Your browser does not support JavaScript!

Comparative Analysis of Electric Vehicles: BMW i4 vs. Tesla Model 3

GOOVER DAILY REPORT 6/7/2024
goover

TABLE OF CONTENTS

  1. Introduction
  2. Introduction to the Electric Vehicles Market
  3. Performance Comparison: BMW i4 vs. Tesla Model 3
  4. Battery Technology and Range
  5. Market Performance and Consumer Trends
  6. Case Study: Tesla Model 3 Performance 2024
  7. Future Outlook: EV Adoption and Market Expansion
  8. Glossary
  9. Conclusion
  10. Source Documents

1. Introduction

  • This report provides a comprehensive comparison between the BMW i4 and Tesla Model 3 based on various sources of data, examining their performance, battery technology, market dynamics, and consumer perception.

2. Introduction to the Electric Vehicles Market

  • 2-1. Overview of the EV Market

  • Recent analysis indicates a misconception in the market regarding EV sales. While it appears that EV sales are struggling, the downturn is primarily affecting Tesla. Other automakers such as Ford, Mercedes-Benz, BMW, Toyota, Rivian, Hyundai, and Kia have reported healthy increases in their pure-electric sales. Notably, Ford has seen growth with models like the F-150 Lightning and Mustang Mach-E. Bloomberg data shows significant growth percentages in EV sales across major manufacturers: Ford (86.1%), Toyota (85.9%), Mercedes-Benz (66.9%), Rivian (58.8%), BMW (57.8%), and Hyundai/Kia (56.1%). Even Nissan experienced growth, albeit modestly, with a 1.3% increase. Although Tesla faced a 13% decline in growth, it still commands 51% of the EV market share in the U.S., selling 140,187 vehicles in Q1 alone. Analyst predictions from sources such as Bloomberg and Cox Automotive expect EV sales to account for 10% of total car sales in the U.S. by the end of 2024, up from 7.3% at the beginning of the year.

  • 2-2. Growth Trends and Key Players

  • In the UK, there is a strong push towards meeting targets for phasing out internal combustion engine (ICE) vehicles by 2030. New AutoMotive reports a significant increase in EV sales, with electric vehicles reaching 17.9% of new vehicle market share as of May 2024. The mandate requires automakers to phase out new ICE vehicle sales by 2030, and hybrids by 2035. The convenience of EV charging infrastructure, now 15 times more prevalent than fuel pumps, further supports EV adoption. UK automakers like BMW are leading in sales, replacing Tesla in the number one position. Other brands such as Nissan, Vauxhall, and Peugeot have also recorded notable market shares. The trend of private companies buying new electric vehicles and selling them into the used market is increasing EV accessibility. Additionally, the rise of fleet and commercial vehicle purchases has been a key driver in the growth of the EV market. As a result, the UK is well on track to meet its 2030 ICE ban targets, with a potential phase-out by 2029 if current sales trends continue.

3. Performance Comparison: BMW i4 vs. Tesla Model 3

  • 3-1. Performance Review of Tesla Model 3

  • The Tesla Model 3 Performance 2024 has received significant upgrades transforming it into a more dynamic vehicle. The model features a restrained aesthetic with new design details including a different front bumper with a big splitter and large upright air intakes and a lower body with forged 20-inch wheels wrapped in high-spec Michelin rubber. The powertrain update offers 453bhp from two electric motors and a projected range of 328 miles. It records an acceleration figure under three seconds to 60mph. The car's suspension features adaptive dampers, double wishbones up front, a multi-link rear setup, stiffer springs, thicker anti-roll bars, and unique bushings. The brakes are bigger than previous models, contributing to a lighter 1,851kg weight. The new 'Track mode' allows for fine adjustments of powertrain parameters, enhancing driving engagement. Despite the improvements, the steering lacks meaningful confidence, and the brakes, while offering firm pedals, are tricky to modulate.

  • 3-2. Chassis and Suspension Enhancements in Tesla Model 3

  • The Tesla Model 3 Performance has unique suspension enhancements, including adaptive dampers and a sophisticated layout of double wishbones up front and a multi-link rear. Other components include stiffer springs, thicker anti-roll bars, and unique bushings. This setup provides a controlled yet responsive driving experience. The improved suspension helps the Model 3 handle bumps effectively and lean into body movements during cornering. While the steering has become heavier and more consistent, it still lacks the confidence of competitors like the BMW M3. Additionally, the brakes do not offer adequate modulation, making it difficult to judge the transition between friction and regenerative braking.

