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Recent Developments and Innovations by Samsung in 2023 and 2024

GOOVER DAILY REPORT June 29, 2024
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TABLE OF CONTENTS

  1. Summary
  2. Samsung's Semiconductor Development Roadmap
  3. Galaxy Unpacked Events and Product Announcements
  4. Samsung's Financial Performance
  5. Latest Innovations in Wearable Technology
  6. Samsung's Marketing and Promotions
  7. Anticipated Changes in Samsung’s Processor Strategy
  8. Conclusion

1. Summary

  • The report 'Recent Developments and Innovations by Samsung in 2023 and 2024' provides a comprehensive overview of Samsung's latest technological advances and market strategies. The key highlights include Samsung's progress in semiconductor technology, specifically their work on 2nm process nodes and backside power delivery systems, with ambitious goals set for 2027. Additionally, the Galaxy Unpacked event scheduled for July 2024 will introduce new products such as the Galaxy Z Fold 6 and Galaxy Z Flip 6, enhanced AI capabilities, and the Galaxy Watch 7. Financially, Samsung expects strong Q1 profits in 2024, with a resurgence in smartphone sales and rising DRAM prices boosting the semiconductor division. Innovations in wearable technology, such as the Galaxy Watch FE, emphasize holistic wellness. Finally, Samsung's extensive marketing efforts, including the Paris Olympics Campaign, aim to solidify its market presence and brand image.

2. Samsung's Semiconductor Development Roadmap

  • 2-1. 2nm Process Nodes

  • Samsung's recent advances in semiconductor technology highlight the development of their 2nm process nodes. This innovation is part of Samsung's effort to stay competitive in the semiconductor industry, emphasizing their commitment to driving efficiency and performance in their chip designs.

  • 2-2. Backside Power Delivery Systems

  • Another key area of development for Samsung is the implementation of backside power delivery systems. This technology aims to enhance the power efficiency and performance of Samsung's semiconductor products, setting them apart from their competitors in the market.

  • 2-3. Goals for 2027

  • Samsung has set ambitious targets for their semiconductor development, aiming to achieve significant milestones by 2027. This includes further advancements in manufacturing processes and technology enhancements that will solidify their position as a leader in the semiconductor industry.

3. Galaxy Unpacked Events and Product Announcements

  • 3-1. Galaxy Unpacked July 2024

  • Galaxy Unpacked will be held on July 10, 2024, in Paris, beginning at 9 a.m. Eastern. Samsung will stream the event live on YouTube and its official website. This event is anticipated to be one of the biggest in years, featuring the debut of the Galaxy Z Fold 6 and Galaxy Z Flip 6. Samsung is also expected to announce upgrades to its current mobile AI capabilities, following in the footsteps of Apple's recent AI advancements.

  • 3-2. Reserve Campaign

  • Samsung has launched a Reserve Campaign ahead of the Galaxy Unpacked event. Customers who preorder a new phone at samsung.com will receive a $50 discount, can save up to $1,500, and will be entered into a sweepstakes to win a $5,000 Samsung credit. This campaign is aimed at boosting anticipation and early sales of upcoming devices.

  • 3-3. Galaxy Z Fold 6 and Z Flip 6

  • As is typical of Galaxy Unpacked events, Samsung will showcase its latest foldable phones, the Galaxy Z Fold 6 and Galaxy Z Flip 6. These new models are expected to represent significant technological advancements from their predecessors.

  • 3-4. AI Capabilities in Mobile Devices

  • Samsung has promised 'a new phase of mobile AI' that will be featured in its latest devices, including the Galaxy Z Fold 6 and Galaxy Z Flip 6. This development is in line with recent announcements by competitors, such as Apple's major upgrades to AI capabilities in their mobile devices.

  • 3-5. Galaxy Watch 7

  • The Galaxy Watch 7 is anticipated to be introduced at the event, marking an upgrade to Samsung's popular wearable line. The Galaxy Watch Ultra is also expected to receive updates.

  • 3-6. Galaxy Ring

  • Samsung has been teasing the Galaxy Ring, a new wearable device, since January. More information about its capabilities and features is expected to be revealed during the Galaxy Unpacked event.

