This report delves into the multifaceted career of Lisa of BLACKPINK, focusing on her transition from K-Pop superstar to solo artist and entrepreneur. It explores her early life in Thailand and subsequent rise to fame after joining YG Entertainment, culminating in her debut with BLACKPINK. Key milestones include her successful solo releases, with songs like 'LALISA' and 'Money' breaking records and garnering awards. The report also highlights her entrepreneurial spirit with the founding of her company LLOUD, her strategic partnership with RCA Records, and her expansion into acting with a role in HBO's 'The White Lotus'. Additionally, it covers her recent solo track 'Rockstar' and mixed public reception, illustrating her dynamic presence in the global entertainment industry.
Lisa's legal name is Lalisa Manobal (ลลิษา มโนบาล), and she was born as Pranpriya Manobal (ปราณปริยา มโนบาล). She is a Thai rapper, singer, and dancer, known for being a member of the girl group BLACKPINK and for her solo career. Lisa moved to South Korea after passing the audition to join YG Entertainment in 2011.
Lisa was revealed as the second member of BLACKPINK on June 7, 2016. The group made their debut on August 8, 2016, with their first digital single album, 'Square One'. Her journey in the entertainment industry includes being a backup dancer in Taeyang's 'Ringa Linga' music video in November 2013, and modeling for brands like Nona9on and Moonshot in 2015 and 2016, respectively. She became YG Entertainment's first non-Korean artist and has been active in various capacities, including serving as a dance mentor on the Chinese survival show 'Youth With You'.
BLACKPINK’s Lisa, whose full name is Lalisa Manobal, announced her solo debut, marking a significant milestone in her career. Her debut single 'Lalisa' was released and quickly became a monumental success. It sold approximately 750,000 copies in the first week, making it the first by a female artist to achieve such numbers. Following 'Lalisa', Lisa released the track 'Money', which further solidified her status as a solo artist. 'Money' became the longest-running song by a K-pop solo artist on both the U.S. Billboard Hot 100 and the U.K. Singles Chart.
Lisa’s solo debut not only succeeded commercially but also led to her breaking multiple records and winning prestigious awards. She set Guinness World Records by becoming the first K-pop solo artist to win at the MTV Video Music Awards and the MTV European Music Awards. These achievements highlight her impact and recognition on a global scale, complimented by her massive social media presence with over 103 million Instagram followers.
Lisa, a member of BLACKPINK, founded her own company, LLOUD, with the goal of creating a platform that showcases her overall vision in music and entertainment. The company aims to push boundaries and cater to Lisa's solo projects. She launched the LLOUD YouTube channel with exclusive content, including a video for her birthday where she answered fan questions and shared personal aspects of her life. This strategic move highlights Lisa's desire to have more control over her career and create a unique brand separate from her work with BLACKPINK.
Lisa signed a deal with RCA Records in association with her company, LLOUD, which allows her to retain ownership of her master recordings. This partnership marks a significant step in her solo career, enabling her to have more creative freedom and control over her music. The collaboration was highlighted by Lisa's excitement in joining the RCA family, as she expressed confidence in their ability to elevate her solo endeavors. The signing was publicized alongside the announcement of her new solo single, 'Rockstar,' set to release on June 27 at 8 p.m. ET. The anticipation for 'Rockstar' was further amplified by Lisa's launch of her TikTok account, which set a Guinness World Record by garnering one million followers in just two hours and 18 minutes.
BLACKPINK's Lisa is set to make her acting debut in season 3 of the HBO series 'The White Lotus'. According to a report from Times Now on June 28, 2024, Lisa will be appearing in the highly awaited third season, which is reportedly scheduled for release in early 2025. Recently, Lisa was seen dancing to BLACKPINK's 2020 song 'How You Like That' at a crew party for 'The White Lotus', showcasing her dancing skills and creating excitement among fans. This acting gig signifies Lisa's expansion into the acting realm, adding yet another dimension to her versatile career.
Along with her acting debut, Lisa has been involved in various other ventures and media engagements. She has recently released a new music video for her comeback song 'ROCKSTAR' through her own label LLOUD, which she established in February 2024. The grand music video, released on June 28, 2024, features Lisa's powerful rap and dance skills. The song marks her return to the music scene after two years, with her last solo release being her debut album in September 2021. Besides her solo music career, Lisa continues to make waves in the entertainment industry with her dynamic presence and multitude of endorsements, further solidifying her status as a global icon.
After parting ways with YG Entertainment, Lisa made a significant return with her solo track 'Rockstar,' released after a hiatus of almost two and a half years. The release marks her first official production under her new label, LLOUD. The music video, set in Bangkok, emphasizes her Thai heritage through fierce raps in English and intense choreography, offering a bold new hip-hop style distinct from her previous K-Pop image. This visual journey through Bangkok not only showcases her transformation as an artist but also serves as a cultural nod to her roots. 'Rockstar' has been highly anticipated and received worldwide attention.
The reception of 'Rockstar' has been mixed. While the music video has been praised for its visual appeal and has resonated strongly with Thai fans, some K-Pop enthusiasts have expressed a preference for her earlier works that better align with the traditional K-Pop sound, such as 'Money.' Comments from internet users vary, with some appreciating her cultural expression and others finding the new direction less impressive compared to her previous K-Pop hits. Despite varying opinions, 'Rockstar' has allowed Lisa to explore new artistic avenues and assert her independence and creativity.
Lisa's evolution from BLACKPINK member to solo artist and entrepreneur highlights her remarkable versatility and influence. Her solo debut with 'LALISA' set unprecedented records, earning her numerous accolades and showcasing her widespread appeal. The establishment of LLOUD demonstrates her entrepreneurial vision, allowing her to steer her career independently. Her collaboration with RCA Records represents a pivotal step, offering her greater creative control. Furthermore, Lisa's foray into acting with 'The White Lotus' signifies her expanding repertoire. While her latest release, 'Rockstar', has received varied reactions, it underscores her willingness to explore new artistic directions. Despite differing opinions on her new work, Lisa continues to captivate audiences globally. Future developments in her career will likely further solidify her impact in entertainment and beyond, offering fresh insights into her sustained relevance and innovative spirit.
Lisa, born in Thailand, is a globally renowned rapper, singer, and dancer, widely recognized for her work with BLACKPINK and her solo career. She is known for her vibrant personality, multilingual abilities, and significant influence in music and fashion.
BLACKPINK is a South Korean girl group formed by YG Entertainment, known for their international hits and influential status in the K-Pop industry.
Founded by Lisa in 2024, LLoud is a management company that allows her to manage her music career and other entertainment ventures independently.
RCA Records is an American record label with which Lisa signed to expand her global reach in music.
An HBO series in which Lisa is set to make her acting debut in the third season, further diversifying her career.