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BLACKPINK's Lisa: A Comprehensive Analysis of Her Solo Career and Personal Milestones

GOOVER DAILY REPORT July 1, 2024
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TABLE OF CONTENTS

  1. Summary
  2. Career Milestones and Achievements
  3. Personal Life and Public Perception
  4. Artistic Evolution and Cultural Impact
  5. Collaborations and Future Projects
  6. Conclusion

1. Summary

  • This report provides a comprehensive analysis of BLACKPINK’s Lisa, focusing on her solo career developments, significant personal milestones, and public reception. The report highlights Lisa’s journey from her debut with BLACKPINK under YG Entertainment to her solo projects, including the establishment of her own management company, Lloud. It delves into her record-breaking achievements, the release of her single ‘Rockstar’, and her significant cultural impact, particularly in Thailand. The analysis extends to her media presence, public relationship with Frédéric Arnault, and fan interactions, offering a detailed view of her ascent as a global cultural icon. Additionally, it explores her artistic evolution and her embrace of Thai cultural elements, alongside her expanding ventures and collaborations in the music industry.

2. Career Milestones and Achievements

  • 2-1. Debut and Early Success

  • Lisa, born Pranpriya Manobal on March 27, 1997, in Buriram, Thailand, debuted with BLACKPINK under YG Entertainment in August 2016. She was the first non-ethnically Korean artist at YG. BLACKPINK's debut single album Square One featured lead singles "Whistle" and "Boombayah", which topped all South Korean charts. Lisa made her first solo debut on September 10, 2021, with her single album 'Lalisa'. The album sold 736,000 copies in its first week in South Korea, making Lisa the first female artist to achieve such sales. Her music video for "Lalisa" became the most-viewed video by a soloist in 24 hours with 73.6 million views.

  • 2-2. Formation of Lloud and New Releases

  • In February 2024, Lisa launched her own management company named Lloud. Following this, she signed with RCA Records in April 2024 to release solo music. On June 28, 2024, she released her single 'Rockstar' under Lloud and RCA Records. The single rapidly garnered over 1 million views in less than half an hour and as of the press time had achieved 7 million views on YouTube. The music video was shot in various iconic locations in Bangkok's Chinatown.

  • 2-3. Record-Breaking Achievements

  • Lisa has set multiple records throughout her career. She holds nine Guinness World Records, including the first female artist to sell more than 736,000 copies of an album in its first week in South Korea and the most-viewed music video in 24 hours by a solo artist. Her songs "Lalisa" and "Money" charted in the top ten of the Billboard Global 200. 'Money' broke the record for the longest-charting song by a female K-pop soloist in the US Billboard Hot 100 and the UK Singles Chart. Additionally, 'Lalisa' became the first album by a K-pop solo artist and 'Money' the first song by a K-pop solo artist to reach one billion streams on Spotify respectively.

3. Personal Life and Public Perception

  • 3-1. Relationship and Personal Life

  • BLACKPINK’s Lisa has been seen enjoying her personal life with her boyfriend, Frédéric Arnault, who is the son of one of the world's wealthiest billionaires. From May to June 2024, there were several public sightings of Lisa with Arnault, including dining with his family in Paris and attending events together. Lisa has also been seen supporting Frédéric's family by attending his mother's concert and sending flowers, which sparked more speculation about their relationship. These interactions quickly went viral on social media, leading netizens to discuss and speculate about the possibility of marriage.

  • 3-2. Media Representation

  • Lisa's media presence has been significant, especially with the promotion of her solo single 'Rockstar.' This single, released under her new label Lloud Company and RCA Records, marked a major shift in her musical style from K-pop to a more hip-hop oriented sound. She has utilized platforms like Instagram and TikTok to engage fans, breaking records with her teaser releases. Her presence in the media has not only been about her professional achievements but also her personal relationships, as both aspects garner widespread attention.

  • 3-3. Fan Interactions and Public Reception

  • Lisa has maintained a strong connection with her fans through various interactions on social media and public appearances. Her new single 'Rockstar' received mixed reactions from fans, especially Korean audiences who felt it lacked the traditional K-pop vibe. However, her fans in Thailand and other parts of the world have praised her for embracing her cultural roots and showcasing them in her music video for 'Rockstar'. Despite the varied reactions, her ability to innovate and assert artistic freedom has been recognized and celebrated globally.

