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NewJeans' Impressive Dominance on Japan's Oricon Chart with 'Supernatural'

GOOVER DAILY REPORT July 1, 2024
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TABLE OF CONTENTS

  1. Summary
  2. NewJeans' Debut and Initial Success
  3. 'Supernatural' Performance on Various Charts
  4. Music Video Success
  5. Implications of NewJeans' Success
  6. Conclusion

1. Summary

  • The report delves into the rapid rise of the K-pop girl group NewJeans in the Japanese market with their debut single 'Supernatural.' The single achieved significant success, reaching the top spot on Oricon's Daily Single Ranking and dominating various charts such as Line Music and AWA. This report examines the strategic release of 'Supernatural,' the impressive immediate chart success, and the factors contributing to NewJeans’ growing popularity in Japan, highlighting their strong entry and solid fanbase establishment in a competitive music industry.

2. NewJeans' Debut and Initial Success

  • 2-1. Introduction to NewJeans

  • NewJeans is a K-pop girl group under the Adore label, consisting of members Minzy, Hani, Daniel, Haerin, and Hyein. Recently, they have made their debut in the Japanese market, marking their formal entry into the overseas music scene.

  • 2-2. Release of 'Supernatural'

  • On June 21, 2024, NewJeans released their Japanese debut single titled 'Supernatural'. The release was highly anticipated, and the group strategically aimed to capture the attention of the Japanese audience with this single.

  • 2-3. Immediate Chart Success

  • Upon its release, 'Supernatural' quickly climbed to the top of various music charts. Notably, it reached the No. 1 spot in Oricon’s 'Daily Single Ranking'. This immediate success was mirrored on other platforms as well, with the single topping real-time charts on local music sites such as Line Music and AWA for two consecutive days. This strong performance indicates a warm reception from both Korean and Japanese audiences, reflecting NewJeans' growing popularity and strong presence in these markets.

3. 'Supernatural' Performance on Various Charts

  • 3-1. Oricon Daily Single Ranking

  • According to Oricon's latest chart released on June 23, 2024, NewJeans' Japanese debut single 'Supernatural' clinched the top spot on the 'Daily Single Ranking' on its release day, June 22, and maintained this position the following day. This achievement is a testament to NewJeans' growing popularity in Japan.

  • 3-2. Line Music and AWA Real-Time and Daily Charts

  • The title track 'Supernatural' also made a significant impact on Line Music, a major local music site, by soaring to the top of its real-time chart and dominating the daily charts on June 22 and 23. The track also performed well on the AWA Real-Time and Daily Charts, reaffirming NewJeans' strong presence in the digital music landscape in Japan.

  • 3-3. Oricon Daily Digital Single Ranking

  • In addition to topping the Oricon Daily Single Ranking, 'Supernatural' climbed to the third place on Oricon's Daily Digital Single Ranking on June 22, 2024. Another track from the single, 'Right Now,' followed closely, securing the sixth position. This performance highlights the strong digital sales and streaming of NewJeans' debut single in Japan.

4. Music Video Success

  • 4-1. Popularity on Line Music Video Charts

  • The music videos for NewJeans' debut single 'Supernatural' and the track 'Right Now' have achieved significant success on Line Music's video charts. According to a report by Break News, 'Supernatural' and 'Right Now' secured the first and second spots respectively on Line Music's daily music video chart as of June 23rd. This indicates that both tracks have been exceptionally well-received by the Japanese audience, reflecting the group's strong entry into the Japanese market.

  • 4-2. YouTube Korean Daily Popular Music Videos

  • NewJeans' music videos have also performed remarkably well on YouTube's Korean Daily Popular Music Videos chart. As per the same report, 'Supernatural' and 'Right Now' were ranked second and third respectively on June 22nd. Their presence on this platform not only underscores their popularity but also highlights the wide reach and appeal of their music and visuals among viewers and listeners.

5. Implications of NewJeans' Success

  • 5-1. Growth of NewJeans' Fanbase in Japan

  • With the release of their debut single 'Supernatural,' NewJeans has rapidly expanded their fanbase in Japan. According to their agency Adore, the single's impressive entry directly to the No. 1 spot on Oricon's Daily Single Ranking has highlighted the growing enthusiasm among Japanese fans. The single's performance on real-time charts like Line Music and AWA further demonstrates a strong and positive reception from the local audience, solidifying NewJeans' presence in the market.

  • 5-2. Significance of Chart Performance

  • NewJeans' debut single 'Supernatural' not only clinched the top position on Oricon’s Daily Single Ranking as of June 21 but also showed significant success on other music charts. The simultaneous topping of the Hanteo Chart and Oricon Chart on the release day underscores the group's immediate impact and the strategic success of their debut. This dual dominance indicates a strong market presence and effective launch strategy.

  • 5-3. Comparison to Other K-pop Groups

  • When comparing the success of NewJeans to other K-pop groups, it is evident that their immediate rise to the top of the charts mirrors the achievements of other successful groups but also sets them apart due to the speed and magnitude of their success. The strong local reception and chart performance in both Korea and Japan distinguish NewJeans as a prominent new force in the K-pop industry.

6. Conclusion

  • NewJeans has made a remarkable entry into the Japanese music scene with their debut single 'Supernatural,' topping major charts including Oricon and Line Music. This immediate success underscores the group's effective strategic release and the enthusiastic reception from Japanese fans, reflecting the expanding influence of K-pop globally. The report showcases the importance of well-planned marketing and release strategies in achieving significant international success. However, the study also suggests the need for future research on the sustainability of NewJeans' popularity in Japan and forecasting potential achievements. Their initial success provides a valuable case study in cross-border music marketing, shedding light on the dynamics of fan engagement and market penetration.

7. Glossary

  • 7-1. NewJeans [K-pop girl group]

  • NewJeans is a South Korean girl group known for their innovative music and strong performances. The group members—Minji, Hani, Daniel, Haerin, and Hyein—have gained international acclaim since their debut. Their recent success in Japan with the single 'Supernatural' has reinforced their growing popularity and influence in the global music scene.

  • 7-2. Supernatural [Debut single]

  • 'Supernatural' is the debut Japanese single of NewJeans. Released in June 2024, the track quickly surged to the top of various music charts in Japan, including Oricon's Daily Single Ranking and Line Music's real-time charts. Its success marked a significant milestone in the group's career.

  • 7-3. Oricon Charts [Music chart]

  • Oricon is one of Japan's most prestigious music charting systems. It tracks sales and popularity of singles, albums, and digital music, providing a benchmark for measuring an artist's success in the Japanese music industry.

  • 7-4. Line Music [Music streaming service]

  • Line Music is a popular music streaming service in Japan, known for its real-time and daily music charts. NewJeans' 'Supernatural' achieved high rankings on this platform, further indicating the song's wide acceptance and popularity among Japanese listeners.

8. Source Documents