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Overview of McDonald’s New Menu and Promotions in the UK and Ireland

GOOVER DAILY REPORT 6/7/2024
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TABLE OF CONTENTS

  1. Introduction
  2. New Budget-Friendly Mix 'n' Match Menu
  3. New Menu Items and Limited-Time Offers
  4. Promotional Strategies and Customer Reactions
  5. McDonald's Menu Pricing and Saving Tips
  6. Glossary
  7. Conclusion
  8. Source Documents

1. Introduction

  • The report provides a comprehensive overview of the recent menu changes and promotional offers announced by McDonald's in the UK and Ireland, focusing on new budget-friendly options and seasonal items available for a limited time.

2. New Budget-Friendly Mix 'n' Match Menu

  • 2-1. Introduction of the £3 for £3 Mix 'n' Match offer

  • McDonald's in the UK has introduced a limited-time budget-friendly menu called '3 for £3 Mix 'n' Match'. This promotion allows customers to choose three popular items for only £3. This offer is available from May 22 and will run for three weeks.

  • 2-2. Detailed breakdown of the items available

  • The '3 for £3 Mix 'n' Match' menu offers a selection of nine items, which includes: Small Fries, Cheeseburger, Hamburger, Mayo Chicken, Four Chicken McNuggets, Apple Pie, Core Mini McFlurry (Oreo, Maltesers, Smarties), Veggie Dippers, and Side Salad. There are a total of 165 possible combinations of these items.

  • 2-3. Popular combinations and recommendations

  • Some recommended combinations from the new menu are: (1) Four Chicken McNuggets, an Apple Pie, and a Side Salad; (2) Mayo Chicken, Side Salad, and Apple Pie; (3) Small Fries, Cheeseburger, and Side Salad; (4) Hamburger, Small Fries, and Side Salad; and (5) Veggie Dippers, Mini McFlurry, and Small Fries. These combinations cater to different tastes including chicken lovers and vegetarians.

  • 2-4. Availability duration and locations

  • The '3 for £3 Mix 'n' Match' menu is available at all McDonald's locations across the UK and Ireland. The promotion started on May 22 and will be available for just three weeks. Additionally, for those ordering via McDelivery, the cost of this deal is set at £4.

3. New Menu Items and Limited-Time Offers

  • 3-1. Overview of seasonal items introduced in April

  • In April, McDonald's introduced several limited-time items as part of a menu revamp. Highlights included the Lotus Biscoff Frappé and the return of the Lotus Biscoff McFlurry. The Lotus Biscoff Frappé features a vanilla base blended with ice and Biscoff crumb, topped with caramel-flavored cream and a Biscoff dusting, priced at £2.99. The Lotus Biscoff McFlurry, available as both a regular (£1.99) and mini version (£1.59), boasts a Biscoff crumb swirled into soft serve ice cream. Additionally, savory additions like the Chicken Big Mac (£4.69) and the Quarter Pounder Deluxe (£4.89) were added to the menu. Seasonal offerings also included the Galaxy McFlurry and Galaxy Caramel Pie, priced similarly to their Lotus Biscoff counterparts.

  • 3-2. New additions as of May 29

  • On May 29, McDonald's introduced several new items to their menu. The standout addition is 'The Hat Trick' burger, priced at £5.89 or £7.69 as part of a medium meal, which includes three beef patties, two slices of cheese, grilled onions, mustard, and ketchup in a glazed sesame bun. Other items added include: Mozzarella Bites (£2.39), Skittles McFlurry (£2.19), Chicken Selects Sharebox (£8.49), McDonald’s Chicken Sharebox (£10.59), Galaxy Chocolate and Raspberry Pie (£1.99), and Iced Latte (£2.49). These additions come alongside the return of popular items such as the Galaxy Caramel McFlurry (£2.19).

  • 3-3. Items being phased out to make room for new options

  • To accommodate the new menu items, several existing items were phased out by May 28. These include the Biscoff McFlurry (£1.99), Biscoff McFlurry mini (£1.59), Galaxy Caramel Pie (£1.99), Biscoff Frappé (£2.99), Galaxy Chocolate McFlurry (£1.99), Galaxy Chocolate Mini McFlurry (£1.59), Quarter Pounder Deluxe (£4.89), Quarter Deluxe Medium Meal (£6.59), Chicken Big Mac (£4.69), Chicken Big Mac Meal (£6.49), Cheese & Herb Melts (£2.89), and Cheese & Herb Melts Sharebox (£7.09).