4. Artistic Evolution and Cultural Impact

  • 4-1. Release of 'Rockstar': A New Chapter

  • BLACKPINK’s Lisa released her solo single 'ROCKSTAR' on June 28, 2024. This marked her first solo release in three years and her first project under her own label, LLOUD, which she launched in February. 'ROCKSTAR' features a bold hip-hop style, showcasing Lisa’s departure from her traditional K-pop idol image. Moreover, the music video, set against the backdrop of Bangkok's streets, pays homage to her Thai roots. The video included three popular Thai transwomen, emphasizing inclusivity and cultural pride. The song quickly became a hit, setting a record as the fastest 2024 K-pop solo music video to surpass 10 million views within six hours of its release. Numerous elements such as Lisa’s fierce outfit, dance break, and the high-quality cinematography of the music video contributed to its success.

  • 4-2. Cultural Elements in Lisa’s Work

  • Lisa’s single 'ROCKSTAR' is deeply rooted in her Thai heritage. The music video was shot in Bangkok and showcases Lisa embracing her cultural background. Featured prominently are the vibrant streets of Bangkok and the appearance of well-known Thai transwomen, which highlighted cultural representation and inclusivity. Her English raps and bold persona in the video reflect a powerful homage to her roots while aiming to resonate with a global audience. This blend of cultural pride and artistic expression has resonated with her fans, particularly in Thailand, where the music video is seen as a potential tourism booster.

  • 4-3. Critics and Fans' Reactions

  • The release of 'ROCKSTAR' received a strong positive reception from both critics and fans. BLACKPINK fans, known as 'Lilies', celebrated Lisa’s comeback and showed overwhelming support. On June 30, 2024, Lisa expressed her gratitude to her fans through a heartfelt post on her Instagram, acknowledging their love and support. The song trended number one on social media and was praised for its distinctive style and bold new direction. Lisa’s BLACKPINK bandmates—Jisoo, Jennie, and Rosé—publicly congratulated her, highlighting their continuous support despite individual projects. Critics lauded Lisa’s evolution and her embrace of a more edgy hip-hop style, noting her successful transition from a K-pop idol to a solo rockstar.

5. Collaborations and Future Projects

  • 5-1. Collaborations with Other Artists

  • Lisa has been working with several artists across the music industry. For instance, there are discussions on forums about her potential to surpass even BLACKPINK in terms of popularity by leveraging collaborations and making strategic connections. The release of her single 'Rockstar' exemplifies how she is capitalizing on these collaborations to expand her reach.

  • 5-2. Upcoming Projects and Expanding Horizons

  • Lisa recently released her highly anticipated solo track 'Rockstar' on June 28, 2024, under her own label, LLOUD. The song broke several records, becoming the fastest K-pop music video of the year to reach 2 million views on YouTube. Fans eagerly anticipate what Lisa will release next, given her track record of innovative and impactful music.

  • 5-3. Cross-industry Endorsements and Ventures

  • In addition to her music career, Lisa has been involved in various cross-industry endorsements and ventures. Her music video for 'Rockstar' includes significant cultural elements and showcases LGBTQ+ artists from Thailand, further strengthening her brand's diversity and inclusivity.

6. Conclusion

  • BLACKPINK’s Lisa has successfully transitioned from a group artist to a formidable solo performer, establishing a unique identity with her music and personal brand. Her strategic career moves, like founding her label Lloud and releasing her single ‘Rockstar’ under RCA Records, illustrate her innovative spirit and broad appeal. Despite varied fan reactions, her ability to embrace her Thai heritage while continually evolving artistically has solidified her global influence. Future research should explore Lisa's continued impact on the global music landscape, her role in cultural representation, and her potential to drive tourism in Thailand. Practical applications of her career include leveraging her strategic partnerships and further expanding her reach through diverse artistic and entrepreneurial ventures.

7. Glossary

  • 7-1. Lisa [Person]

  • Lisa, born in 1997, is a Thai rapper, singer, and dancer known as a member of BLACKPINK under YG Entertainment and later as a solo artist under her own label, Lloud. She has achieved numerous accolades including Guinness World Records and MTV Music Awards, establishing herself as one of the most influential figures in K-pop and beyond.

  • 7-2. Rockstar [Song]

  • Released on June 28, 2024, 'Rockstar' is Lisa's first solo single in three years. The track showcases her hip-hop style and Thai cultural influences, marking her debut under Lloud and RCA Records. The song's successful release and reception highlight Lisa's versatility and global appeal.

  • 7-3. Lloud [Company]

  • Lloud is Lisa's self-established management company, marking her independence as a solo artist. Founded in 2024, Lloud aims to manage her solo career and creative projects post-Blackpink, reflecting Lisa's entrepreneurial spirit and vision for her artistic future.

  • 7-4. YG Entertainment [Company]

  • YG Entertainment is a South Korean entertainment agency that managed BLACKPINK. Lisa debuted under YG in 2016 and left in 2023 to pursue solo projects, signifying a major transition in her career while maintaining her association with the group.

8. Source Documents