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Launch of OnePlus Buds Pro 3: Enhancements and Expectations

GOOVER DAILY REPORT August 21, 2024
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TABLE OF CONTENTS

  1. Summary
  2. Introduction to OnePlus Buds Pro 3 Launch
  3. Design and Build Quality
  4. Audio and Connectivity Features
  5. Battery Life and Charging
  6. Pricing and Market Positioning
  7. Conclusion

1. Summary

  • The report titled 'Launch of OnePlus Buds Pro 3: Enhancements and Expectations' provides an in-depth analysis of the upcoming launch of the OnePlus Buds Pro 3 on August 20. The report covers various facets of the earbuds, including notable enhancements over the previous version, the OnePlus Buds Pro 2. Key improvements highlighted include superior audio features enabled by a dual-driver system and Dynaudio EQ, enhanced Active Noise Cancellation (ANC) up to 50 dB, and extended battery life boasting up to 43 hours with the charging case. Additionally, the report delves into the design upgrades, connectivity capabilities through Bluetooth 5.4, and pricing strategies across different markets. The design shift with color options like Midnight Opus and Lunar Radiance, plus its IP55 rating, indicates a focus on both aesthetics and durability. The competitive landscape and the anticipated impact of these new features on the market are also scrutinized.

2. Introduction to OnePlus Buds Pro 3 Launch

  • 2-1. Launch Date and Event Timing

  • The official launch date for the OnePlus Buds Pro 3 is set for August 20, 2024. According to the information shared by OnePlus, the announcement will take place on multiple platforms, including social media and the company's official website. The event is scheduled to occur at different times globally: 9:00 am EST, 2:00 pm BST, 3:00 pm CEST, and 6:30 pm IST in India. The OnePlus Buds Pro 3 will also be available for 'open sale' starting on the same day, August 20, as revealed by multiple sources.

  • 2-2. Announcement Platforms

  • OnePlus has utilized several announcement platforms to reveal the launch of the OnePlus Buds Pro 3. The official announcement was made via a post on X (formerly known as Twitter), stating the launch timing and highlighting the product's key features. Additionally, a dedicated product page containing detailed information and teaser images of the OnePlus Buds Pro 3 was published on the company's official website. The announcement emphasized the enhanced features and design improvements in comparison to its predecessor, the Buds Pro 2.

3. Design and Build Quality

  • 3-1. Design Changes and Material

  • The design of the OnePlus Buds Pro 3 features significant updates over its predecessor. The earbuds will come in two colors, Midnight Opus (black) and Lunar Radiance (a mix of silver and gold), with glossy stems and matte-finish earbuds and ear tips. The case design is similar to the Nord Buds 3 Pro, opening vertically with a leather finish on the front, a pairing button on the right, and a Type-C port at the bottom. The earbuds also sport engravings for easier identification, and the text “Co-created with Dynaudio” appears on each earbud along with the ONEPLUS logo on the case's front.

  • 3-2. Color Options

  • The OnePlus Buds Pro 3 will be available in two color options: Midnight Opus (black) and Lunar Radiance, which is a mix of silver and gold. Both colors offer a combination of glossy stems and matte-finish earbuds and ear tips, providing a visually appealing and sophisticated look.

  • 3-3. Build Specifications including IP Rating

  • The build specifications of the OnePlus Buds Pro 3 include a case with dimensions of 6.5 x 5.2 x 2.6 cm and a weight of 61 grams. The earbuds are designed to withstand varying environmental conditions with an IP55 rating, making them resistant to dust, water, sweat, and rain. This robust build quality ensures that the Buds Pro 3 can handle everyday wear and activities.

4. Audio and Connectivity Features

  • 4-1. Audio Enhancements

  • The OnePlus Buds Pro 3 features a two-speaker system comprising an 11mm woofer and a 6mm tweeter, providing enhanced audio quality. The partnership with Dynaudio ensures meticulous tuning, with preset EQs tailored for various music genres. The earbuds support the LHDC 5.0 codec, offering up to 1Mbps bitrate and 24-bit/192 kHz audio processing.

  • 4-2. Noise Cancellation Capabilities

  • The OnePlus Buds Pro 3 boasts adaptive active noise cancellation (ANC) capabilities, reaching up to 50 dB. This is a slight enhancement from its predecessor, which featured a maximum of 49 dB. The adaptive ANC adjusts to ambient noise, providing a clearer and quieter listening experience.

  • 4-3. Bluetooth Connectivity and Latency

  • OnePlus Buds Pro 3 is equipped with Bluetooth 5.4, which offers ultra-low latency audio with a minimal delay of just 94 milliseconds. This ensures audio remains in sync with on-screen actions, making it particularly useful for gaming and video playback. Additionally, the earbuds support dual connection, allowing simultaneous connectivity to two devices across Android, iOS, Windows, smartphones, tablets, or computers.

