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The Current Status and Popularity Dynamics of NewJeans Members

GOOVER DAILY REPORT 6/5/2024
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TABLE OF CONTENTS

  1. Introduction
  2. NewJeans Members Overview
  3. Key Events and Performances
  4. Market and Popularity Metrics
  5. NewJeans Member Popularity Analysis
  6. Challenges Faced by NewJeans
  7. Glossary
  8. Conclusion
  9. Source Documents

1. Introduction

  • This report provides a detailed analysis of the contemporary status, key events, and popularity dynamics of the K-pop girl group NewJeans, based on the provided data and conversation transcript. The following sections will explore the individual members' public personas, critical group events, market performance, and fan interactions.

2. NewJeans Members Overview

  • 2-1. Minji

  • Minji, at 20 years old, is the oldest member of NewJeans and is often seen as the group's unofficial leader. She is frequently observed fixing the other members' hair while waiting backstage. Minji was notably popular in her school, having been scouted by multiple entertainment companies upon her return to Seoul from Canada. Minji enjoys places in Seoul that offer a glimpse into the past, like Jongno, and places near university campuses. She collects bath bombs from Japan, which contain small figurines. Her holy grail skincare product is Chanel’s Revitalizing Cream with red camellia. The first significant thing she bought with her earnings was a pair of sneakers for her mother. She keeps in regular touch with her family, which has strengthened their bond.

  • 2-2. Hanni

  • Hanni, 19, is known as the 'foreign ace' of the group, being Vietnamese-Australian. She earned her spot in NewJeans by performing a ukulele cover during global auditions. Described as a fashion crowd favorite, she grew up admiring One Direction and the Backstreet Boys. Hanni treasures the time the band spends together, comparing it to a prolonged school trip. She has two cavoodles named Milly and Mia. A standout moment for her was meeting Billie Eilish and Finneas at Lollapalooza. Hanni journals daily before bed, a habit she is proud of keeping.

  • 2-3. Danielle

  • Danielle, also 19, is another Australian member with a South Korean mother. Known for her bubbly personality, she is often seen giggling in interviews and winking on stage. Danielle grew up as a child model and surfer girl. She voiced Ariel in the Korean dub of Disney's live-action 'The Little Mermaid.' In interviews, she affectionately describes the group dynamics, seeing Minji as a warm mother and herself as the grandmother. Danielle believes in the existence of aliens and admits to being forgetful, often forgetting secrets as soon as she learns them.

  • 2-4. Haerin

  • Haerin, 18, is known for her striking feline eyes and being the group's strongest dancer. She dropped out of middle school to become a K-pop trainee without her classmates knowing the real reason. Haerin dislikes pickles and cold weather. She enjoys wearing long skirts with intricate details. Reflecting on her NewJeans journey, she emphasizes making the most of every moment. Haerin always ensures to set her alarm before going to bed, regardless of how tired she is.

  • 2-5. Hyein

  • Hyein, the youngest member at 16, has extensive experience in modeling and appearing on children's shows. She was part of kids' groups U.SSO Girl and Play With Me Club before joining NewJeans. Hyein loves reading 'Harry Potter.' She fondly recalls practicing the choreography for their debut track 'Attention,' despite it being difficult. Known for her humor, she loves gathering with her cousins and family during holidays. Hyein aspires to go on a family trip to Guam or visit her grandmother's house with her band members on her days off.

3. Key Events and Performances

  • 3-1. 2024 Korea On Stage – NewJeans Performance

  • On June 21, NewJeans performed at the '2024 Korea On Stage' held at Gyeongbokgung Palace in Seoul. This was their first live performance since the management dispute between their agency ADOR and parent company HYBE. Despite the controversy, the members delivered a flawless performance, with 2,500 spectators in attendance. Member Minji expressed the group's resilience and gratitude for performing at Gyeongbokgung, emphasizing its significance. Unfortunately, Hyein was absent due to a foot injury.

  • 3-2. Appearance on 1 Night 2 Days

  • Data on this specific topic was not provided in the reference documents. Therefore, details about their appearance on the show '1 Night 2 Days' cannot be included.

  • 3-3. Performance at Lollapalooza

  • NewJeans made history by being the first K-pop female group to perform at Lollapalooza in Chicago. This performance also marked their U.S. live debut, and it took place just two days before their sophomore extended play, 'Get Up,' hit No. 1 on the Billboard 200 chart.

  • 3-4. Involvement in British Museum’s Korean Galleries Audio Tour

  • Data on this specific topic was not provided in the reference documents. Therefore, details about their involvement in the British Museum’s Korean Galleries Audio Tour cannot be included.

  • 3-5. Appearance at Lantern Festival by DJ NewJeansNim

  • Data on this specific topic was not provided in the reference documents. Therefore, details about their appearance at the Lantern Festival by DJ NewJeansNim cannot be included.

4. Market and Popularity Metrics

  • 4-1. Album Sales Trends

  • No specific information on album sales trends is included in the provided data. Therefore, no detailed sub-section content can be provided for this topic.

