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Lisa of BLACKPINK: From 'Lalisa' to 'Rockstar' and Beyond

GOOVER DAILY REPORT July 1, 2024
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TABLE OF CONTENTS

  1. Summary
  2. Early Solo Career: 'Lalisa' and 'Money'
  3. Transition to Independence: Establishing Lloud
  4. Rockstar: Release and Reception
  5. Achievements and Records
  6. Controversies and Mixed Reactions
  7. Cultural and Global Influence
  8. Conclusion

1. Summary

  • The report "Lisa of BLACKPINK: From \\u0027Lalisa\\u0027 to \\u0027Rockstar\\u0027 and Beyond" provides a detailed look into the solo career of Lisa, a member of the South Korean girl group BLACKPINK. It examines her journey from the release of her debut single album \\u0027Lalisa\\u0027 in 2021, through significant milestones like the success of the song \\u0027Money,\\u0027 to her latest hit \\u0027Rockstar\\u0027. Additionally, the report explores her transition from YG Entertainment to establishing her own management company, Lloud, and her subsequent partnership with RCA Records. Other highlights include records she has broken, the critical and fan reception of her music, and her role in promoting Thai culture globally.

2. Early Solo Career: 'Lalisa' and 'Money'

  • 2-1. Debut Single Album 'Lalisa' Release and Impact

  • Lisa, a member of the South Korean girl group BLACKPINK, released her debut single album 'Lalisa' in September 2021. The release marked a significant milestone in her career, making her the first female artist to sell 736,000 copies of an album in its first week in South Korea. Additionally, the music video for the lead single 'Lalisa' became the most-viewed music video in the first 24 hours on YouTube by a solo artist, accumulating 73.6 million views and breaking records previously held by Taylor Swift.

  • 2-2. Success and Significance of the Song 'Money'

  • Following the success of 'Lalisa', Lisa released an exclusive dance performance video for her song 'Money' on September 24, 2021. The song gained popularity and climbed international charts, prompting Interscope Records to release it as the album's second single in November 2021. 'Money' charted in the top ten of the Billboard Global 200 and broke the record for the longest-charting song by a female K-pop soloist on the US Billboard Hot 100 and the UK Singles Chart. It was the first K-pop solo song to reach 1 billion streams on Spotify, earning another achievement for Lisa.

  • 2-3. Performance Details and Fan Reception

  • Lisa's performances of 'Lalisa' and 'Money' were met with enthusiastic fan reception. She performed 'Lalisa' on SBS Inkigayo, where her appearance in a printed top and shorts co-ord set was particularly praised. The teaser poster for the 'Money' exclusive performance video showcased Lisa in a captivating pose, highlighting her signature style and further building anticipation among her global fanbase. The performances and visual presentations significantly contributed to the viral success of both tracks, reinforcing Lisa's presence as a solo artist.

3. Transition to Independence: Establishing Lloud

  • 3-1. Departure from YG Entertainment

  • Lisa, originally under YG Entertainment, departed from the label to pursue greater creative control over her music. While under YG Entertainment, Lisa released solo hits like 'Lalisa' and 'Money,' which achieved significant success, including reaching the top of the Billboard Global 200 chart and acquiring billions of streams on Spotify. However, in December 2023, it was confirmed that Lisa would not renew her contract with YG Entertainment for individual activities, paving the way for her transition to self-management.

  • 3-2. Foundation of Lisa’s management company, Lloud

  • In February 2024, Lisa announced the establishment of her own management company, Lloud. Through this move, she aimed to take full control of her career and personal branding. Under Lloud, Lisa released her single 'Rockstar,' which showcased significant upgrades in music video quality and creative freedom. The foundation of Lloud marked a major step in Lisa's career as she moved from being an artist under a major label to managing her own career.

  • 3-3. Signing with RCA Records

  • Lisa forged a new path by signing with RCA Records under a partnership with Lloud. This deal allowed her to release solo music with complete ownership of her recordings, a significant shift from her previous agreements. The collaboration with RCA Records was announced in April 2024, making Lisa a prominent figure who not only performs but also manages the intricacies of her musical releases. Her single 'Rockstar,' released under this partnership, achieved unprecedented success, creating substantial buzz on various media platforms.