  • 3-4. Special one-day discounts and exclusive deals via the McDonald’s App

  • On May 20, McDonald's launched two exclusive app-based deals available for one day only. The Cheesy Bacon Flatbread was offered for £1.19 (a 30% discount off the original price), while the McChicken Sandwich was discounted by 50%, making it available for just £1.39. Additionally, the '3 for £3 Mix 'n' Match' menu launched on May 22, allowing customers to choose three items from a selection of nine, including popular picks like Apple Pie, small fries, and Mini McFlurry, for £3. This promotion is available across all UK and Ireland stores, but the price increases to £4 when ordered via McDelivery.

4. Promotional Strategies and Customer Reactions

  • 4-1. Marketing strategies for the new deals

  • McDonald’s launched the '3 for £3' Mix 'N' Match Menu deal across the UK and Ireland. This deal provides customers with a selection of nine different food items with 165 possible combinations, all for just £3. The items include popular choices such as McNuggets, Mayo Chicken, small Fries, Mini McFlurry, Veggie Dippers, Side Salad, Cheeseburger, Hamburger, and Apple Pie. The promotion aims to offer budget-friendly meal options and is perfectly timed for the May half-term, targeting parents looking for affordable family meals. Additionally, McDonald’s introduced limited-time offers such as the Cheesy Bacon Flatbread at a 30% discount and the McChicken Sandwich at 50% off exclusively through the McDonald’s App.

  • 4-2. Customer feedback and responses from social media

  • The introduction of the '3 for £3' Mix 'N' Match Menu generated significant excitement among customers. Social media responses highlighted the enthusiasm, with many praising the deal as one of the best bargains of the year. Comments include statements like 'What a deal,' and 'I’ll order the whole menu.' Parents particularly appreciated the timing of the offer, considering it a great option for kids during the half-term break. Overall, the feedback was overwhelmingly positive, indicating strong customer approval and eagerness to take advantage of the new meal deals.

  • 4-3. Analysis of the economic implications for consumers

  • The economic implications of McDonald’s new promotional deals are significant, especially for budget-conscious consumers. By offering a variety of meal combinations for just £3, McDonald’s provides an affordable dining option that can help families manage their food expenses better. The discounts on the Cheesy Bacon Flatbread and McChicken Sandwich further enhance the cost savings for consumers. This strategy not only drives customer traffic to McDonald’s but also helps alleviate some of the financial pressures faced by consumers in the current economic environment.

5. McDonald's Menu Pricing and Saving Tips

  • 5-1. Price Variations Across Different Locations

  • Research has revealed that prices at McDonald’s can vary depending on the location. For instance, a study highlighted that a Big Mac meal could be up to 30p cheaper at two restaurants just two miles apart from each other.

  • 5-2. Money-Saving Tips for Customers

  • Customers can save money by participating in McDonald’s feedback surveys. By filling out a survey provided on any old McDonald’s receipt, customers can receive a 12-digit code which allows them to purchase a Big Mac and fries for just £2.99 upon completion of the survey at the Food for Thought website. It's also advised to check various apps and delivery platforms, as some may charge up to £1.20 more than others for delivery orders.

  • 5-3. Promotional Codes and App-Exclusive Deals

  • McDonald's frequently offers promotional codes and deals through their various apps. These can include discounts on specific menu items or special offers exclusive to app users.

6. Glossary

  • 6-1. Mix 'n' Match Menu [Promotional Menu]

  • The 'Mix 'n' Match Menu' is a new budget-friendly offer introduced by McDonald's, allowing customers in the UK and Ireland to select three items from a list of nine for £3. This promotion is designed to provide affordable and customizable meal options for a limited time.

  • 6-2. Hat Trick Burger [New Burger]

  • The 'Hat Trick Burger' is a new addition to McDonald's menu, featuring three beef patties, two slices of cheese, grilled onions, mustard, and ketchup in a glazed sesame bun. It is priced at £5.89 and £7.69 when part of a medium meal.

  • 6-3. Limited-Time Offers [Promotional Event]

  • McDonald's regularly updates its menu with seasonal items and limited-time offers to keep the menu fresh and appealing. Recent promotions include items like the Biscoff Frappé and the Chicken Big Mac, aimed at attracting more customers and boosting sales during specific periods.

7. Conclusion

  • This report encapsulates McDonald’s strategic menu updates and promotional offers, detailing how these changes aim to enhance customer experience and provide cost-effective meal options. The data reveals an enthusiastic consumer response and highlights potential economic advantages for budget-conscious customers.

8. Source Documents