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BLACKPINK Lisa's Comeback with 'ROCKSTAR' in Partnership with RCA Records

GOOVER DAILY REPORT July 25, 2024
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TABLE OF CONTENTS

  1. Summary
  2. Introduction to 'ROCKSTAR' and RCA Records Partnership
  3. Promotional Strategies and Anticipation
  4. Lisa's Journey and Achievements
  5. BLACKPINK and Lisa's Transition
  6. Conclusion

1. Summary

  • This report provides a detailed examination of BLACKPINK Lisa's solo comeback with her new single 'ROCKSTAR' in partnership with RCA Records under Sony Music. The document highlights various aspects of Lisa's return, including the announcement of 'ROCKSTAR,' her strategic partnerships, promotional strategies, and prior achievements as a solo artist. The collaboration with RCA Records marks a significant milestone, showcasing her evolution as an artist and underlining her impact on the global music scene. The report also covers the creation of Lisa's agency, LLoud Company, and her innovative use of social media to engage with her extensive fan base.

2. Introduction to 'ROCKSTAR' and RCA Records Partnership

  • 2-1. The Announcement of 'ROCKSTAR'

  • On June 18th, Lisa officially announced her comeback via LLOUD Co.'s official Instagram account. She revealed the artwork for her new single, 'ROCKSTAR', which generated significant excitement among fans globally. The single is set to be released simultaneously on music sites around the world at 9 a.m. on June 28th, Korean time. In preparation for this comeback, Lisa also launched a TikTok account that broke a Guinness record by surpassing over 1 million followers within two hours of its opening, highlighting the massive anticipation and fervor surrounding her return.

  • 2-2. Formation of the Partnership with RCA Records

  • 'ROCKSTAR' marks the first piece of music to be released under the new partnership between Lisa's agency, the Loud Company, and RCA Records, a label under Sony Music known for being one of the top three music distributors in the United States. This collaboration underscores a significant milestone in Lisa's career as an artist and emphasizes the strategic alignment with a leading player in the global music industry. Loud Company, which Lisa founded after not renewing her contract with YG Entertainment in February, serves as a platform for her vision in music and entertainment. This partnership with RCA Records is a testament to her growth and evolution in the music world.

3. Promotional Strategies and Anticipation

  • 3-1. TikTok Account Launch and Guinness Record

  • Before the release of her new single 'ROCKSTAR,' BLACKPINK's Lisa opened a TikTok account. This account quickly garnered significant attention, surpassing 1 million followers within just two hours of its opening, thereby setting a Guinness World Record. This rapid growth in followers highlights Lisa's immense popularity and the high level of anticipation for her comeback.

  • 3-2. Promotional Activities on Social Media

  • To promote her new single 'ROCKSTAR,' Lisa revealed the artwork of the single on LLOUD Co.'s official Instagram account on the 18th of July. This post served to officially announce her comeback. The strategic use of social media platforms like Instagram and TikTok effectively heightened the anticipation among fans, leveraging Lisa's global recognition and the powerful reach of these platforms.

4. Lisa's Journey and Achievements

  • 4-1. Lisa's Solo Career Milestones

  • Lisa's solo career has seen significant milestones. Her new single 'ROCKSTAR' is the first release after her agency, Loud Company, partnered with RCA Records, a Sony Music-affiliated label recognized as one of the top three retailers in the United States. Prior to releasing 'ROCKSTAR,' Lisa opened a TikTok account, which set a Guinness record by surpassing more than 1 million followers within two hours of its opening.

  • 4-2. Previous Awards and Chart Successes

  • Lisa has achieved remarkable successes as a solo artist. She made history by becoming the first K-pop soloist to win awards at both the 'MTV Video Music Awards' and the 'MTV European Music Awards.' Additionally, her single 'Money' charted on the Billboard Hot 100 and the UK singles charts, setting a record for the longest stay on the chart by a K-pop solo artist.

  • 4-3. The Role of Loud Company

  • Loud Company, the agency founded by Lisa, played a crucial role in her latest endeavors. After her personal renewal with YG Entertainment failed, Lisa announced the creation of Loud Company to reflect her vision in music and entertainment. The partnership with RCA Records for the release of 'ROCKSTAR' exemplifies Loud Company's strategic moves in the global music industry.

5. BLACKPINK and Lisa's Transition

  • 5-1. BLACKPINK's Debut and YG Entertainment Contract

  • BLACKPINK, the girl group to which Lisa belongs, debuted with their first single album 'SQUARE ONE' in 2016. They signed an exclusive contract with YG Entertainment in December last year. However, all the members, including Lisa, failed to renew their contracts individually, indicating a significant shift for the group and its members.

  • 5-2. Establishment of LLOUD Company

  • After failing to renew her personal contract with YG Entertainment, Lisa announced the establishment of her own agency, LLOUD Company, in February. She made this announcement through her personal social media account, stating, 'I introduce LLOUD, a platform that can show my vision in music and entertainment.' This new venture marks Lisa's transition towards greater creative control and independence in her career.

6. Conclusion

  • Lisa's comeback with 'ROCKSTAR' signifies not only her growth as an individual artist but also her strategic alliance with RCA Records, reinforcing her presence in the global music landscape. The partnership, supported by effective promotional strategies such as her record-breaking TikTok launch, demonstrates her influential reach and adaptability. 'ROCKSTAR' marks the beginning of a new chapter in Lisa's career, built upon the success of her previous solo endeavors and her achievements with BLACKPINK, including notable awards and chart-topping records. Despite the outstanding anticipation and preparation for her comeback, the report acknowledges potential limitations, such as the evolving dynamics following her departure from YG Entertainment and the formation of LLoud Company. Moving forward, Lisa's strategic moves, particularly aligning with major industry players like RCA Records, are expected to further her career and creative independence, positioning her as a leading figure in the global music industry. This comeback could serve as a catalyst for future trends in solo artist promotion, leveraging social media and strategic partnerships to expand global influence.

7. Glossary

  • 7-1. Lisa (Lalisa Manoban) [Person]

  • Lisa is a Thai rapper, singer, and dancer, known as a member of the South Korean girl group BLACKPINK. She launched her solo career to significant success, becoming the first K-pop solo artist to win at the MTV Video Music Awards and MTV European Music Awards. Lisa plays a pivotal role in expanding the global influence of K-pop.

  • 7-2. ROCKSTAR [Song]

  • 'ROCKSTAR' is Lisa's new single marking her comeback as a solo artist. It is the first music release following the partnership between her agency, LLOUD Company, and RCA Records. The single is highly anticipated, with promotional activities creating significant buzz before its release.

  • 7-3. RCA Records [Company]

  • RCA Records is a major American record label, a subsidiary of Sony Music Entertainment. Known as one of the top three music retailers in the United States, RCA Records is involved in Lisa's 'ROCKSTAR' single, representing a significant partnership aimed at enhancing her solo career globally.

  • 7-4. LLoud Company [Company]

  • LLoud Company is a one-man agency established by Lisa after her contract renewal with YG Entertainment failed. It is aimed at showcasing her vision in music and entertainment, representing her solo career endeavors.

  • 7-5. TikTok [Platform]

  • TikTok is a global short-form mobile video platform. Lisa gained significant traction on TikTok, setting a Guinness record by surpassing 1 million followers within two hours of opening her account, indicating her strong fanbase and effective promotional strategy.

  • 7-6. BLACKPINK [Group]

  • BLACKPINK is a South Korean girl group formed by YG Entertainment, debuting in 2016. Known for their hit songs and global influence, the group has played a vital role in Lisa's career. The report explores Lisa's transition from BLACKPINK to her solo activities.

8. Source Documents