4. Rockstar: Release and Reception

  • 4-1. Introduction and Significance of 'Rockstar'

  • Lisa, a member of BLACKPINK, made a much-anticipated solo comeback with the release of her single 'Rockstar'. This song marks a significant milestone in her career as it is her first release since parting ways with YG Entertainment and establishing her own agency, Lloud. The track reached 18 million views within the first 10 hours of its release, and surpassed 2 million views within the first hour, making it one of the biggest debut day streams for any female rap music video on YouTube in 2024.

  • 4-2. Music Video Details and Filming Locations

  • The music video for 'Rockstar' features the vibrant streets of Thailand, specifically the Yaowarat district in Bangkok, which is also known as Chinatown. Filming locations included the famous Yaowarat Road and the abandoned New World Bang Lampoo shopping mall. The video showcases Lisa's powerful rap in English and dynamic choreography, highlighting her artistic evolution. The MV was filmed from May 22 to May 24, with Lisa herself present on May 23 from 2 AM to 6 AM. The use of these locations not only depicted the beauty of Bangkok's nightlife but also brought pride to her Thai heritage.

  • 4-3. Fan and Critical Reception

  • Fans responded enthusiastically to the 'Rockstar' music video, which garnered 10 million views within 6 hours of its release. Many praised the high-energy beats, sassy lyrics, and Lisa's hypnotic dance moves. However, reactions were mixed among K-pop fans; while some appreciated the new direction and inclusion of Thai culture, others missed the distinct K-pop vibe found in her previous works. Critics and fans alike noted Lisa's groundbreaking approach and her inclusivity by featuring popular Thai transgender women in the video. Her family's reaction to the MV was heartwarming, with her mother dancing to the song, showcasing familial support. Overall, 'Rockstar' solidified Lisa's influence as a global pop icon and marked a triumphant return to the music scene.

5. Achievements and Records

  • 5-1. Breaking YouTube records

  • Lisa's 'Rockstar' music video showcased her artistic expression and paid homage to her Thai heritage, filmed in Bangkok. The release of her music video led to an explosive reception on YouTube, highlighting her significant global fanbase. Her video trended worldwide, creating a buzz that underscored her influence as a solo artist.

  • 5-2. International awards and accolades

  • Lisa has garnered significant recognition on the international stage. Her debut single 'Lalisa' and follow-up hit 'Money' not only broke into the top 10 of the U.S. Billboard Global 200 chart but also propelled her to be the first K-pop solo artist to win prestigious awards such as the MTV Video Music Awards (VMAs) and MTV Europe Music Awards (EMAs). Her latest release 'Rockstar' continues to elevate her profile globally.

  • 5-3. Guinness World Records and other recognitions

  • Lisa set a new Guinness World Record with the debut of her TikTok account for 'Rockstar,' reaching over 1 million followers within two hours. This milestone reflects her expansive global impact and the enthusiastic support from her fanbase. Additionally, her role as a brand ambassador for luxury fashion brand Bulgari and her upcoming appearance in HBO's 'The White Lotus' further cements her status as a multifaceted global pop icon.

6. Controversies and Mixed Reactions

  • 6-1. Debates around 'blackfishing' and representation

  • BLACKPINK Lisa's concept photos for her release 'Rockstar' have sparked a debate about 'blackfishing'. Many fans admired her new look, which contrasted previous concepts, showing a darker and tougher image. However, some netizens criticized the photos, accusing them of 'blackfishing' – a term used to describe someone who alters their appearance to appear as if they have African ancestry. Others defended Lisa, arguing that her natural skin tone was more visible now that she had left YG Entertainment and that any changes in appearance were due to the photographer's style. The controversy highlights ongoing issues regarding representation and the portrayal of different skin tones in the entertainment industry.

  • 6-2. Mixed critical reception of 'Rockstar'

  • Lisa's single 'Rockstar' received mixed reactions from Korean netizens. Some praised her performance and creativity, appreciating her first project under her own LLOUD label. Others were less favorable, calling the song non-commercial or tacky. Despite the mixed reviews, many acknowledged Lisa's efforts, noting that she now receives first writing credits and highlighting the potential for better opportunities outside YG Entertainment. Fans remain impatient for her upcoming collaborations and album.