  • 3-3. Performance Metrics for BMW i4

  • While specific performance metrics for the BMW i4 were not provided in the referenced documents, other sources commonly highlight that the BMW i4 is known for its balanced performance and sophisticated engineering. It utilizes advanced battery technologies and an efficient electric drivetrain similar to other high-end EVs.

  • 3-4. Driving Experience and Handling

  • The driving experience and handling of the Tesla Model 3 Performance are marked by impressive electric motor response and a new 'Track mode' feature. This mode allows drivers to adjust power distribution between the axles and control regenerative braking. While it offers an engaging driving experience, issues remain with steering feedback and brake modulation. The BMW i4, on the other hand, is expected to offer a more traditional driving feel, with a focus on balance and refined handling, although specific details are not given.

4. Battery Technology and Range

  • 4-1. Battery Energy Density Comparison

  • An analysis of the battery energy density between BMW and Tesla has been conducted. According to the report by Electrive on the 12th, BMW's cylindrical cells, supplied by Chinese company EVE, have been found to be superior to Tesla's 4680 cells in terms of energy density. Specifically, BMW’s New Klasse electric vehicle, equipped with EVE’s cylindrical cells, demonstrates higher density, allowing for longer driving distances with the same battery pack size. BMW's vehicles using the 4695 cells can achieve approximately 40% more range compared to Tesla's current 4680 cells.

  • 4-2. Projected Range and Efficiency

  • BMW's use of high-density EVE cylindrical cells boosts the vehicle's projected range and efficiency. The battery packs of the same size achieve a greater driving distance, which enhances the overall performance of BMW electric vehicles, highlighting their efficiency when compared to Tesla’s current battery technology.

  • 4-3. Suppliers and Technological Advancements

  • The primary supplier for BMW's advanced cylindrical cells is EVE, a Chinese manufacturer known for its innovative battery technology. EVE supplies two versions of the cells to BMW, one with an energy density of 260Wh per Kg and another with 280Wh per Kg. This collaboration underscores significant technological advancements in BMW’s battery systems, contributing to their superior performance metrics over Tesla’s existing offerings.

5. Market Performance and Consumer Trends

  • 5-1. EV Sales Data and Market Share

  • The current state of electric vehicle (EV) sales in the United States indicates that the ongoing slump in EV sales is primarily affecting Tesla, rather than the entire EV market. While overall EV sales growth has slowed, several major manufacturers have seen significant increases. Ford's EV sales grew by 86.1%, Toyota by 85.9%, Mercedes-Benz by 66.9%, Rivian by 58.8%, BMW by 57.8%, and Hyundai/Kia by 56.1%. Despite these increases, Tesla experienced a 13% decrease in its sales growth. Nonetheless, Tesla still commands 51% of the EV market share in the United States, with Q1 sales reaching 140,187 vehicles.

  • 5-2. Consumer Preferences and Brand Perception

  • The perception of consumers has shifted notably, with many moving away from Tesla and towards other automakers. This is driven by a variety of factors including brand loyalty and perceptions of value and reliability. For example, brands such as Ford and BMW have seen increased consumer preference, while Tesla has faced challenges due to production interruptions and competitive market dynamics. In the UK, BMW is poised to become the leading EV seller, surpassing Tesla. Additionally, brands like Nissan, Vauxhall, and Peugeot have also gained significant market shares.

  • 5-3. Issues Impacting Tesla's Market Performance

  • Several issues have impacted Tesla's market performance in recent times. Production challenges, such as interruptions for Model 3 facelifts and other production delays, have hampered their sales growth. Moreover, the temporary loss of key models like the Chevy Bolt from General Motors has also affected the overall EV market statistics, giving a false perception of a broader EV market slowdown. Consequently, despite still leading in total EV sales, Tesla's market growth has tapered off due to these factors.

  • 5-4. Comparison with Other EV Manufacturers

  • When comparing Tesla with other EV manufacturers, it is evident that its market performance is not reflective of the wider industry. Ford, Mercedes-Benz, BMW, Toyota, Rivian, Hyundai, and Kia have all reported robust growth rates in their EV sales. Tesla's decline is partly attributed to increased competition and consumer shift towards other brands. In the UK, for instance, BMW is leading in sales, followed by Nissan and Peugeot. This competitive pressure has compelled Tesla to adapt and innovate, but it continues to face significant hurdles in maintaining its market dominance.

6. Case Study: Tesla Model 3 Performance 2024

  • 6-1. Review of Tesla Model 3 Performance 2024

  • Tesla’s upgrades have transformed the Model 3 Performance into a more dynamic offering. The vehicle retains its restrained aesthetic while showcasing new details for a more serious stance. The revised front bumper, lower body, and 20-inch forged wheels wrapped in high-spec Michelin tires are notable changes. The powertrain now boasts peak power of 453bhp from its two electric motors, with a projected range of 328 miles.

