Lotte Marketing Promotions and Events Analysis
TABLE OF CONTENTS
- Introduction
- Lotte Group’s ‘Ekstactic Deal’ Campaign
- Lotte Red Festival
- Other Retail Promotions in Various Shopping Malls
- Glossary
- Conclusion
- Source Documents
1. Introduction
This report provides a detailed analysis of promotional events and marketing strategies employed by Lotte Group's retail divisions, including Lotte Mart, Lotte Super, Lotte Department Store, and other affiliated entities. This analysis is based on current and past promotions aimed at driving sales and customer engagement.
2. Lotte Group’s ‘Ekstactic Deal’ Campaign
2-1. Discounts on Watermelons
Lotte Mart and Lotte Super are offering a 2000 KRW discount on all watermelon items (4~9kg) for L.POINT members who use specific event cards during the promotional period from June 15 to 22.
2-2. Half-Price on Marvel Nine Korean Beef Cuts
During the 'Ekstactic Deal' campaign, Lotte Mart provides a significant discount on 'Marvel Nine Korean Beef,' available for up to 50% off for L.POINT members.
2-3. Special Prices on American Cherries
American cherries (450g per pack) are available at a special price of 9990 KRW at Lotte Mart exclusively during the promotional period.
2-4. Deals on Spring Car Maintenance Items
Discounts are available on essential spring car maintenance items, such as 3M Ethanol Washer Fluid (1.8L), which is offered at 10% off with a buy-one-get-one-free deal, priced at 5290 KRW.
2-5. Special Offers on Home Goods
Lotte Mart features a half-price discount on Glasslock Smart round and square containers (12 sets) in an exclusive green color, making them available at the lowest price of the year.
2-6. Promotions on Summer Monsoon Essentials and Household Pest Control Products
Essential products for the summer monsoon season, such as 'Scott the Bossong Power Moisture Absorber (8 pack),' are being sold for 10,900 KRW. Additionally, purchasing more than 25,000 KRW worth of home pest control products like Homekeeper, Homemate, and Happy Home event products grants a 5,000 KRW Lotte gift certificate.
2-7. Discounts on Korean Pork Belly and Spareribs at Lotte Super
Lotte Super offers domestic pork belly and spare ribs (100g, refrigerated) at approximately 40% off for L.POINT members using event cards (Samsung). Imported LA ribs (1kg) are available at about 50% off, priced at 29,950 KRW.
2-8. Special Prices on Pulmuone Organic Eggs and Nongshim Instant Noodles
Pulmuone 1+ Grade Organic Eggs (15 pack) are available at the lowest price of the year, discounted by 1,000 KRW for event card payments, pricing them at 5,990 KRW. Nongshim noodles, including Baehongdong Bibim-myeon, Doongji Cold Noodles, and Memil Soba Flavor Noodles, are offered at a 34% discount when purchasing three or more.
3. Lotte Red Festival
3-1. Overview of Lotte Red Festival
The 'Lotte Red Festival' is a comprehensive shopping festival organized by Lotte Group. It runs from June 30 to July 9, encompassing 16 affiliated companies such as Lotte Mart, Lotte Super, Lotte Department Store, Lotte Hotels, Resorts, and Cultural Centers. The festival aims to stimulate consumer spending during the low shopping season of June by offering enhanced scale and benefits compared to previous events.
3-2. Significant Increase in Scale and Benefits Compared to Last Year
This year's festival sees a notable expansion in scale and benefits. The number of participating companies has increased from 11 last year to 16 this year. The current event offers larger discounts and more comprehensive benefits across various categories including food, fashion, beauty, and household electronics.
3-3. Participation from 16 Lotte Affiliated Companies
A total of 16 Lotte affiliated companies are participating in the festival. These include major retail divisions such as Lotte Mart, Lotte Super, Lotte Department Store, and Lotte Outlets, as well as Lotte Hotels, Lotte Resorts, Lotte World, and Lotte Cultural Centers.
3-4. Discounts on Australian Grain-Fed Chuck Eye Roll
From June 30 to July 5, Lotte Mart and Lotte Super offer discounts of up to 50% on Australian grain-fed chuck eye roll when purchased with an event-specific card.
3-5. Promotions on FC Seoul Themed Merchandise
An FC Seoul pop-up store will be held at Lotte World Mall from July 3 to 9 in conjunction with the Lotte Red Festival. The pop-up store will feature FC Seoul-themed merchandise, including uniforms and other goods. Additionally, a fan meeting and autograph session with players such as Lingard and Ki Sung-Yueng will take place on July 9.
3-6. Special Offers on Beauty Products in Lotte Department Stores
Lotte Department Stores will offer an immediate discount of KRW 10,000 on purchases over KRW 50,000 of products from 11 popular beauty brands. This promotion will run from June 30 to July 9.