  • 6-3. Fan discussions and public opinions

  • Fan responses to Lisa's 'Rockstar' were notably divided. Some fans expressed disappointment, comparing the song unfavorably to her previous hits like 'Money'. Others were enthusiastic, praising Lisa's independence and newfound creative freedom. Many fans showed excitement for her promotions under LLOUD and hopeful expectations for BLACKPINK's future endeavors with potential American labels. These discussions show the strong engagement and diverse opinions within her fanbase.

7. Cultural and Global Influence

  • 7-1. Promotion of Thai culture

  • Lisa has played a significant role in promoting Thai culture on a global stage. She was honored as a cultural ambassador leader by the Thailand Ministry of Culture. Her music video for 'Lalisa' featured cultural references that led to an increase in sales of traditional Thai costumes and accessories in Bangkok. Lisa's influence was further acknowledged by the former Prime Minister of Thailand Prayut Chan-o-cha for her contributions to spreading Thai culture globally. Additionally, she was awarded the 'Inspirational Role Model' Award by the Children and Youth Development Club organization in recognition of her work as a leader and role model for new generations in Thailand.

  • 7-2. Multilingual abilities and global reach

  • Lisa's multilingual abilities have significantly contributed to her global reach. Alongside her native Thai, she speaks fluent Korean and English, and has basic knowledge of Japanese and Chinese. Her linguistic skills have enabled her to connect with a wide range of audiences, making her one of the most-followed K-pop artists on Instagram and one of the most-subscribed K-pop solo artists on YouTube. Her ability to communicate in multiple languages has also played a crucial role in her endorsements and collaborations with international brands.

  • 7-3. Cultural significance and representation in media

  • Lisa's cultural significance and representation in media have been notable throughout her career. As the first non-ethnically Korean trainee at YG Entertainment, and later, as a member of Blackpink, she broke cultural barriers in the K-pop industry. Lisa's work extends beyond music; she has also made significant strides in fashion, becoming a brand ambassador for luxury brands like Celine and Bulgari. Her achievements include several Guinness World Records, and she was recently invested as an Honorary Member of the Order of the British Empire (MBE) by King Charles III. Lisa's representation in various media forms underscores her influence and contribution to contemporary culture and trends.

8. Conclusion

  • Lisa's career illustrates an impressive transformation from a BLACKPINK member to an independent global solo artist under her own management company, Lloud. Key findings from the report highlight her numerous achievements, including breaking several records with her singles like \\u0027Lalisa\\u0027 and \\u0027Rockstar,\\u0027 which have earned her international acclaim. Her music videos have significantly promoted her Thai heritage, further solidifying her influence as a cultural ambassador. However, the report also sheds light on controversies such as \\u0027blackfishing\\u0027 disputes, reflecting ongoing challenges in representation and public perception. Despite these, Lisa's dynamic contributions to the music industry and her perseverance in pursuing creative control demonstrate her resilience and innovation. Moving forward, her career path could set precedents for future artists seeking similar creative freedoms and global impact. Practical applications of this report suggest that Lisa's business model, leveraging self-management and strategic international partnerships, could serve as a blueprint for aspiring artists aiming for comprehensive control over their careers.

9. Glossary

  • 9-1. Lisa (Lalisa Manobal) [Person]

  • Lisa, born Lalisa Manobal, is a Thai rapper, singer, and dancer, known for being a member of the South Korean girl group BLACKPINK. She has ventured into a successful solo career with significant achievements, including breaking multiple records and establishing her own management company, Lloud.

  • 9-2. Lalisa [Song/Album]

  • Lalisa is Lisa's debut single album released in September 2021. The album marked her entry as a solo artist and was critically acclaimed for its production quality and Lisa's performance.

  • 9-3. Rockstar [Song]

  • Rockstar is Lisa's solo comeback single released in June 2024 under her own label Lloud. The song has gained massive popularity, breaking several records on YouTube and widely appreciated for its production, visuals, and showcasing Lisa's Thai heritage.

  • 9-4. Lloud [Company]

  • Lloud is the management company founded by Lisa in 2024 after departing from YG Entertainment, symbolizing her independence and creative control over her music career.

10. Source Documents