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Goover: Disrupting AI Search Services

General Report October 30, 2024
goover

TABLE OF CONTENTS

  1. Summary
  2. Overview of Goover
  3. Core Features of Goover
  4. Comparison with Competitors
  5. User Interaction and Customization
  6. Future Directions and Feedback Mechanism
  7. Conclusion

1. Summary

  • The emergence of Goover, an AI search service developed by Saltlux's American subsidiary, heralds a new era in search technology. Launched on July 3, 2024, in Korea and the USA, Goover offers real-time search capabilities, automated knowledge exploration, and deep report generation. Using proprietary LLM Lucia2 and Graph RAG technology, it aims to enhance user experience by providing efficient, customized responses and interactive features like briefing pages. The report highlights how Goover seeks to revolutionize the $120 billion search service market, differentiating itself from notable competitors such as Perplexity. Goover not only offers tailored solutions but also leverages user customization and social features to foster a collaborative environment.

2. Overview of Goover

  • 2-1. Introduction to Goover

  • Goover, a next-generation AI search service, has been introduced as a formidable competitor to Perplexity. Developed by the American subsidiary of Saltlux, Goover aims to innovate the search ecosystem. The service offers automated knowledge exploration, real-time search capabilities, and deep report generation, marking it as a groundbreaking solution in the AI search market.

  • 2-2. Development Background by Saltlux

  • Saltlux is a South Korean artificial intelligence company that has invested over a decade in researching AI and generative AI technologies. Goover was established as a startup spun off from Saltlux, incorporating its extensive experience and innovations in AI. With the goal of transforming the global search service market, valued at approximately $120 billion, Goover leverages Saltlux’s expertise to deliver advanced search functionalities.

  • 2-3. Launch Details in Korea and the USA

  • Goover was officially launched on July 3, 2024, simultaneously in Korea and the USA. This launch was strategically aimed at penetrating the global search service market, following recent advancements made by competitors such as Perplexity. The service's deployment showcases a commitment to providing users with an efficient and effective AI search experience, aiming to automate the entire knowledge exploration process much like automated driving technology.

3. Core Features of Goover

  • 3-1. Real-Time AI Search Capabilities

  • Goover is designed as a real-time AI search agent that utilizes the proprietary LLM, Lucia2, and Graph RAG technology developed by Saltlux's American subsidiary. It was launched simultaneously in South Korea and the United States on July 3, 2024. Goover provides optimized answers to user inquiries by actively searching the internet in real time. The service also has the ability to learn user interests and provide tailored information.

  • 3-2. Automated Knowledge Exploration

  • The core function of Goover, named 'Ask Goover,' employs advanced medium language models (LLM) along with Graph RAG technology to facilitate in-depth research and analysis. The automated knowledge exploration feature allows Goover to explore a vast array of web information spread across the globe, providing users with optimized answers along with citations for further reference.

  • 3-3. Deep Report Generation

  • Goover can generate in-depth reports based on the information gathered. The AI agent can compile and synthesize information into comprehensive reports that are automatically created for the user. This feature aims to drastically reduce the time spent on research tasks by providing relevant summaries, translations, and deep Q&A services.

  • 3-4. Ask Goover: AI Agent Functionality

  • The 'Ask Goover' AI agent provides users with access to a breadth of information from various sources, enabling a conversational approach to search. Goover not only retrieves data but also supports interactive features that allow users to create briefing pages for topics of interest. Each briefing page can include related news, social media responses, quotes, and information about relevant individuals or companies, presented in an easy-to-navigate card news format.

4. Comparison with Competitors

  • 4-1. Overview of Perplexity

  • Perplexity is described as an AI-powered conversational search engine that rapidly provides answers and sources to complex questions. Recently, it has garnered significant attention due to substantial investments from notable figures such as NVIDIA and Jeff Bezos, the founder of Amazon. The industry expects Perplexity to potentially replace traditional keyword-centric search engines like Google.

  • 4-2. Differentiating Goover from Traditional Keyword Searches

  • Goover, the innovative AI search service launched by the American subsidiary of Saltlux, aims to automate the entire knowledge exploration process akin to autonomous vehicles. This is in contrast to traditional keyword searches that primarily rely on matching user queries with pre-indexed web content. Goover's core technology, labeled 'Ask Goover,' utilizes a combination of a large language model (LLM) and graph-based search augmentation, enabling it to provide tailored answers by exploring a broad range of web resources, including paid subscription services.