4. Samsung's Financial Performance

  • 4-1. Q1 Profit Expectations

  • Samsung has projected positive profit expectations for the first quarter of 2024, indicating steady performance within their various business segments. This projection is backed by recent market trends and financial data from the end of 2023.

  • 4-2. Resurgence in Smartphone Market

  • There has been a notable resurgence in Samsung's smartphone market share, driven by robust sales of their latest models, including the Galaxy S23. This resurgence is attributed to strong consumer demand and strategic marketing campaigns.

  • 4-3. Rising DRAM Prices

  • The increase in DRAM prices has positively impacted Samsung's semiconductor division. Rising demand for memory chips in both consumer electronics and business applications has contributed to this upward trend.

5. Latest Innovations in Wearable Technology

  • 5-1. One UI 6 Watch Update

  • Coming soon.

  • 5-2. Galaxy Watch FE

  • Samsung Electronics has announced the release of the Galaxy Watch FE, the latest addition to Samsung's smartwatch lineup. This new model aims to provide a holistic wellness experience to a broader audience. Featuring advanced hardware performance and health monitoring capabilities, the Galaxy Watch FE maintains the stylish design synonymous with the Galaxy Watch series. Available in 40mm size, the watch comes in Black and Gold colors with new watch bands featuring distinct blue and orange stitching. The device also offers enhanced protection with Sapphire Crystal glass. The Galaxy Watch FE includes features such as advanced sleep monitoring, heart rate monitoring, and over 100 workout tracking options. Additionally, the watch provides personalized health insights and tips through Samsung's advanced BioActive Sensor. It also integrates seamlessly with other Galaxy devices, offering functionalities like Find My Phone, Camera Controller, and Samsung Wallet.

  • 5-3. Advancements in Health Tracking

  • The Galaxy Watch FE is equipped with Samsung’s advanced BioActive Sensor, which enables comprehensive fitness and wellness monitoring. This includes features like heart rate monitoring, advanced sleep tracking, and the ability to track over 100 different workouts. The device offers personalized and actionable health tips around the clock, helping users stay motivated and achieve their health goals.

  • 5-4. Personalized Fitness Insights

  • One of the notable features of the Galaxy Watch FE is its ability to provide personalized fitness insights. For instance, it includes advanced running analysis that helps users maximize their efficiency and prevent injuries. The Personalized Heart Rate Zone feature allows users to set fitness goals based on their physical capabilities, providing guidance that is tailored to individual needs.

  • 5-5. Holistic Wellness

  • Samsung’s Galaxy Watch FE aims to promote holistic wellness among its users. From monitoring sleep patterns and offering sleep coaching to delivering various personalized health insights, the device is designed to support a broad range of wellness goals. Samsung emphasizes that the Galaxy Watch FE is intended for general wellness and fitness purposes, not for medical diagnosis or treatment.

6. Samsung's Marketing and Promotions

  • 6-1. Paris Olympics Campaign

  • Samsung Electronics has launched a major marketing campaign for the 2024 Paris Olympics, leveraging its Galaxy Z Flip 5 series. The company showcased an image promoting the event on the facade of Palais Garnier in Paris. Additionally, Samsung plans to install over 200 Galaxy S24 Ultra smartphones at the bow and sides of 85 athlete vessels during the opening ceremony, which will provide HDR footage streamed via a private 5G network created by Orange.

  • 6-2. 'Open always wins' Campaign

  • In April, Samsung launched the 'Open always wins' campaign, featuring prominent athletes such as French skateboarder Aurélien Giraud, German Para sprinter Johannes Floors, and French breakdancer Sarah Bee. This campaign is part of Samsung's broader efforts to associate its brand with inclusivity and excellence in sport.

  • 6-3. Olympic Rendezvous @ Samsung

  • On May 3, Samsung unveiled the 'Olympic Rendezvous @ Samsung' showcase located at Champs-Elysees 125, Paris. This showcase allows visitors to relive past Olympic highlights through Galaxy technology and explore Samsung's AI innovations. The exhibition will be open to the public until October 3, enhancing visitors' engagement with Samsung's technological advancements.

