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Recent McDonald's Menu Updates and Promotions

GOOVER DAILY REPORT 6/5/2024
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TABLE OF CONTENTS

  1. Introduction
  2. Introduction of the '3 for £3 Mix 'n' Match' Menu
  3. Special Deals on May 20
  4. New Menu Items Introduced on April 17
  5. Upcoming Menu Changes on May 29
  6. Customer Savings Tips
  7. Glossary
  8. Conclusion
  9. Source Documents

1. Introduction

  • This report provides detailed information on McDonald's recent menu changes and promotional deals, focusing on current and past updates across the UK and Ireland.

2. Introduction of the '3 for £3 Mix 'n' Match' Menu

  • 2-1. Launch Date and Duration

  • The '3 for £3 Mix 'n' Match' menu was launched on May 22 and will be available for three weeks. This time frame coincides with the second May bank holiday and the school half-term break, ensuring that many customers can take advantage of the deal.

  • 2-2. Menu Items

  • The new menu consists of nine different items: Hamburger, Cheeseburger, Mayo Chicken, Side Salad, Small Fries, Apple Pie, Veggie Dippers, Mini McFlurries (available in Oreo, Maltesers, and Smarties varieties), and 4 McNuggets. Customers can choose any combination of three items for just £3.

  • 2-3. Combination Options

  • There are 165 possible food combinations available on the '3 for £3 Mix 'n' Match' menu. Some popular combinations highlight various food preferences, such as: - For chicken lovers: 4 Chicken McNuggets, an Apple Pie, and a Side Salad. - For those who prefer burgers: a Mayo Chicken, Side Salad, and Apple Pie. - For fry enthusiasts: a Cheeseburger or Hamburger, Small Fries, and a Side Salad. - For vegetarians: Veggie Dippers, a Mini McFlurry, and Small Fries.

  • 2-4. Pricing and Availability

  • The '3 for £3 Mix 'n' Match' menu is available across all McDonald's stores in the UK and Ireland. However, it's noted that if ordered via McDelivery, the price is £4. Additional promotions include a 30% discount on the Cheesy Bacon Flatbread (priced at £1.19) and a 50% discount on the McChicken Sandwich (priced at £1.39). These deals are exclusively available via the McDonald's App on May 20.

3. Special Deals on May 20

  • 3-1. Cheesy Bacon Flatbread

  • On May 20, McDonald's offered a Cheesy Bacon Flatbread at a promotion price of £1.19, which is a 30% discount off the regular price. This deal was available exclusively via the McDonald’s App across the UK and Ireland.

  • 3-2. McChicken Sandwich

  • On the same day, McDonald's also offered a promotion on their McChicken Sandwich, reducing the price by 50% to just £1.39. Like the Cheesy Bacon Flatbread, this offer was available exclusively via the McDonald’s App across the UK and Ireland.

  • 3-3. Availability

  • These special deals for the Cheesy Bacon Flatbread and McChicken Sandwich were available exclusively through the McDonald’s App, ensuring that customers had to use the app to benefit from the reduced prices.

4. New Menu Items Introduced on April 17

  • 4-1. Lotus Biscoff Collaboration: Lotus Biscoff Frappé and Lotus Biscoff McFlurry

  • On April 17, McDonald's launched a collaboration with Lotus Biscoff, introducing two items: the Lotus Biscoff Frappé and the Lotus Biscoff McFlurry. The Lotus Biscoff McFlurry, priced at £1.99, features Biscoff crumbs swirled into soft serve ice cream. A mini version is available for £1.59, which is 10p more than the price 11 months ago. The Lotus Biscoff Frappé, priced at £2.99, contains a vanilla flavor base blended with ice and Biscoff crumbs, topped with caramel-flavored cream and Biscoff dusting.

  • 4-2. Savoury Additions: Quarter Pounder Deluxe and Chicken Big Mac

  • The new additions also include two savory items: the Quarter Pounder Deluxe and the Chicken Big Mac. The Quarter Pounder Deluxe, priced at £4.89, consists of a beef patty with mustard, ketchup, onion, lettuce, mayonnaise, juicy tomato, pickles, and two cheese slices served in a toasted sesame seed bun. An extra patty can also be added. The Chicken Big Mac, priced at £4.69, includes two chicken breast patties in a crispy coating, a slice of cheese, lettuce, pickles, and the iconic Big Mac sauce in a triple-layered bun.

