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BLACKPINK Lisa's Comeback: Collaboration with RCA Records and Release of 'Rockstar'

GOOVER DAILY REPORT July 21, 2024
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TABLE OF CONTENTS

  1. Summary
  2. New Partnership with RCA Records
  3. Release of 'Rockstar'
  4. Social Media and Fan Engagement
  5. Lisa's Solo Career
  6. Reaction from BLACKPINK Members
  7. Conclusion

1. Summary

  • The report delves into BLACKPINK Lisa's notable comeback with her single 'Rockstar,' produced in collaboration with RCA Records. This move signifies Lisa's strategic expansion into the global music market after founding her own agency, LLoud Company, and parting ways with YG Entertainment. The report encapsulates key moments such as the announcement of her partnership with RCA Records, the launch of her record-breaking TikTok account, and the global anticipation leading up to the release of 'Rockstar.' A detailed account of these events portrays Lisa's rising influence in the music industry and the high expectations for her continued solo success.

2. New Partnership with RCA Records

  • 2-1. Announcement of Partnership

  • BLACKPINK Lisa made a significant announcement on June 18, revealing her comeback with RCA Records. This detail was confirmed when Lisa unveiled the artwork of her new single 'Rockstar' on the official Instagram of her agency, Loud Company. The partnership is between Loud Company, founded by Lisa, and RCA Records. This marks the beginning of a new phase in her solo career after the establishment of her one-man agency Loud Company, following her decision not to renew her contract with YG Entertainment.

  • 2-2. Significance of RCA Records

  • RCA Records, a label under Sony Music, is recognized as one of the top three music distributors in the United States. This partnership indicates a strategic move for Lisa to expand her reach in the global music market. It is also noteworthy as 'Rockstar' is the first piece of music released under this new partnership.

3. Release of 'Rockstar'

  • 3-1. Artwork and Teasers

  • On June 18th, Lisa revealed the artwork for her new single 'Rockstar' on Loud Company's official Instagram. The teaser artwork shows Lisa with intense eyes, tanned skin, sporting a wolf-cut hairstyle, white costume, and silver jewelry, setting the theme for her new album. Prior to the release, Lisa also launched a TikTok account, which broke a Guinness record by surpassing 1 million followers within two hours. Fans were captivated by the first teaser video released on this platform.

  • 3-2. Music Release Date and Details

  • The single 'Rockstar' by BLACKPINK Lisa was officially released on June 28th at 9 a.m. Korean time across music platforms globally. This release marks her first musical work since her agency, Loud Company, partnered with RCA Records, a label associated with Sony Music, one of the prestigious music distributors in the United States. Lisa's career continues to soar, highlighted by her history-making achievements as a solo artist, including winning awards at the MTV Video Music Awards and MTV European Music Awards, and staying on the Billboard Hot 100 and UK singles charts with her previous hit 'Money'.

4. Social Media and Fan Engagement

  • 4-1. Guinness Record on TikTok

  • Prior to the release of her new single 'Rockstar', BLACKPINK's Lisa opened a TikTok account as part of the promotional activities. The account made headlines by setting a Guinness World Record, surpassing more than 1 million followers within just two hours of its opening. This achievement underscores her significant influence and popularity on social media platforms.

  • 4-2. Global Fan Response

  • The global fan response to Lisa's activities has been overwhelmingly positive. Fans worldwide eagerly anticipated the release of 'Rockstar', further heightened by the launch of her TikTok account and the teaser release. Her immense popularity has been evident from her solo achievements, including being the first K-pop soloist to win various awards and achieving impressive chart rankings. The enthusiastic engagement from fans highlights Lisa's substantial international appeal and solidifies her status as a global music icon.

5. Lisa's Solo Career

  • 5-1. Formation of LLOUD Company

  • Lisa announced the establishment of her own agency named LLOUD Company in February on her personal social media account. This decision followed her unsuccessful contract renewal with YG Entertainment. On the LLOUD Company Instagram account, Lisa unveiled the artwork for her new single 'Rockstar' and announced her comeback, generating significant excitement among fans. LLOUD Company represents Lisa's vision in music and entertainment, allowing her to manage her solo career independently.

  • 5-2. Past Achievements and Awards

  • Lisa has achieved remarkable success both as a member of BLACKPINK and as a solo artist. BLACKPINK debuted in 2016 with the album 'SQUARE ONE.' Lisa's solo endeavors have been highly successful, including winning awards at the 'MTV Video Music Awards' and the 'MTV European Music Awards.' Her single 'Money' ranked on the Billboard Hot 100 and the UK Singles Chart, setting records for the longest-charting song by a K-pop solo artist. Her newly launched TikTok account set a Guinness World Record by gaining more than 1 million followers within two hours of its creation.

6. Reaction from BLACKPINK Members

  • 6-1. Rosé's Public Support

  • Rosé, a member of BLACKPINK, showed her public support for Lisa's new single 'Rockstar'. According to an article titled 'BLACKPINK Lisa, comeback on June 28th with new single ‘Rockstar’’ by Sony Music Entertainment Korea dated June 19, 2024, Rosé expressed her excitement and anticipation for Lisa’s release. She used a surprised expression emoticon and a burning heart-shaped emoticon to convey her support on social media, following Lisa’s unveiling of the artwork for 'Rockstar' on her personal agency 'Loud Company''s official Instagram page.

7. Conclusion

  • Lisa's release of 'Rockstar' as a solo artist with RCA Records marks a pivotal chapter in her career, illustrating her growing impact on the global music stage. The collaboration with RCA Records not only showcases her ambition but also signals a new strategic direction to capture a broader audience. Her ability to quickly amass over a million followers on TikTok, setting a Guinness World Record, reflects her unparalleled social media influence and robust fanbase. While 'Rockstar' heralds a new era, it's important to acknowledge the challenges she may face in sustaining this momentum independently. Future prospects for Lisa could involve more innovative collaborations and expanding her creative horizons. Practically, these findings emphasize the growing importance of strategic partnerships and social media leverage for artists aiming to dominate the global market.

8. Glossary

  • 8-1. BLACKPINK Lisa [Person]

  • Lisa is a member of the South Korean girl group BLACKPINK, known for her powerful performances and significant solo career achievements. Her influence spans globally, with numerous accolades including records on Billboard charts and MTV Awards.

  • 8-2. RCA Records [Company]

  • RCA Records is one of the top music labels under Sony Music Entertainment, well-regarded as one of the three major distributors in the United States. The partnership with Lisa's agency, Loud Company, marks a notable collaboration in the music industry.

  • 8-3. Rockstar [Song]

  • Rockstar is the new single by BLACKPINK Lisa, marking her comeback in June 2023. The song is significant as it is the first release following the partnership between Loud Company and RCA Records.

  • 8-4. LLoud Company [Company]

  • LLoud Company is Lisa's personal agency, established after her contract renewal with YG Entertainment failed. The agency symbolizes Lisa's vision and aspirations in the music and entertainment industry.

  • 8-5. TikTok Guinness Record [Event]

  • Lisa's TikTok account set a Guinness record by surpassing one million followers within two hours of its opening, showcasing her massive influence and fan engagement on social media platforms.

9. Source Documents