3-7. 30% Additional Discounts in Lotte Outlet Stores
All Lotte Outlet Stores will provide an additional 30% discount on over 500 brands from their outlet prices. This promotion will begin on June 31 and continue through the festival period.
3-8. Events in Lotte Hotels, Resorts, and Cultural Centers Including Discounted Stays and Tickets
Lotte Hotels in Busan and Jeju will offer up to 30% discounts on accommodation. Lotte World will provide discounts of up to 25% on tickets for the aquarium and Seoul Sky. These offers aim to expand the festival's reach beyond shopping to include travel, cultural, and sporting activities.
3-9. Promotions on Seasonal Fruits and Vegetables in Lotte Mart and Super
During the festival, Lotte Mart and Lotte Super will sell summer seasonal fruits such as watermelon at the lowest prices of the year. This promotion will be available for the entire duration of the event from June 30 to July 9.
4. Other Retail Promotions in Various Shopping Malls
4-1. Seasonal Discounts and Promotions at Daejeon’s Big Three Department Stores
The three major department stores in Daejeon are aggressively working to attract customers ahead of the summer season. Daejeon Shinsegae Art & Science has planned a 'Luxury Fresh and Cool' theme event from the 17th to the 23rd, which includes season-off sales and various promotions. Participating brands include young fashion, sports, golf, children's brands, as well as luxury brands, watches, and jewelry. Customers using partnered credit cards (Samsung, Shinhan, Hana, BC, and Citi) who spend over 300,000 won at participating young fashion, sports, golf, or children’s brands will receive a maximum of 7% in Shinsegae Rewards from June 17-19. Similarly, spending over 2 million won at participating luxury, watch, and jewelry brands using Hana or Citi cards will earn customers the same reward percentage. Participating brands can be found on the Shinsegae app or in-store.
4-2. ‘Luxury Fresh and Cool’ Events at Daejeon Shinsegae Art & Science
From June 17 to 23, Daejeon Shinsegae Art & Science is hosting the 'Luxury Fresh and Cool' event. This includes promotions involving young fashion, sports, golf, children's brands, luxury, watches, and jewelry, offering diverse benefits. For customers using Shinsegae-affiliated credit cards who spend a specified amount, Shinsegae Rewards will be offered up to 7% based on the total spending. Information on the participating brands can be accessed through the Shinsegae app or in-store notices.
4-3. Various Brands Offering Seasonal Discounts in Galleries
Galleria Department Store Timeworld is welcoming customers with a selection of seasonal discounts and promotions. Starting on the 17th, numerous international brands are initiating their season-off events. Popular brands in different categories, including fashion and accessories, are offering discounts up to 40%. Additionally, summer product promotions are available to help customers gear up for the hotter weather. Specific promotions include a 20% discount on selected 'Hazzys Men' summer products, and special offers on t-shirts and pants from 'Studio Tomboy Man'.
4-4. Performance-based Promotions and Gifts in Lotte Department Store Daejeon
Lotte Department Store in Daejeon is also running various summer-themed product events. To prepare for the impending hot season, promotions for outdoor and women's fashion products are available from June 17-23. Examples include the 'Summer Popular Products' event in the basement level 1 event hall, featuring K2 t-shirts priced between 39,000 and 95,000 won, and pants ranging from 69,000 to 111,000 won. Additionally, trekking shoes are available for 100,000 to 188,000 won. A discount of up to 15% on regular-priced items is provided based on the total purchase amount. Other notable mentions include casual summer shoes from Neppa priced between 20,000 and 39,000 won, as well as reasonable pricing offers on jackets and pants from brands such as Eider and Black Yak. Furthermore, customers making single brand purchases at the event hall will receive a 7.5% Lotte mobile gift certificate.
5. Glossary
5-1. Lotte Mart [Retail Chain]
A major retail chain within the Lotte Group, frequently partaking in large-scale promotional events like 'Ekstactic Deals' to offer customers significant discounts on groceries and home goods.
5-2. Lotte Super [Retail Chain]
Another retail chain under the Lotte Group specializing in grocery and home supplies, offering noteworthy promotions similar to Lotte Mart during festivals and seasonal events.
5-3. Lotte Department Store [Retail Chain]
The premium retail division of the Lotte Group, engaged in hosting beauty and seasonal product discounts, particularly during Lotte Red Festival and other key shopping events.
5-4. Lotte Red Festival [Event]
A large-scale, bi-annual shopping festival organized by the Lotte Group involving wide-ranging discounts across its various retail chains, hotels, and cultural centers.
5-5. Ekstactic Deal [Promotion]
A promotional event providing the year's lowest prices on selected grocery and home goods items, aimed at boosting sales and customer savings.