  • 4-2. Social Media Metrics

  • In the document about NewJeans' performance at Gyeongbokgung Palace for the 2024 Korean Heritage Visit Campaign, member Minji utilized the fan communication platform 'Phoning' to connect with fans. On June 18, Minji reassured fans, stating that the group remained strong despite ongoing issues. Similarly, member Danielle used the platform to encourage fans with optimistic messages.

  • 4-3. Popularity Polls

  • The document doesn't mention specific popularity polls. Therefore, no detailed sub-section content can be provided for this topic.

  • 4-4. Brand Endorsements

  • No specific data on brand endorsements is provided in the document. Therefore, no detailed sub-section content can be provided for this topic.

5. NewJeans Member Popularity Analysis

  • 5-1. Haerin’s Visual Appeal and Popularity

  • Haerin is regarded as the most popular member according to fan comments and online discussions. Multiple users on platforms like Pannkpop have noted that despite Hanni having the most watched fancams, Haerin maintains the highest overall popularity. For instance, one post stated that Haerin sold out over 100,000 copies in China and witnessed significant sales in Japan during the 'OMG' period.

  • 5-2. Hanni’s International Presence

  • Hanni, who is Vietnamese Australian, has a substantial international fan base. Described as an all-rounder by fans, her international appeal is compared to that of Lisa from BLACKPINK. According to comments, foreign fans tend to support foreign members, which has bolstered Hanni's popularity outside of Korea. Her prominent international presence is also noted in her contributions to the group's global recognition, such as their nomination for the 'Top Billboard Global (Excl. U.S.) Artist' award.

  • 5-3. Minji and Hyein’s Growing Fan Base

  • Minji and Hyein's popularity has seen noticeable growth. Hyein, who is the youngest member, has garnered more domestic fans compared to Danielle. The fan ranking on Pannkpop indicates that Minji ranks higher than Danielle and Hyein, reflecting a steady increase in her fan base since the group's debut. Fans have observed that while Minji holds a strong position overall, Hyein's domestic popularity is particularly notable.

  • 5-4. Danielle’s Prominent Public Image

  • Danielle, the Korean Australian member, has developed a significant public image. While she ranks lower in popularity compared to other members like Haerin and Hanni, she possesses a considerable fan following, especially internationally. Her co-writing of several hit songs such as 'Attention' and 'Cool With You' has contributed to her standing within the group and among fans. Despite the ranking, her contributions to the group’s music and her presence in global events like their performance at the Chicago-based Lollapalooza festival add to her prominent public image.

6. Challenges Faced by NewJeans

  • 6-1. HYBE and ADOR Management Dispute

  • NewJeans has faced challenges stemming from management disputes between HYBE and ADOR. These disputes have reportedly affected the group's internal dynamics and their overall management. Specific details of the disputes were not provided in this document, but the existence of such issues is noted.

  • 6-2. Impact of Controversies on Album Sales

  • Despite facing several controversies, NewJeans has managed to maintain impressive sales figures. Their debut album sold over 1 million copies, and their sophomore extended play, 'Get Up,' hit No. 1 on the Billboard 200 chart. This demonstrates that while controversies may have posed challenges, they have not significantly hindered the group's commercial success.

  • 6-3. Fairness in Credit and Creative Agency

  • NewJeans members actively participate in the creative process of their music. Danielle, for instance, has songwriting credits for several of their hits including 'Attention' and 'Cool With You.' This involvement indicates a fair level of credit and creative agency given to the members, which is not always the case in the K-pop industry.

  • 6-4. Market Saturation and Competitive Challenges

  • The K-pop market is highly saturated and competitive. NewJeans has distinguished themselves by adopting a 'music-first' approach rather than relying on manufactured hype. Their sound, influenced by modern trends and the Jersey club scene, has set them apart in an industry often characterized by maximalist hooks and complex melodies. This strategy has not only helped them navigate market saturation but also gain significant domestic and international recognition.

7. Glossary

  • 7-1. Minji [Member of NewJeans]

  • Minji, known for her leadership qualities and visual appeal, plays a crucial role in NewJeans. Her popularity often competes closely with other top members.

  • 7-2. Hanni [Member of NewJeans]

  • Hanni, a Vietnamese-Australian member, has established a strong international presence with brand endorsements like Gucci and Armani Beauty, making her a prominent figure in NewJeans.

  • 7-3. Danielle [Member of NewJeans]

  • Danielle’s vibrant personality and extensive public engagements have made her highly visible. Her participation in various activities, including acting as MC, demonstrates her diverse appeal.

  • 7-4. Haerin [Member of NewJeans]

  • Haerin, celebrated for her unique cat-like facial features and strong visual appeal, often stands out in public discussions. However, opinions on her stage presence are mixed.

  • 7-5. Hyein [Member of NewJeans]

  • Hyein, despite her young age, has shown significant promise and holds a devoted domestic fanbase. Her inclusion in various promotional activities supports her increasing popularity.

8. Conclusion

  • NewJeans stands out in the K-pop realm through their dynamic group engagement, individual member charm, and strategic marketing. Despite facing controversies and market competition, each member's unique appeal and the group's collective performances have cemented their reputation in both domestic and international markets.

9. Source Documents