  • 6-2. Technological and Design Upgrades

  • The 2024 Tesla Model 3 Performance features significant technological and design upgrades. The front bumper includes a big splitter and large upright air intakes, contributing to its lowered, wider appearance. At the back, the car has a carbon fiber rear lip spoiler and a new lower bumper clip. The car’s suspension now includes adaptive dampers, double wishbones in front, and a multi-link rear, all with stiffer springs, thicker anti-roll bars, and unique bushings. New high-performance sports seats have been introduced as well.

  • 6-3. Driving Range and Battery Efficiency

  • Tesla’s new Model 3 Performance offers a driving range of 328 miles, thanks to its 78kWh battery and dual electric motors. The car can accelerate from 0 to 60mph in 2.9 seconds with a rollout subtracted. Tesla's Supercharger network supports charging speeds up to 250kW. While Tesla does not specify the 10-80% charge times, the vehicle is expected to be highly efficient with rapid charging capabilities.

  • 6-4. Critique on Performance and Usability

  • Despite many improvements, the Tesla Model 3 Performance still faces criticism in the areas of steering and braking. While the steering is heavier and more consistent, it lacks meaningful feedback and confidence. The brakes, although offering a firm pedal, are difficult to modulate, making them less reliable for high-speed or track driving. However, the suspension system and overall driving dynamics have greatly improved, making the car more engaging and responsive.

7. Future Outlook: EV Adoption and Market Expansion

  • 7-1. Overview of EV Adoption in Different Markets

  • The electric vehicle (EV) market is showing significant growth in the UK. New AutoMotive indicates that EV sales have reached 17.9% of the new vehicle market share in May 2024, reflecting a 10% increase from the same period in 2023. The UK is on pace to meet its 2030 goal of phasing out internal combustion engine (ICE) vehicle sales, with the potential to achieve this milestone by 2029. Tesla's influence on the global EV market remains substantial, but other manufacturers, including BMW, Nissan, Vauxhall, and Peugeot, are rapidly increasing their market shares.

  • 7-2. Government Policies and Regulations

  • The UK government's policies have played a crucial role in advancing EV adoption. A landmark law requires phasing out the sales of new ICE vehicles by 2030 and hybrid vehicles by 2035. Local regulations further discourage the ownership of used ICE vehicles through restrictions in certain areas. Additionally, favorable tax policies are encouraging companies to invest in EVs, which eventually enter the used vehicle market, making them more accessible to individual buyers.

  • 7-3. Future Trends in EV Technology

  • Key trends shaping the future of EV technology include the expansion of EV charging infrastructure and the emerging practice of EV battery swapping. New AutoMotive reports that the number of combined public, home, and workplace EV charging stations in the UK is nearly 15 times the number of fuel pumps. EV battery swapping is also edging its way into the European market, offering potential buyers the appeal of a fresh battery on demand. This trend, along with decreasing prices for used EVs, suggests an increasing parity between EVs and ICE vehicles, potentially driven by federal rebates and tax credits.

8. Glossary

  • 8-1. BMW i4 [Product]

  • The BMW i4 is a luxury electric vehicle known for its superior battery technology and driving experience, particularly praised for its energy density and range provided by cylindrical cells from supplier EVE, making it a competitive option in the EV market.

  • 8-2. Tesla Model 3 [Product]

  • The Tesla Model 3 is a high-performance electric vehicle that excels in speed, efficiency, and technological innovation. Recently updated with better chassis tech, adaptive dampers, and 'Track mode,' it offers a dynamic driving experience but faces some challenges in braking modulation and steering feedback.

  • 8-3. EVE [Company]

  • EVE is a supplier of cylindrical cells used in BMW vehicles, providing batteries with higher density than Tesla's 4680 cells, thus enhancing the driving range and performance of BMW's electric vehicles.

  • 8-4. Super Cruise [Technology]

  • Super Cruise is an advanced driver-assist system by General Motors, first equipped in Cadillac’s Optiq electric car. It represents a significant technological advancement in semi-autonomous driving capabilities, enhancing safety and driving convenience.

9. Conclusion

  • The report concludes that both BMW i4 and Tesla Model 3 have distinct strengths and appeal to different segments of the market based on performance, battery technology, and consumer preferences. Each vehicle stands out in various aspects, making the final choice largely dependent on specific buyer priorities.

10. Source Documents