Your browser does not support JavaScript!

Current Promotions and Menu Changes at McDonald’s UK and Ireland

GOOVER DAILY REPORT 6/9/2024
goover

TABLE OF CONTENTS

  1. Introduction
  2. New Promotions: '3 for £3 Mix 'n' Match' Menu
  3. Limited-Time Deals on May 20
  4. Menu Revamp Starting May 29
  5. Historical Reference: April Menu Changes
  6. Glossary
  7. Conclusion
  8. Source Documents

1. Introduction

  • This report provides a detailed review of McDonald’s current promotions and menu changes available at its outlets in the UK and Ireland, based on recent data from multiple sources.

2. New Promotions: '3 for £3 Mix 'n' Match' Menu

  • 2-1. Introduction of the '3 for £3' Menu

  • McDonald’s UK has recently introduced a budget-friendly menu named the '3 for £3 Mix 'n' Match' menu. This new promotion allows customers to mix and match three favorite items for a total price of £3. This offer started on May 22 and is available for three weeks only.

  • 2-2. Available Items and Combinations

  • The '3 for £3 Mix 'n' Match' menu features nine different items. Customers can choose from small fries, cheeseburgers, hamburgers, Mayo Chicken, four McNuggets, apple pie, three varieties of Mini McFlurries (Oreo, Maltesers, and Smarties), veggie dippers, and a side salad. These options allow for up to 165 possible combinations. For example, chicken lovers can create a meal with four Chicken McNuggets, an apple pie, and a side salad. Vegetarians can choose veggie dippers, a Mini McFlurry, and small fries. Finding the perfect combination can be tricky with the wide variety of choices, making this promotion appealing to a broad customer base.

  • 2-3. Promotion Dates and Availability

  • The '3 for £3 Mix 'n' Match' menu is available from May 22 across all McDonald’s outlets in the UK and Ireland for three weeks, coinciding with the May half-term vacation. It is designed to provide a cheap and cheerful meal option for families. While the deal is priced at £3 for in-store purchases, the price increases to £4 when ordered via McDelivery. Additionally, McDonald’s offered two more deals on May 20 exclusively via the McDonald’s App. The Cheesy Bacon Flatbread was available for £1.19, and the McChicken Sandwich was priced at £1.39.

3. Limited-Time Deals on May 20

  • 3-1. Cheesy Bacon Flatbread Discount

  • On May 20, McDonald’s offered a limited-time discount on the Cheesy Bacon Flatbread. For this day only, this item was available at a reduced price of £1.19, representing a 30% discount off its original price.

  • 3-2. McChicken Sandwich Discount

  • Also on May 20, McDonald’s significantly reduced the price of its McChicken Sandwich. This sandwich was available at a 50% discount, resulting in a sale price of £1.39. Both of these deals were exclusively available through the McDonald’s App across the UK and Ireland.

4. Menu Revamp Starting May 29

  • 4-1. New Items Added

  • Starting May 29, McDonald's in the UK and Ireland will add eight new items to their menu. These include the Hat Trick burger, McDonald's Chicken Sharebox, 9 Chicken Select Sharebox, Mozzarella Bites with a Rich Tomato Dip, Skittles McFlurry, Iced Latte, Galaxy Caramel McFlurry, and Galaxy Chocolate and Raspberry Pie.

  • 4-2. Items Being Discontinued

  • To make room for the new items, twelve menu items will be removed. These items leaving the menu on May 28 include the Biscoff McFlurry, Biscoff McFlurry mini, Galaxy Caramel Pie, Biscoff Frappe, Galaxy Chocolate McFlurry, Galaxy Chocolate Mini McFlurry, Quarter Pounder Deluxe, Quarter Deluxe Medium Meal, Chicken Big Mac, Chicken Big Mac Meal, Cheese & Herb Melts, and the Cheese & Herb Melts Sharebox.

  • 4-3. Detailed Overview of the New 'Hat Trick' Burger

  • The Hat Trick burger is a new addition featuring three beef patties, two slices of cheese, grilled onions, mustard, and ketchup in a glazed sesame bun. It can be purchased for £5.89 as a single item or £7.69 as part of a medium meal with a drink and side.

  • 4-4. Other New Items and Their Prices

  • Other new items being introduced include McDonald's Chicken Sharebox priced at £10.59, 9 Chicken Select Sharebox at £8.49, Mozzarella Bites with a Rich Tomato Dip for £2.39, Skittles McFlurry for £2.19, Iced Latte for £2.49, Galaxy Caramel McFlurry for £2.19, and Galaxy Chocolate and Raspberry Pie for £1.99.

5. Historical Reference: April Menu Changes

  • 5-1. Introduction of Lotus Biscoff Frappé

  • In April, McDonald's UK and Ireland introduced a brand-new Lotus Biscoff Frappé as part of their limited menu items. The Biscoff Frappé, priced at £2.99, features a vanilla flavor base blended with ice and Biscoff crumb, topped with caramel-flavored cream and a Biscoff dusting.

  • 5-2. Return of the Lotus Biscoff McFlurry

  • McDonald's reintroduced the Lotus Biscoff McFlurry, a fan favorite that includes a Biscoff crumb swirled onto soft serve. The Biscoff McFlurry is priced at £1.99, with a mini version available for £1.59, which is 10p more than it was 11 months ago.

  • 5-3. Reintroduction of Chicken Big Mac

  • The Chicken Big Mac also made a comeback in April. This item consists of two chicken breast patties in a crispy coating, a slice of cheese, lettuce, pickles, and the legendary Big Mac sauce, served in a triple-layered bun. It is priced at £4.69.

  • 5-4. Other Returning Items and Their Prices

  • Several other items returned to McDonald's menus in April. The Quarter Pounder Deluxe, priced at £4.89, includes a beef patty with mustard, ketchup, onion, lettuce, mayonnaise, tomato, pickles, and two cheese slices served in a toasted sesame seed bun. The Galaxy McFlurry also made a return at £1.99, along with the Galaxy Caramel Pie, priced at £1.99.

6. Glossary

  • 6-1. 3 for £3 Mix 'n' Match Menu [Promotion]

  • A limited-time promotion allowing customers to mix and match three selected items for £3, available from May 22 across all McDonald’s outlets in the UK and Ireland.

  • 6-2. Hat Trick Burger [Product]

  • A new burger featuring three beef patties, two slices of cheese, grilled onions, mustard, and ketchup in a glazed sesame bun, available from May 29.

  • 6-3. Lotus Biscoff Collaboration [Product Collaboration]

  • A co-branded menu offering that includes a Lotus Biscoff Frappé and a returning Lotus Biscoff McFlurry, introduced in April.

  • 6-4. Chicken Big Mac [Product]

  • A variant of the classic Big Mac that includes two chicken breast patties, reintroduced as part of McDonald’s April menu changes.

7. Conclusion

  • The recent changes and promotions at McDonald’s UK and Ireland indicate a strategic focus on offering value for money while continuously refreshing their menu to maintain customer interest.

8. Source Documents