its position in the AI and big data sectors, leveraging synergies with NHN Daikwest, a recognized leader in search solutions.

• 5-3. Impact of NHN Daikwest Acquisition

• The acquisition of NHN Daikwest by Saltlux is anticipated to create new business opportunities through synergies in AI technology. This collaboration is expected to contribute to Saltlux's revenue growth and enhance its competitive edge in the enterprise AI market.

6. Ethical Issues and Regulatory Considerations

• 6-1. AI Ethics in Search Services

• The advancement of AI technology has brought potential benefits; however, it also raises significant ethical issues. A recent incident in South Korea involving 'deepfake' crimes underscores the urgent need for regulations to address the ethical challenges associated with AI technology. In response, the Korea Regional Information Development Agency organized an online seminar to explore how to adopt AI technology while establishing ethical standards.

• 6-2. Data Privacy and Copyright Issues

• Copyright issues related to AI technology have gained prominence lately. The emergence of copyright concerns about AI-generated content has led to a backlash against the indiscriminate use of AI technologies. A statement by a corporate AI chief, which claimed that 'all content available on public websites is freeware and can be freely copied and used,' sparked controversy. This indicates that the process of AI training based on data collected from the internet could lead to copyright infringement disputes.

• 6-3. Regulatory Landscape

• Crimes associated with deepfakes further highlight the ethical dilemmas posed by AI technologies. Experts emphasize the necessity for regulations to ensure that advancements in AI do not threaten human values. Discussions about AI ethics and legal issues are ongoing not only in South Korea but also internationally. Dr. Ji-hoon Lim at Korea University will present on global trends and implications of artificial intelligence regulation, examining various case studies from abroad. As the use of AI continues to rise, establishing ethical standards and legal regulations is becoming increasingly important.

7. Future Outlook and Conclusion

• 7-1. Predicted Trends in AI Search Technologies

• The report does not provide specific predictions regarding trends in AI search technologies. Hence, no future trends can be detailed here.

• 7-2. Goover's Potential in the Global Market

• Goover, developed by Saltlux, has entered the global AI search market estimated at $120 billion. Positioned as a significant player, Goover leverages its unique features, such as personalized briefing pages and automated report generation, which cater to various domains, including finance, marketing, and strategic planning. The platform is currently in its beta phase, aiming to establish a robust market presence in both South Korea and the United States.

• 7-3. Competitive Positioning Against Perplexity

• Goover aims to differentiate itself from competitors like Perplexity by offering distinct technological innovations. While Perplexity focuses on conversational AI and quick responses to complex queries, Goover emphasizes personalized data delivery through its automated report generation and deep information analysis. Current comparisons highlight Goover's strong capabilities in understanding user needs and tailoring responses through its Ask Goover feature, which is backed by advanced AI technologies.

Conclusion

• The report emphasizes the competitive interplay between Goover and Perplexity in the AI search service sector. Goover's edge lies in its sophisticated features like automated report generation, appealing to industries needing in-depth analysis. Simultaneously, Perplexity's strength in conversational AI provides swift answers that benefit users seeking direct interaction. Saltlux, through Goover, is poised to strengthen its market position by enhancing technological features and addressing ethical concerns, essential for compliance and trust. Limitations include Goover's current beta status and performance speed issues. The AI search field is rapidly evolving, presenting opportunities for advancements in personalized data services. Ensuring user data protection and adhering to ethical guidelines remain crucial, as AI technologies expand their reach and application globally. Saltlux’s strategic approach, including partnerships and acquisitions, will likely bolster its standing and competitive edge in this dynamic market space.

Glossary

• Goover [AI Search Service]: Goover is an AI search platform developed by Saltlux, focusing on personalized information retrieval and automated report generation. It aims to address information overload by providing tailored insights, primarily targeting industries such as finance and marketing.

• Perplexity [AI Search Engine]: Perplexity is an AI-driven conversational search engine designed to provide quick and accurate responses to user queries. Its structure allows for interactive dialogue, enhancing the user experience in retrieving information.

• Saltlux [AI Technology Company]: Saltlux is a leading AI and big data solution provider in South Korea, known for developing advanced AI technologies, including Goover. The company is focused on expanding its presence in the global AI market through strategic partnerships and innovative solutions.

Source Documents

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• 구버 AI 검색 혁신과 활용 방안go-public-report-ko-fb96e7a9-151f-4a36-9ff1-1f9521ddcabf-0-0
• GOOVER와 PERPLEXITY: AI 검색 혁신의 대결go-public-report-ko-f3bd1daa-3d8c-4359-b23c-cb42490687fa-0-0