  • 4-3. Pricing: Lotus Biscoff McFlurry (£1.99), Quarter Pounder Deluxe (£4.89), Chicken Big Mac (£4.69)

  • The new menu items introduced on April 17 come with specific pricing. The Lotus Biscoff McFlurry is priced at £1.99, and a mini version is available for £1.59. The Lotus Biscoff Frappé is priced at £2.99. The Quarter Pounder Deluxe costs £4.89, while the Chicken Big Mac is priced at £4.69.

5. Upcoming Menu Changes on May 29

  • 5-1. New Additions: Hat Trick Burger, Mozzarella Bites, Chicken Selects, Chicken Sharebox, Skittles McFlurry, Galaxy Chocolate and Raspberry Pie, Iced Latte

  • Starting May 29, McDonald's will introduce several new items to their menu. These include the Hat Trick Burger, which features three beef patties, two slices of cheese, grilled onions, mustard, and ketchup in a glazed sesame bun. It will be priced at £5.89 for a single item and £7.69 as part of a medium meal with a drink and a side. Other new additions include the Mozzarella Bites with a rich tomato dip for £2.39, 9-piece Chicken Selects for £8.49, Chicken Sharebox at £10.59 containing six chicken selects, 12 chicken nuggets, and four dips. For dessert lovers, the Skittles McFlurry priced at £2.19, Galaxy Caramel McFlurry for £2.19, and the Galaxy Chocolate and Raspberry Pie for £1.99 will be added. Additionally, the popular Iced Latte will return to the menu for £2.49.

  • 5-2. Items Removed: Biscoff McFlurry, Galaxy Caramel Pie, Cheese & Herb Melts

  • To accommodate the new menu items, McDonald's will remove several items starting from May 28. Items being removed include the Biscoff McFlurry (£1.99) and its mini version (£1.59), Galaxy Caramel Pie (£1.99), Biscoff Frappe (£2.99), Galaxy Chocolate McFlurry (£1.99) and its mini version (£1.59). Additionally, the Quarter Pounder Deluxe (£4.89) and its medium meal version (£6.59), Chicken Big Mac (£4.69) and its meal version (£6.49), and Cheese & Herb Melts (£2.89) along with their sharebox version (£7.09) will all be taken off the menu.

  • 5-3. Pricing and Combinations

  • Detailed pricing for the new items are as follows: The Hat Trick Burger is priced at £5.89, or £7.69 as part of a medium meal. The Chicken Sharebox is available for £10.59, while the 9-piece Chicken Selects are priced at £8.49. Mozzarella Bites are priced at £2.39. For dessert, the Skittles McFlurry and Galaxy Caramel McFlurry are both priced at £2.19, and the Galaxy Chocolate and Raspberry Pie is priced at £1.99. The Iced Latte returns at £2.49.

6. Customer Savings Tips

  • 6-1. Price Variations Across Locations

  • Research by The Sun found that the price of a Big Mac meal can vary by up to 30p at different McDonald's restaurants even if they are just two miles apart.

  • 6-2. Money-Saving Tips

  • Customers can obtain a Big Mac and fries for just £2.99 by completing a feedback survey located on any old McDonald's receipt. The receipt contains a 12-digit code that can be entered on the Food for Thought website, which upon submission, provides a five-digit code that serves as a voucher for the £2.99 offer. Additionally, different delivery apps and platforms may charge varying prices for the same meal, with differences being up to £1.20.

  • 6-3. Finding the Nearest McDonald's

  • McDonald's offers a restaurant locator tool on its website allowing customers to locate the nearest restaurant and check opening times. Breakfast is served daily until 11am, after which the menu switches to the standard offerings such as burgers and chicken nuggets.

7. Glossary

  • 7-1. McDonald's '3 for £3 Mix 'n' Match' Menu [Promotional Menu]

  • A budget-friendly option that allows customers to pick any three items from a predefined list for just £3. This deal includes a wide range of popular items and offers up to 165 possible combinations.

  • 7-2. Lotus Biscoff Collaboration [Menu Collaboration]

  • A limited-time collaboration that includes desserts like the Lotus Biscoff Frappé and Lotus Biscoff McFlurry. These items are returning favorites among customers, known for their distinctive Biscoff flavor.

  • 7-3. Hat Trick Burger [New Menu Item]

  • A newly introduced burger that features three beef patties, two slices of cheese, grilled onions, mustard, and ketchup, encased in a glazed sesame bun. Available from May 29.

8. Conclusion

  • This report summarizes McDonald's most recent menu updates and promotional activities, providing customers with detailed pricing, item availability, and ways to maximize their savings.

9. Source Documents