  • 4-3. Market Positioning Against Major Players

  • The global search service market is valued at approximately $120 billion. Goover seeks to capture a share of this market by integrating advanced features such as automated knowledge generation and interactive user experiences. By simultaneously launching in South Korea and the United States, Goover positions itself against competitors like Perplexity while offering unique capabilities that reduce the time spent on research tasks, such as summarization, translation, and deep querying.

5. User Interaction and Customization

  • 5-1. User Setup and Initial Use

  • Goover, the AI search agent developed by Saltlux's American subsidiary, launched on July 3, 2024, in both Korea and the United States. To utilize Goover, users follow a series of steps starting from accessing the homepage to signing up. Once registered, users can input queries, such as differences between Goover and Perplexity, to receive initial answers. Goover employs sophisticated methodologies to provide responses using its underlying technologies, which include the Lucia2 large language model (LLM) and Graph RAG technology. Upon obtaining initial answers, users can further explore additional documents to enhance the depth of their responses through options available within the platform.

  • 5-2. Creating Briefing Pages

  • Goover allows users to create 'Briefing Pages' for monitoring or analyzing topics of interest. These pages are designed to aggregate pertinent information, including news updates, social media reactions, quotes, and information about relevant individuals or companies. Within each Briefing Page, users can view AI-generated reports and customized recommendations. This structured approach not only enhances the user experience by streamlining access to vital information but also facilitates personalized learning and insight generation.

  • 5-3. Social Features and Community Interaction

  • Goover's platform incorporates social features enabling users to interact with one another. Users can recommend and subscribe to Briefing Pages created by others that align with their interests, promoting community engagement. Furthermore, the social briefing tab allows users to share existing Briefing Pages on social media platforms like Facebook, enabling wider dissemination of information and insights generated through the service. These interactive elements are designed to foster collaboration, leading to new idea generation and insight acquisition among users.

6. Future Directions and Feedback Mechanism

  • 6-1. Beta Version Launch and User Feedback

  • Goover has launched its beta version, which is currently available for users after signing up on the official website. During this beta period, feedback will be collected from users to enhance the effectiveness and quality of the official service.

  • 6-2. Plans for Enterprise Customization

  • There are plans to provide customization options specifically for enterprise customers. This includes releasing an enterprise version that maximizes security through on-premises and appliance deployments.

  • 6-3. Potential Enhancements Based on User Input

  • Goover will utilize the feedback gathered during the beta phase to inform potential enhancements and improvements for the final version of the service.

Conclusion

  • Goover's launch represents a pivotal shift in AI-driven search services, potentially reshaping the $120 billion market. Unlike traditional search engines, Goover's capabilities in real-time information retrieval and automated report generation significantly reduce research time and offer profound personalization. While Saltlux’s spin-off maximizes AI innovations, Goover challenges existing players like Perplexity by proposing a dialogue-based search paradigm over conventional keyword searches. However, its success depends on user adoption, feedback from its beta phase, and the comprehensive evaluation of its enterprise versions. Going forward, Goover’s adaptability offers promising prospects for deeper market penetration and could inspire further innovations in personalized search experiences. Real-world applications could span from improved data-driven decision-making in enterprises to enhanced educational tools, potentially elevating the standard for AI search solutions globally.

Glossary

  • Goover [AI Search Service]: Goover is an innovative AI search service developed by the American subsidiary of Saltlux, aiming to automate knowledge exploration and provide real-time, optimized search results. Its unique features include deep report generation and user-customizable briefing pages, setting it apart in a competitive $120 billion search service market.
  • Perplexity [AI Search Service]: Perplexity is a notable competitor in the AI search engine space, known for its ability to provide quick and accurate answers to complex queries. Its success has attracted significant investments, raising expectations about the transition from traditional keyword-based searches to AI-driven conversational search.
  • Saltlux [AI Company]: Saltlux is a South Korean AI company that has a decade of experience in AI and generative AI research. Goover is a spinoff from this organization, reflecting its commitment to advancing AI technologies in the search service domain.

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