  • 4-4. Supported Codecs

  • The earbuds support the LHDC 5.0 audio codec, which enables high-resolution audio with a bitrate of up to 1 Mbps and supports 24-bit/192 kHz audio. This codec ensures a high-fidelity audio experience, providing stereo-grade clarity and depth.

5. Battery Life and Charging

  • 5-1. Battery Life Claims

  • The OnePlus Buds Pro 3 boasts a significant improvement in battery life, offering up to 43 hours on a single charge when using the charging case. This is an increase of 4 hours compared to its predecessor, the Buds Pro 2. A quick 10-minute charge can provide up to 5 hours of music playback.

  • 5-2. Charging Case Specifications

  • The charging case for the OnePlus Buds Pro 3 features a leather finish on the front, a pairing button on the right, and a Type-C port at the bottom. It measures 6.5 x 5.2 x 2.6 cm and weighs 61 grams. The design is similar to the Nord Buds 3 Pro, opening vertically.

  • 5-3. Charging Capabilities

  • The OnePlus Buds Pro 3 supports wireless charging, providing convenience for users. Additionally, it utilizes the latest Bluetooth 5.4 version, ensuring ultra-low latency audio at just 94 milliseconds. The earbuds are IP55-rated, making them resistant to dust, water, sweat, and rain, further enhancing their durability and usability.

6. Pricing and Market Positioning

  • 6-1. Expected Pricing in Different Markets

  • The anticipated retail price for the OnePlus Buds Pro 3 in India is Rs 13,999, as reported by multiple sources. This is a slight increase from the OnePlus Buds Pro 2, which was priced at Rs 11,999. The increase in price reflects the added features and improvements in the new model.

  • 6-2. Comparative Analysis with Competitors

  • The OnePlus Buds Pro 3 is positioned as a premium product above the non-Pro OnePlus Buds 3. Expected to feature enhanced audio capabilities such as EQ, wear detection sensors, support for Fast Pair, Dolby Atmos, and OnePlus’s Zen Mode Air, they aim to outperform competitors in the high-end wireless earbuds market. Furthermore, they boast advanced connectivity options like dual-device connection and spatial audio, making them a strong contender against other high-end brands.

  • 6-3. Sale Channels and Promotions

  • The OnePlus Buds Pro 3 will be available for purchase across multiple channels in India, including Amazon, the OnePlus online store, and OnePlus experience stores. This multi-channel availability aims to maximize reach and accessibility to customers. Promotional activities have not been detailed, but existing sales channels suggest a strong retail presence at launch.

7. Conclusion

  • The OnePlus Buds Pro 3 seems poised to significantly elevate OnePlus's standing in the premium TWS earbuds market. The key findings of the report indicate a notable advancement in audio quality, effective with the dual-driver system and personalized Dynaudio EQ, which promises a richer audio experience. The improved Active Noise Cancellation (ANC) of up to 50 dB, coupled with extended battery life of 43 hours, underscores the product's capability in providing longer, uninterrupted usage. It's crucial to observe that while the enhancements offer substantial value, the slight increase in pricing, such as the Rs 13,999 tag in India, will test consumer reception. One limitation noted is the lack of detailed promotional strategies which could impact initial market penetration. Future prospects appear promising as the inclusion of Bluetooth 5.4, IP55 rating, and advanced connectivity features like dual-device support, positions the OnePlus Buds Pro 3 as a comprehensive solution in the high-end wireless earbuds segment. Practical applicability is high, particularly for users seeking versatile earphones suitable for various settings, from casual listening to intense gaming.

8. Glossary

  • 8-1. OnePlus Buds Pro 3 [Product]

  • The OnePlus Buds Pro 3 is a high-performance TWS earphone set to launch on August 20. Key features include advanced audio with dual drivers, enhanced noise cancellation up to 50 dB, Bluetooth 5.4 connectivity, long battery life of 43 hours with rapid charging, and a sophisticated design.

  • 8-2. Bluetooth 5.4 [Technology]

  • The Bluetooth version implemented in the OnePlus Buds Pro 3, promising ultra-low latency audio and improved connectivity stability essential for gaming and multimedia consumption.

  • 8-3. Active Noise Cancellation (ANC) [Technology]

  • A key feature of the OnePlus Buds Pro 3, providing up to 50 dB of noise cancellation, significantly improving audio clarity in noisy environments.

  • 8-4. Dynaudio EQ [Technology]

  • A customized equalizer profile developed by Dynaudio, included in the OnePlus Buds Pro 3 for tailored audio experiences.

9. Source Documents