7. Anticipated Changes in Samsung’s Processor Strategy

  • 7-1. Shift from Exynos Chips

  • According to Ming-Chi Kuo, Samsung is expected to shift its processor strategy for the new Galaxy S25 series. Instead of utilizing their in-house Exynos chips, Samsung will reportedly rely on Qualcomm Snapdragon 8 Gen 4 chipsets. This strategic shift is significant as it marks a move away from Samsung's traditionally mixed use of Exynos and Snapdragon processors in their flagship models. The decision aligns with a broader trend in the smartphone industry, where performance and power efficiency often take precedence. The choice of Qualcomm Snapdragon 8 Gen 4 reflects Samsung's commitment to enhancing user experience through advanced processing capabilities.

  • 7-2. Galaxy S25 Chip Development

  • The development of the Galaxy S25 chip highlights Samsung's focus on advancing their technological capabilities. As referenced by industry sources, the new chip is expected to integrate seamlessly with Qualcomm's latest technology, positioning the Galaxy S25 as a high-performance device in Samsung's lineup. This move is also indicative of Samsung's strategic partnerships and collaboration within the tech industry, aiming to leverage Qualcomm's expertise to deliver superior performance. Key features anticipated from this development include improved processing speed, enhanced AI functionalities, and better energy efficiency, which are critical for maintaining competitiveness in a rapidly evolving market.

8. Conclusion

  • In conclusion, Samsung's recent developments and innovations underscore its commitment to maintaining a leadership position in the technology market. The advancements in semiconductor technology and processor strategies aim to enhance performance and competitiveness. Product announcements for the Galaxy Z Fold 6, Z Flip 6, and Galaxy Watch 7 reflect Samsung's focus on integrating AI and advanced health tracking capabilities, which cater to evolving consumer needs. Financial projections indicate a positive outlook, supported by strong smartphone demand and favorable market conditions. The Paris Olympics Campaign illustrates Samsung’s strategic marketing initiatives to elevate its brand visibility. However, the report does acknowledge limitations, such as the need for ongoing innovation to stay ahead of competitors and potential market fluctuations impacting financial performance. Future prospects for Samsung appear promising, with continued emphasis on technology integration, holistic wellness, and strategic collaborations. Practical applications of these developments will likely influence consumer electronics, wearables, and semiconductor sectors significantly.

9. Glossary

  • 9-1. Samsung [Company]

  • Samsung Electronics is a global leader in technology and consumer electronics. The company's significant contributions include advanced semiconductor technology, innovations in the smartphone market, and advancements in wearable technology. Samsung plays a critical role in the technological landscape through its continuous pursuit of innovation and market growth.

  • 9-2. Galaxy Z Fold 6 and Z Flip 6 [Product]

  • These upcoming devices are part of Samsung's Galaxy Z series, expected to be unveiled during the Galaxy Unpacked event in July 2024. They are anticipated to include new AI capabilities, improved camera systems, and enhanced user features. These products reflect Samsung's commitment to folding phone technology and innovation in mobile devices.

  • 9-3. Galaxy Watch 7 [Product]

  • Part of Samsung's wearable technology lineup, the Galaxy Watch 7 is set to be revealed alongside other new devices. It is expected to feature advanced health tracking and integration capabilities, contributing to Samsung's holistic approach to user wellness and connectivity.

  • 9-4. One UI [Technology]

  • Samsung's custom skin for Android devices, One UI enhances user experience through features like Circle to Search, AI-enhanced keyboard, and improved app interfaces. It is central to the seamless integration and functionality of Samsung's Galaxy devices.

  • 9-5. Paris Olympics Campaign [Event]

  • In conjunction with the 2024 Paris Olympics, Samsung's 'Open always wins' campaign promotes the Galaxy Z Flip 5 series and integrates AI innovations. The campaign features athletes and cutting-edge technology demonstrations, enhancing Samsung's brand visibility during the global event.

10. Source Documents